Mantra, the Marketing Club of IIM Raipur
Mantra, the Marketing Club of IIM Raipur, aims to facilitate an all-round development of the students in the field of marketing and keep them abreast with the latest happenings in the said domain.
The same is achieved through a plethora of initiatives taken by the club ranging from knowledge sharing sessions to guest lectures by industry experts. The topics of discussion cover the length and breadth of marketing from the basics to the emerging trends. The club also conducts on-line as well as on-campus events to challenge and ignite the marketing minds of the country.
“People don’t buy what you do; they buy why you do it.” – Simon Sinek
With the advent of technology, the number of products and services available to the customers has increased exponentially. In this cluttered space of options, Marketing becomes the most critical tool to catch the attention of the customer. From Branding to Advertising to Sales Promotions, a Marketer plays with various tools to capture the market space.