Faculty

Dhananjay Bapat

Asst. Professor
dhananjay@iimraipur.ac.in
7712474647

Additional Information


Dhananjay Bapat

Asst. Professor

About Faculty

Area of Research
i. Digital Banking 
ii. Financial Services Marketing 
iii. Brand Management
Education
i. Ph.D. Sardar Patel University, 2003-07. The Title of the Thesis: Impact of Brand Extensions on New Product Choice 
ii. MBA, Bhavnagar University, 1994-96 
iii. B.E. (Industrial Engineering), Saurashtra University, 1989-93
Affiliation
i. Assistant Professor (Jan 2017 Onwards), IIM, Raipur 
ii. Assistant Professor (May 2007- Jan 2017), National Institute of Bank Management, Pune 
iii. Faculty Research Associate (November 2005- May 2007), National Institute of Bank Management, Pune 
iv. Industry Experience (Crompton Greaves Ltd., Vadilal Enterprises Ltd., Gujarat Co-
operative Milk Marketing Federation Ltd.
Awards & Recognitions
 Recipient of Best Paper Award in the Banking Conference organized by IBS, Hyderabad and Gokhale Institute of Politics and Economics, Pune at Hyderabad in January, 2016. 
 Best Kaizen Award at Gujarat Co-operative Milk Marketing Federation Ltd (AMUL)
Research

Journal Publications

>> Bapat Dhananjay and Thanigan Jayanthi (2016). Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty. Global Business Review, 17 (6), 135 - 172

>> Bapat Dhananjay (2015). Union experience- towards excellence in retail banking. Decision –IIM Calcutta Journal, Springer Publications, 42 (3), 335 - 345

>> Bapat Dhananjay and Mazumdar Deepa (2015). Assessment of Business Strategy- Implications for Indian Banks”, Journal of Strategy and Management. Journal of Strategy and Management, Emerald Publications, 8 (4), 306 - 325

>> Bapat Dhananjay (2015). Primary Bank as a Measure of Brand Loyalty: An Empirical Study in Indian Retail Banking Context. Journal of Services Research, 15 (1), 57 - 71

>> Bapat Dhananjay and Bihari S.C. (2015). The Electronic Banking Revolution in India. Journal of Internet Banking and Commerce, 20 (2), 1 - 5

>> Bapat Dhananjay (2012). Customer Relationship for Electronic Payment Products: An Empirical Investigation in India. Global Business Review – Sage Publications, 13 (1), 137 - 151

>> Bapat Dhananjay (2012). Efficiency for Indian Public Sector and Private Sector banks in India: Assessment of impact of global financial crisis. International Journal of Business Performance Management”, Inderscience Publications, 13 330 - 340

>> Bapat Dhananjay (2010). Perceptions of Banking Service in Rural India- An Empirical Study. Perceptions of Banking Service in Rural India- An Empirical Study”, International Journal of Rural Management, 6 (2), 303 - 321

Cases

>> Bapat Dhananjay (2014). Customer Acquisition at Abhyudaya Bank. Emerald Emerging Market Case Studies

>> Bapat Dhananjay and Naik Asha (2013). Customer Centricity for Growth- Yes Bank Experience”, Emerald Emerging Markets Case Studies. Emerald Emerging Markets Case Studies

>> Sharp David, Bapat Dhananjay and Handoo Jitendra (2013). FINO Paytech Ltd: Branchless Banking for the Rural Poor. Ivey Case Study

Memberships
Training and Consultancy

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