Whitepaper

Big Basket is one of the largest online grocery super market in India. It was founded in 2011 by Hari Menon, VS Sudhakar, V S Ramesh, Vipul Parekh and Abhinay choudari. It has its headquarters in Bengaluru. It operates in more than 30 cities in India. Big basket offers variety of products ranging from fresh fruits, vegetables, Food grains, oil, masala, packaged snacks, beverages, household supplies, healthcare products. It has more than 20000 products and 1000 brands in its catalogue.

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BookMyShow is Mumbai based company which is India’s largest online platform which allows users to book tickets for movies and various events such as sports. During its inception the company was known by the name of its parent company Bigtree Entertainment Pvt. Ltd. It started in 1999 as re-seller of software for theaters and it transformed its model into a platform that provides services to cloud-based events, movies, sports, and plays booking.

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BYJU’s – The Learning App is a Bangalore based educational technology(ed-tech) company. It is the most valuable ed-tech company in the world and 5th most valued Internet companies in India. It was founded by a teacher turned entrepreneur Byju Raveendran. Byju started by giving offline training classes for CAT in 2008 and started the company Think and Learn Pvt Ltd. in 2011. This was the beginning of the company BYJU’s. It provides highly personalized learning programs for students from Classes 1-12 and also gives online coaching for aspirants of various competitive exams like CAT, JEE, IAS etc. According to its website, it claims to have 35 million registered students and 2.4 million paid subscriptions.

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CaratLane is the biggest online jewellery company in India and has recently opened 6th store in Bangalore and 39th in country. It was founded by Mithun Sacheti and Srinivasa Gopalan in 2008. Mithun Sacheti, a jewellery retailer, collaborated with Srinivasa Gopalan who is an IT entrepreneur and the founder of Lister Technologies, to form CaratLane. It also launched an app that uses facial recognition and 3D imaging technology to allow customers virtually try on the earrings available on their site.

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CarDekho.com is India's leading car search venture that helps users buy cars that are right for them. CarDekho.com, which went live in 2008, was set up by a bunch of young, enthusiastic IIT graduates. Its investors include Google Capital, Tybourne Capital, Hillhouse Capital, Sequoia Capital, HDFC Bank, Ratan Tata and Times Internet. CarDekho.com website and app carry rich automotive content such as expert reviews, detailed specs and prices, comparisons as well as videos and pictures of all car brands and models available in India.

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Droom uses AI and data science to drive its online transactional platform, which is a new and innovative method for buying and selling used and new automobiles not only in India but also in other emerging markets. Droom is first of its kind which provide services for all kinds if vehicles like two-wheelers, four-wheelers, bicycles and air vehicles. In this era of digital economy, Droom has an a ecosystem for used cars, including Orange Book Value System (used vehicle pricing engine), Eco (1,000 + points vehicle inspection), History (history records for used vehicles), Discovery (dozens of prebuying research tools) and Credit (India's first and only used car loan and dealer financing market).Droom offers private buyers and sellers, distributors and large companies not only for purchasing and selling, but also for the management of the entire life cycle and all ancillary services for vehicles.

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Hungama Digital Media is a company headquartered in Mumbai. Ashish Kacholia, Hiren Ved, Lashit Sanghvi, Rakesh Jhunjhunwala, and Neeraj Roy first launched the company in 1999 as an online promotions’ agency. The company has since grown to where they also serve as an aggregator, developer, publisher, and distributor of Bollywood and Asian entertainment. Hungama application is available for mobiles and tablets. Also, Hungama Play can be used on smart Tv to view movies or shows. Hungama Music App provides free & unlimited access to listen to music online or download Songs & music videos from Bollywood, Hindi, English, Tamil, Telugu, Punjabi & many other Indian languages.

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Just Dial Limited is India's No. 1 Local Search engine that provides local search related services to users across India through multiple platforms such as website, mobile website, Apps (Android, iOS, Windows), over the telephone (voice, pan India number 8888888888) and text (SMS).Justdial has also initiated ‘Search Plus’ services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users through one App. By doing so, it has transitioned from being purely a provider of local search and related information to being an enabler of such transactions. Justdial has also recently launched JD Omni, an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run their business online and have adequate online presence via their own website and mobile site.

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Lenskart is a leading e-commerce for eyeglasses. It was founded by ex-Microsoft techie Piyush Bansal in 2010.Valyoo Technologies is the parent company under which it is registered. Delivery of Lenskart product is diversified to over 450 cities in India. It started off by selling contact lens only but later diversified the product range to eyeglasses, contact lenses, sunglasses for both men and women.

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MakeMyTrip was founded in the year 2000 by Deep Kalra, an alumnus of IIM Ahmedabad with a single idea of empowering the traveler. The company started its operations by serving the US-India travel market by offering a range of best value products and services empowered by technology and 24/7 customer support which acted as a differentiating factor as it empowered the Indian traveler with an access to instant bookings and wide set of choices. After creating its strong position in the market as a reliable and transparent travel service provider, MakeMyTrip started its India operations in the year 2005. This was the time when people started making online bookings on sites such as IRCTC and the advent of several low cost carriers happened in Indian market.

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India is one of the world’s fastest booming e-tail markets in the world. The huge investments in the segment and rapid surge in the internet users is the base factor for the boom. With the initiatives like ‘Digital India’ by the GOI, internet has percolated into even the smaller towns and villages. Under the Bharatnet program, over 400 mn users, and 48,000 gram-panchayats are linked by optical fibres, and 120.8 mn users have an easy access to the broadband.

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Nykaa derived from the Sanskrit word “Nayaka” meaning actress or one under the spotlight is a multi-brand beauty e-tailer selling cosmetics and wellness products. Its headquarters is located in Mumbai, India. Founded in 2012 by Falguni Nayar, Nykaa today sells almost 850+ curated brands and 1 lakh products on its platform running across the length and breadth of the country to almost every zip code using the services of leading and reliable courier companies ensuring their mission “Your beauty is our passion”.

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Oyo was founded in 2012 by Ritesh Aggarwal with an objective to bring a change the scenario in the way people stay away from home. It is an online platform for hotel booking in India. Oyo claims to be the biggest chain of hotels in the world. It has developed its network in around 200 cities of India as well as in Nepal and Malaysia. It offers hassle less experience in more than 6500 hotels at reasonable prices. It has become world’s third largest ad the fastest growing hospitality chain of leased and franchised hotels.

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Pepperfry is India’s No. 1 Online Furniture selling company. It is an online marketplace that partners with furniture merchants and connects them with the customers by listing products on its website. Pepperfry opened for business on 3rd January 2012. The company was founded by former eBay executives Ambareesh Murty and Ashish Shah in 2011.

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PhonePe is an Indian e-commerce payment system and digital wallet. It was founded by Sameer Nigam, Rahul Chari and Burzin Engineer in 2015, headquartered at Bangalore. Phonepe is the first payment app in India that is built on Unified payments interface. The company was acquired by Flipkart in 2016 and it was rebranded as PhonePe wallet. Within 3 months of launch, the app was downloaded by over 10 million users. In 2018, PhonePe also became the fastest Indian payment app to get a 50 million badge on the Google play store.

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PolicyBazaar is India’s largest aggregator and marketplace of all insurance products. PolicyBazaar helps customers in researching and comparing various insurance policies, helping them in making an informed decision. It offers everything from life insurance, health insurance, motor insurance and other insurance such as travel insurance and group insurance etc. PolicyBazaar has tied up with various insurance brokers which help them in procuring details about the insurance policies directly from insurer. The company offers over 250 insurance plans and around 50 insurance brands on its platform. The platform is designed so that visitors can easily compare insurance plans and can buy plans based on their personal insurance needs. PolicyBazaar doesn’t charge anything for the service.

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Snapdeal is a private e-commerce company based in New Delhi. It was founded by Kunal Bahl and Rohit Bansal. It is one of the largest online marketplace in India offering a wide variety of products in diverse categories. It has a wide assortment of 60 million plus products across 800 categories from regional, national and international brands and retailers. Snapdeal is a major shopping destination for millions of internet users across the country. It has onboarded more than 300,000 sellers and has a delivery network that encompasses 6000+ cities and towns in India.

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Swiggy is one of the largest online food ordering and delivery platform in India. It was founded in 2014 by Sriharsha Majety, Nandan Reddy and Rahul Jaimini. It began with 6 delivery executives and 25 restaurants on its platform. At that time, Indian food delivery business had startups like Foodpanda, TinyOwl, and Ola Café, and all of them were struggling. Swiggy saw this opportunity and by focusing on logistics and locking in key resources, they built a dedicated delivery network and grew rapidly. Swiggy’s business model was born out of the need to create a seamless ordering and delivery experience for the customer, who wants a home delivery. One can order from any nearby restaurants through the click of a few buttons. Customers can pay online or using cash on delivery and track their order’s delivery through its mobile application or website. Swiggy earns through a certain % of commissions that it recieves from restaurants for getting them orders and a nominal delivery fee from customers who order below a minimum x amount, which varies from city to city.

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WedMeGood is an Indian wedding planning website and app where couples planning their wedding can search for local vendors and discover ideas and inspirations for their wedding. Founded in 2014 by Mehak Sagar Shahani and Anand Shahani, the company is based out of Gurgaon.WedMeGood connects users looking for wedding services to vendors who provide these services. Users can browse through extensive details of vendors, including reviews, prices, contact information and other FAQs.

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Zomato is one of the largest food delivery startup and Indian restaurant aggregator in the world and one of the most popular in India. It was founded by the name “FoodieBay.com”, later changed to Zomato in 2008 by Deepinder Goyal and Pankaj Chaddah. It provides information, menus and user-reviews of restaurants, and has food delivery options from partner restaurants in select cities. Today, Zomato is present in over 10,000 cities across the globe with over 1.4m active restaurants on their platform. They are the market leaders in restaurant search/discovery in 19 of the 24 countries (Picture 1) they are in and have 70m monthly active users on their platform. They have 5m new user registrations and 11m app installations (Android + iOS), every month. User engagement has grown very well — _we received 16m user reviews and photos in March’19, compared to 4.5m in March 18.

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Zoomcar is a self-drive car rental company headquartered in Bangalore, India. The company was founded in 2013 by David Back and Greg Moran. As of April, the company operates in 45 cities across the country. This membership-based service gives individuals the leverage to hire cars by the hour or by the day, and reservations for the same can be made through ZoomCar’s website or its mobile app.

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