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Digital Secretariat: Adopting an automated Paperwork System

Author(s) Name: Vidushi Pandey, Sumeet Gupta, Pradyumna Dash

Year of Publication: 2016

Publisher Name: Ivey Publishing, Oct., 2016

___________________________________________________

To change or not to change: The curious case of managing change at CIITS

Author(s) Name: Anand, P., Pandey, A., & Nambudiri, R.

Year of Publication: 2016

Publisher Name: Case published in ET cases.

___________________________________________________

When the tone of an Email went wrong!

Author(s) Name: Mukesh Kumar, Archana Parashar &Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Ivey Publishing

___________________________________________________

To Disclose or not to Disclose

Author(s) Name: Mukesh Kumar, Archana Parashar &Sanjeev Prashar

Year of Publication: 2016

Publisher Name: The European Case Center

___________________________________________________

Why I didn't get selected!

Author(s) Name: Archana Parashar

Year of Publication: 2016

Publisher Name: The European Case Center

___________________________________________________

GACL: Balancing employee satisfaction and productivity

Author(s) Name: Katyal K, Dawra J

Year of Publication: 2016

Publisher Name: Richard Ivey

___________________________________________________

Digital Secretariat: Less Paper Office”

Author(s) Name: Aman Singh, AM Parial, Sumeet Gupta

Year of Publication: 2016

Publisher Name: ET Cases (Case Center)

___________________________________________________

Deobhog: Developing Marketing Strategy for Achieving Excellence

Author(s) Name: Sumeet Gupta, Sanjeev Prashar, Vinita Sahay

Year of Publication: 2016

Publisher Name: ET Cases (Case Center)

___________________________________________________

Digital Secretariat: Adopting an automated Paperwork System

Author(s) Name: Vidushi Pandey, Sumeet Gupta and Pradyumna Dash

Year of Publication: 2016

Publisher Name: Ivey Publishing

___________________________________________________

When the Tone of an Email Went Wrong: Ivey Publishing, Richard Ivey School of Business

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Harvard Business Publishing

___________________________________________________

KAPS Ice Cream: Should it Enter the Premium Segment? Ivey Publishing, Richard Ivey School of Business

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Harvard Business Publishing

___________________________________________________

Maggi in India: Failing the Quality Test

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

Uber Fiasco: Is There a Way Out

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

Myntra’s Transition from Multi-Channel E-commerce to App only Sales Platform

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

Madhya Pradesh Tourism: Destination Branding

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

To Disclose or Not to Disclose

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

Deobhog: Developing Marketing Strategy for Achieving Excellence

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

Micromax: Preparing for the Chinese Invasion

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

Did I include Adequate Information in My Business Presentation?

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Publisher Name: Case Center

___________________________________________________

Micromax: Preparing for the Chinese Invasion

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

Deobhog: Developing Marketing Strategy for Achieving Excellence

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

To Disclose or Not to Disclose

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

Madhya Pradesh Tourism: Destination Branding

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

Myntra’s Transition from Multi-Channel E-commerce to App only Sales Platform

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

Uber Fiasco: Is There a Way Out

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

Maggi in India: Failing the Quality Test

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

Merger of Kotak Mahindra Bank and ING Vysya Bank

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Publisher Name: Case Center

___________________________________________________

Stayzilla Takes on OYO Rooms: A Case of Competitive Advertising

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Publisher Name: Case Center

___________________________________________________

Star Bank Limited: Managing the Branch

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Publisher Name: Case Center

___________________________________________________

Air India: Undoing Service Failure

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Publisher Name: Case Center

___________________________________________________

Buying Myntra: Flipkart’s Gain

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Publisher Name: Case Center

___________________________________________________

Flipkart’s BigBillion Day: What Went Wrong?

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Publisher Name: Case center

___________________________________________________

iPhone4 Relaunch: An Apple iPhone Case Story

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2014

Publisher Name: Case center

___________________________________________________

Failure of TouchPad: An HP Case Story

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2014

Publisher Name: Case Centre

___________________________________________________

AirAsia: India Entry

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2013

Publisher Name: Case Centre

___________________________________________________

99labels - Is Social Media Leading the way to Success?

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2012

Publisher Name: European Case Clearing House

___________________________________________________

Inking Fruits: Showing the Way with Social Media

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2012

Publisher Name: European Case Clearing House

___________________________________________________

Low-Cost Carriers in India: SpiceJet`s Perspective

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2012

Publisher Name: Ivey Publishing, Richard Ivey School of Business,Harvard Business Publishing

___________________________________________________

Crowdsourced Fashion Designing of Hashboosh.com: The Sustainability Dilemma: Emerald Emerging Markets Case Studies

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Publisher Name: Emerald Group Publishing Limited

___________________________________________________

Dainik Bhaskar: Live No Negative: Emerald Emerging Markets Case Studies. Volume 7, No 3, Pp 1-22

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Publisher Name: Emerald Group Publishing Limited

___________________________________________________

Dove Hair Oil: Marketing in India: Emerging Markets Case Studies Collection, Volume 4, No 3, Pp 1-12

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2014

Publisher Name: Emerald Group Publishing Limited

___________________________________________________

Royal Enfield Motorcycles: Reviving the Brands - Emerging Markets Case Studies Collection, Volume 3, No. 8, Pp 1-12

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2013

Publisher Name: Emerald Group Publishing Limited

___________________________________________________

Mumbai Indians: A Case on Social Media Marketing: Emerging Markets Case Studies Collection, Volume 3, No. 5, Pp 1-10

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2013

Publisher Name: Emerald Group Publishing Limited

___________________________________________________

Tax me not: Vodafone's Plea to India: Emerging Markets Case Studies Collection, Volume 2, No. 8, Pp 1-10

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2012

Publisher Name: Emerald Group Publishing Limited

___________________________________________________

Deloitte and KPMG – The War for Talent, Ivey Publishing, Richard Ivey School of Business

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Publisher Name: Harvard Business Publishing

___________________________________________________

KAPS Ice Cream: Should it Enter the Premium Segment? Ivey Publishing, Richard Ivey School of Business

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Harvard Business Publishing

___________________________________________________

When the Tone of an Email Went Wrong: Ivey Publishing, Richard Ivey School of Business

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Harvard Business Publishing

___________________________________________________

Maruti Suzuki India Limited: Ivey Publishing, Richard Ivey School of Business

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2013

Publisher Name: Harvard Business Publishing

___________________________________________________

Harley-Davidson India: Ivey Publishing: Ivey Publishing, Richard Ivey School of Business

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2012

Publisher Name: Harvard Business Publishing

___________________________________________________

Low-Cost Carriers in India: SpiceJet`s Perspective: Ivey Publishing, Richard Ivey School of

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2012

Publisher Name: Harvard Business Publishing

___________________________________________________

Telenor’s Dilemma: The 2G Spectrum Scam in India Ivey Publishing, Richard Ivey School of Business

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2012

Publisher Name: Harvard Business Publishing

___________________________________________________

Apple IPad in India: Was there a Wayout???: Ivey Publishing, Richard Ivey School of Business

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2012

Publisher Name: Harvard Business Publishing

___________________________________________________

Jaypee Cement: Amalgamation of Two Brands

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2012

Publisher Name: Ivey Publishing, Richard Ivey School of Business

___________________________________________________

Ecommerce Returns Trap: A Case of Flipkart, Ivey Publishing

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2018

Publisher Name: Richard Ivey School of Business

___________________________________________________

Buy or Make: Recruitment Challenge at Somany Ceramics

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2018

Publisher Name: Ivey Publishing, Richard Ivey School of Business

___________________________________________________

Digital Secretariat: Adopting an automated Paperwork System

Author(s) Name: Vidushi Pandey, Sumeet Gupta and Pradyumna Dash

Year of Publication: 2016

Publisher Name: Ivey Publishing

___________________________________________________

Deobhog: Developing Marketing Strategy for Achieving Excellence

Author(s) Name: Sumeet Gupta, Sanjeev Prashar, Vinita Sahay

Year of Publication: 2016

Publisher Name: ET Cases (Case Center)

___________________________________________________

Digital Secretariat: Less Paper Office”

Author(s) Name: Aman Singh, AM Parial, Sumeet Gupta

Year of Publication: 2016

Publisher Name: ET Cases (Case Center)

___________________________________________________

MARUTI SUZUKI INDIA LIMITED: LEVERAGING THE CHANGED ECONOMY

Author(s) Name:

Year of Publication: 2017

Publisher Name:

___________________________________________________

GACL: Balancing employee satisfaction and productivity

Author(s) Name: Katyal K, Dawra J

Year of Publication: 2016

Publisher Name: Richard Ivey

___________________________________________________

Does forecasting have all answers? A case study of elections in India

Author(s) Name: Devendra Dhaggara, Mohit Goswami, PRS Sarma

Year of Publication: 2018

Publisher Name: Emerald Emerging Market Case Studies

___________________________________________________

Customer Acquisition at Abhyudaya Bank

Author(s) Name: Bapat Dhananjay

Year of Publication: 2014

Publisher Name: Emerald Emerging Market Case Studies

___________________________________________________

Customer Centricity for Growth- Yes Bank Experience”, Emerald Emerging Markets Case Studies

Author(s) Name: Bapat Dhananjay and Naik Asha

Year of Publication: 2013

Publisher Name: Emerald Emerging Markets Case Studies

___________________________________________________

Portugal's Banking Sector- Safe or Not

Author(s) Name: Nidugala, G. K., & Shukla, R.

Year of Publication: 2015

Publisher Name: A.K. Garg, K. K. Ray & S. K. Mitra (Eds.), Cases in Management (Strategy and General Management)

___________________________________________________

Indian Rupee Crisis of 2013.

Author(s) Name: Nidugala, G. K., Shukla, R., & Mostafa, R.

Year of Publication: 2015

Publisher Name: Richard Ivey Publishing

___________________________________________________

Why I didn't get selected!

Author(s) Name: Archana Parashar

Year of Publication: 2016

Publisher Name: The European Case Center

___________________________________________________

To Disclose or not to Disclose

Author(s) Name: Mukesh Kumar, Archana Parashar &Sanjeev Prashar

Year of Publication: 2016

Publisher Name: The European Case Center

___________________________________________________

When the tone of an Email went wrong!

Author(s) Name: Mukesh Kumar, Archana Parashar &Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Ivey Publishing

___________________________________________________

To change or not to change: The curious case of managing change at CIITS

Author(s) Name: Anand, P., Pandey, A., & Nambudiri, R.

Year of Publication: 2016

Publisher Name: Case published in ET cases.

___________________________________________________

FINO Paytech Ltd: Branchless Banking for the Rural Poor

Author(s) Name: Sharp David, Bapat Dhananjay and Handoo Jitendra

Year of Publication: 2013

Publisher Name: Ivey Case Study

___________________________________________________

Digital Secretariat: Adopting an automated Paperwork System

Author(s) Name: Vidushi Pandey, Sumeet Gupta, Pradyumna Dash

Year of Publication: 2016

Publisher Name: Ivey Publishing, Oct., 2016

___________________________________________________

Which is more important in Internet Shopping, perceived price or trust?

Author(s) Name: Hee-Woong Kim, Yunjie Xu, and Sumeet Gupta

Year of Publication: 2017

Publisher Name: Electronic Commerce Research and Applications

___________________________________________________

Amtek Auto Ltd: From acquisitions to a financial crisis

Author(s) Name: Tomer, G.

Year of Publication:

Publisher Name: Ivey Publishing, Canada

___________________________________________________

Amtek Auto Ltd: From acquisitions to a financial crisis

Author(s) Name: Tomer, G.

Year of Publication:

Publisher Name: Ivey Publishing, Canada

___________________________________________________

Which is more important in Internet Shopping, perceived price or trust?

Author(s) Name: Hee-Woong Kim, Yunjie Xu, and Sumeet Gupta

Year of Publication: 2017

Publisher Name: Electronic Commerce Research and Applications

___________________________________________________

Digital Secretariat: Adopting an automated Paperwork System

Author(s) Name: Vidushi Pandey, Sumeet Gupta, Pradyumna Dash

Year of Publication: 2016

Publisher Name: Ivey Publishing, Oct., 2016

___________________________________________________

FINO Paytech Ltd: Branchless Banking for the Rural Poor

Author(s) Name: Sharp David, Bapat Dhananjay and Handoo Jitendra

Year of Publication: 2013

Publisher Name: Ivey Case Study

___________________________________________________

To change or not to change: The curious case of managing change at CIITS

Author(s) Name: Anand, P., Pandey, A., & Nambudiri, R.

Year of Publication: 2016

Publisher Name: Case published in ET cases.

___________________________________________________

When the tone of an Email went wrong!

Author(s) Name: Mukesh Kumar, Archana Parashar &Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Ivey Publishing

___________________________________________________

To Disclose or not to Disclose

Author(s) Name: Mukesh Kumar, Archana Parashar &Sanjeev Prashar

Year of Publication: 2016

Publisher Name: The European Case Center

___________________________________________________

Why I didn't get selected!

Author(s) Name: Archana Parashar

Year of Publication: 2016

Publisher Name: The European Case Center

___________________________________________________

Indian Rupee Crisis of 2013.

Author(s) Name: Nidugala, G. K., Shukla, R., & Mostafa, R.

Year of Publication: 2015

Publisher Name: Richard Ivey Publishing

___________________________________________________

Portugal's Banking Sector- Safe or Not

Author(s) Name: Nidugala, G. K., & Shukla, R.

Year of Publication: 2015

Publisher Name: A.K. Garg, K. K. Ray & S. K. Mitra (Eds.), Cases in Management (Strategy and General Management)

___________________________________________________

Customer Centricity for Growth- Yes Bank Experience”, Emerald Emerging Markets Case Studies

Author(s) Name: Bapat Dhananjay and Naik Asha

Year of Publication: 2013

Publisher Name: Emerald Emerging Markets Case Studies

___________________________________________________

Customer Acquisition at Abhyudaya Bank

Author(s) Name: Bapat Dhananjay

Year of Publication: 2014

Publisher Name: Emerald Emerging Market Case Studies

___________________________________________________

Does forecasting have all answers? A case study of elections in India

Author(s) Name: Devendra Dhaggara, Mohit Goswami, PRS Sarma

Year of Publication: 2018

Publisher Name: Emerald Emerging Market Case Studies

___________________________________________________

GACL: Balancing employee satisfaction and productivity

Author(s) Name: Katyal K, Dawra J

Year of Publication: 2016

Publisher Name: Richard Ivey

___________________________________________________

MARUTI SUZUKI INDIA LIMITED: LEVERAGING THE CHANGED ECONOMY

Author(s) Name:

Year of Publication: 2017

Publisher Name:

___________________________________________________

Digital Secretariat: Less Paper Office”

Author(s) Name: Aman Singh, AM Parial, Sumeet Gupta

Year of Publication: 2016

Publisher Name: ET Cases (Case Center)

___________________________________________________

Deobhog: Developing Marketing Strategy for Achieving Excellence

Author(s) Name: Sumeet Gupta, Sanjeev Prashar, Vinita Sahay

Year of Publication: 2016

Publisher Name: ET Cases (Case Center)

___________________________________________________

Digital Secretariat: Adopting an automated Paperwork System

Author(s) Name: Vidushi Pandey, Sumeet Gupta and Pradyumna Dash

Year of Publication: 2016

Publisher Name: Ivey Publishing

___________________________________________________

Buy or Make: Recruitment Challenge at Somany Ceramics

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2018

Publisher Name: Ivey Publishing, Richard Ivey School of Business

___________________________________________________

Ecommerce Returns Trap: A Case of Flipkart, Ivey Publishing

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2018

Publisher Name: Richard Ivey School of Business

___________________________________________________

Jaypee Cement: Amalgamation of Two Brands

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2012

Publisher Name: Ivey Publishing, Richard Ivey School of Business

___________________________________________________

Apple IPad in India: Was there a Wayout???: Ivey Publishing, Richard Ivey School of Business

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2012

Publisher Name: Harvard Business Publishing

___________________________________________________

Telenor’s Dilemma: The 2G Spectrum Scam in India Ivey Publishing, Richard Ivey School of Business

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2012

Publisher Name: Harvard Business Publishing

___________________________________________________

Low-Cost Carriers in India: SpiceJet`s Perspective: Ivey Publishing, Richard Ivey School of

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2012

Publisher Name: Harvard Business Publishing

___________________________________________________

Harley-Davidson India: Ivey Publishing: Ivey Publishing, Richard Ivey School of Business

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2012

Publisher Name: Harvard Business Publishing

___________________________________________________

Maruti Suzuki India Limited: Ivey Publishing, Richard Ivey School of Business

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2013

Publisher Name: Harvard Business Publishing

___________________________________________________

When the Tone of an Email Went Wrong: Ivey Publishing, Richard Ivey School of Business

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Harvard Business Publishing

___________________________________________________

KAPS Ice Cream: Should it Enter the Premium Segment? Ivey Publishing, Richard Ivey School of Business

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Harvard Business Publishing

___________________________________________________

Deloitte and KPMG – The War for Talent, Ivey Publishing, Richard Ivey School of Business

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Publisher Name: Harvard Business Publishing

___________________________________________________

Tax me not: Vodafone's Plea to India: Emerging Markets Case Studies Collection, Volume 2, No. 8, Pp 1-10

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2012

Publisher Name: Emerald Group Publishing Limited

___________________________________________________

Mumbai Indians: A Case on Social Media Marketing: Emerging Markets Case Studies Collection, Volume 3, No. 5, Pp 1-10

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2013

Publisher Name: Emerald Group Publishing Limited

___________________________________________________

Royal Enfield Motorcycles: Reviving the Brands - Emerging Markets Case Studies Collection, Volume 3, No. 8, Pp 1-12

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2013

Publisher Name: Emerald Group Publishing Limited

___________________________________________________

Dove Hair Oil: Marketing in India: Emerging Markets Case Studies Collection, Volume 4, No 3, Pp 1-12

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2014

Publisher Name: Emerald Group Publishing Limited

___________________________________________________

Dainik Bhaskar: Live No Negative: Emerald Emerging Markets Case Studies. Volume 7, No 3, Pp 1-22

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Publisher Name: Emerald Group Publishing Limited

___________________________________________________

Crowdsourced Fashion Designing of Hashboosh.com: The Sustainability Dilemma: Emerald Emerging Markets Case Studies

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Publisher Name: Emerald Group Publishing Limited

___________________________________________________

Low-Cost Carriers in India: SpiceJet`s Perspective

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2012

Publisher Name: Ivey Publishing, Richard Ivey School of Business,Harvard Business Publishing

___________________________________________________

Inking Fruits: Showing the Way with Social Media

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2012

Publisher Name: European Case Clearing House

___________________________________________________

99labels - Is Social Media Leading the way to Success?

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2012

Publisher Name: European Case Clearing House

___________________________________________________

AirAsia: India Entry

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2013

Publisher Name: Case Centre

___________________________________________________

Failure of TouchPad: An HP Case Story

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2014

Publisher Name: Case Centre

___________________________________________________

iPhone4 Relaunch: An Apple iPhone Case Story

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2014

Publisher Name: Case center

___________________________________________________

Flipkart’s BigBillion Day: What Went Wrong?

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Publisher Name: Case center

___________________________________________________

Buying Myntra: Flipkart’s Gain

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Publisher Name: Case Center

___________________________________________________

Air India: Undoing Service Failure

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Publisher Name: Case Center

___________________________________________________

Star Bank Limited: Managing the Branch

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Publisher Name: Case Center

___________________________________________________

Stayzilla Takes on OYO Rooms: A Case of Competitive Advertising

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Publisher Name: Case Center

___________________________________________________

Merger of Kotak Mahindra Bank and ING Vysya Bank

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Publisher Name: Case Center

___________________________________________________

Maggi in India: Failing the Quality Test

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

Uber Fiasco: Is There a Way Out

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

Myntra’s Transition from Multi-Channel E-commerce to App only Sales Platform

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

Madhya Pradesh Tourism: Destination Branding

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

To Disclose or Not to Disclose

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

Deobhog: Developing Marketing Strategy for Achieving Excellence

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

Micromax: Preparing for the Chinese Invasion

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Publisher Name: Case Center

___________________________________________________

Did I include Adequate Information in My Business Presentation?

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Publisher Name: Case Center

___________________________________________________