About Library
Library acts as the main learning resource centre of the institute. It has been providing up to date and nascent information resources and services both in hard and soft forms to the academic and administrative communities since 2010. It has thus become an indispensable learning resource …
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IIM Raipur in Media
Faculty & Research
- REDEFINING AI ADOPTION AND TECHNOLOGY THEORIES IN EMERGING MARKETS: HOW CAN AI ADOPTION OVERCOMING INSTITUTIONAL AND STRATEGIC VOIDS?
- FORCED CORPORATE SOCIAL RESPONSIBILITY AND INCENTIVE TO MANAGE EARNINGS: EVIDENCE FROM A QUASI-NATURAL EXPERIMENT
- A Journey of Cause Related Marketing from 1988 to 2016
- Marketing Analytics: Tools and Techniques
- Omnichannel Marketing: A systematic review and research agenda
- Adoption Intention in Metaverse Tourism Platforms – An Empirical Investigation Based on Commitment -Trust and Social Presence Perspective.
- Investigating the impact of brand vs cause interaction on cause related advertisements
- The Influence of Audience Characteristics on the Effectiveness of Brand Placement Memory
- The Moderating Role of Social Themes in Cause-Related Marketing Advertisements
- Role of celebrity in cause related marketing
E-Resources
E-Journal
E-Books
E-Books
Library @ Glance
- Books: 13029+
- E-Books : 2500+
- CDs/DVDs: 250
- Thesis: 56+
- E-Thesis & Dissertation: 14,00,000+
- Magazines : 30
- E-Journals : 20000+
- Newspapers: 17
- E-Newspapers & Magazines: 2300+