Faculty

Dhananjay Bapat

Designation: Asst. Professor

Phone No.:

Email Id:dhananjay@iimraipur.ac.in

Additional Information

Curriculum Vitae

Dhananjay Bapat

Asst. Professor

Indian Institute Of Management,Raipur

About Faculty

Publication

Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty

Author(s) Name: Bapat Dhananjay and Thanigan Jayanthi

Year of Publication: 2016

Journal Name: Global Business Review

Volume: 17 , Number: 6 , Pages: 135 - 172

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Union experience- towards excellence in retail banking

Author(s) Name: Bapat Dhananjay

Year of Publication: 2015

Journal Name: Decision –IIM Calcutta Journal, Springer Publications

Volume: 42 , Number: 3 , Pages: 335 - 345

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Assessment of Business Strategy- Implications for Indian Banks”, Journal of Strategy and Management

Author(s) Name: Bapat Dhananjay and Mazumdar Deepa

Year of Publication: 2015

Journal Name: Journal of Strategy and Management, Emerald Publications

Volume: 8 , Number: 4 , Pages: 306 - 325

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Primary Bank as a Measure of Brand Loyalty: An Empirical Study in Indian Retail Banking Context

Author(s) Name: Bapat Dhananjay

Year of Publication: 2015

Journal Name: Journal of Services Research

Volume: 15 , Number: 1 , Pages: 57 - 71

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The Electronic Banking Revolution in India

Author(s) Name: Bapat Dhananjay and Bihari S.C.

Year of Publication: 2015

Journal Name: Journal of Internet Banking and Commerce

Volume: 20 , Number: 2 , Pages: 1 - 5

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Customer Acquisition at Abhyudaya Bank

Author(s) Name: Bapat Dhananjay

Year of Publication: 2014

Publishers Name: Emerald Emerging Market Case Studies

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Customer Centricity for Growth- Yes Bank Experience”, Emerald Emerging Markets Case Studies

Author(s) Name: Bapat Dhananjay and Naik Asha

Year of Publication: 2013

Publishers Name: Emerald Emerging Markets Case Studies

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FINO Paytech Ltd: Branchless Banking for the Rural Poor

Author(s) Name: Sharp David, Bapat Dhananjay and Handoo Jitendra

Year of Publication: 2013

Publishers Name: Ivey Case Study

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Customer Relationship for Electronic Payment Products: An Empirical Investigation in India

Author(s) Name: Bapat Dhananjay

Year of Publication: 2012

Journal Name: Global Business Review – Sage Publications

Volume: 13 , Number: 1 , Pages: 137 - 151

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Efficiency for Indian Public Sector and Private Sector banks in India: Assessment of impact of global financial crisis

Author(s) Name: Bapat Dhananjay

Year of Publication: 2012

Journal Name: International Journal of Business Performance Management”, Inderscience Publications

Volume: 13 , Number: , Pages: 330 - 340

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Perceptions of Banking Service in Rural India- An Empirical Study

Author(s) Name: Bapat Dhananjay

Year of Publication: 2010

Journal Name: Perceptions of Banking Service in Rural India- An Empirical Study”, International Journal of Rural Management

Volume: 6 , Number: 2 , Pages: 303 - 321

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Repositioning of Dena Bank

Author(s) Name: Dhananjay bapat

Year of Publication: 2008

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Education

i. Ph.D. Sardar Patel University, 2003-07. The Title of the Thesis: Impact of Brand Extensions on New Product Choice 

ii. MBA, Bhavnagar University, 1994-96 
iii. B.E. (Industrial Engineering), Saurashtra University, 1989-93

Affilation

i. Assistant Professor (Jan 2017 Onwards), IIM, Raipur 

ii. Assistant Professor (May 2007- Jan 2017), National Institute of Bank Management, Pune 
iii. Faculty Research Associate (November 2005- May 2007), National Institute of Bank Management, Pune 
iv. Industry Experience (Crompton Greaves Ltd., Vadilal Enterprises Ltd., Gujarat Co-
operative Milk Marketing Federation Ltd.

Area of Research

i. Digital Banking 

ii. Financial Services Marketing 
iii. Brand Management

Professional Membership

Awards & Honours

 Recipient of Best Paper Award in the Banking Conference organized by IBS, Hyderabad and Gokhale Institute of Politics and Economics, Pune at Hyderabad in January, 2016. 

 Best Kaizen Award at Gujarat Co-operative Milk Marketing Federation Ltd (AMUL)