Faculty

Sanjeev Prashar

Professor
sprashar@iimraipur.ac.in
7712474653

Additional Information


Sanjeev Prashar

Professor

About Faculty

Area of Research
• Buying Behavior – Impulse Buying, Online Buying, Mall Selection 
• RuralMarketing
• InternationalMarketing / Exports Management 
• Marketing of Services
Education
i. Ph.D.(InternationalMarketing / ExportsManagement), University of Kurukshetra, India. 
ii. MBA (Marketing),University of Kurukshetra, India.
 
Attended :
i. Harvard Business School – Attended Global Colloquium on Participant-Centered Learning on Teaching through Case Studies Method at Boston, US (July 2014). 
ii. Leadership Foundation, UK – Attended Leadership and Management Development in Institutes and Universities: Module 1 at New Delhi, India (February 2016) and Module 2 at Birmingham, UK (April 2016). 
Affiliation
Awards & Recognitions
i. Was awarded Rotary Youth Leadership Award for Rotary International Districts 3050 and 3090 (1997) 
ii. Coordinated Global Human Resource Competency Survey, Ross Business School, University of Michigan, US at ABS Chapter (2006-07)
Research

Journal Publications

>> Prof. Sanjeev Prashar (2019). Does International Tourism Spur International Trade and Output? Evidence from Wavelet Analysis. Tourism Economics, 25 22 - 33

>> Prof. Sanjeev Prashar (2019). The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction. Journal of Theoretical and Applied Electronic Commerce Research, 14 (1), 1 - 15

>> Prof. Sanjeev Prashar (2019). Segmenting Indian Shoppers on Mall Attractive Factors. International Journal of Services Technology and Management, 25 (1), 18 - 35

>> Prof. Sanjeev Prashar (2019). Clustering E-shoppers on the basis of Shopping Values and Web Characteristics. Journal of Global Information Management, 27 (2),

>> Prof. Sanjeev Prashar (2019). Influence of Personality Traits and Social Conformity on Impulsive Buying Tendency: Empirical Study Using 3M Model. International Journal of Strategic Decision Sciences, 10 (2),

>> Prof. Sanjeev Prashar (2019). An Examination of the Role of Review Valence and Review Source in Varying Consumption . Journal of Retailing and Consumer Services

>> Prof. Sanjeev Prashar (2019). Assessing the Influencers of Sales Training Effectiveness before and after Training: Mediating Role of Motivation to Learn and Moderating Role of Choice. Benchmarking: An International Journal

>> Prof. Sanjeev Prashar (2019). Desire and Likeliness to Buy Luxury Products: Mapping Perceptions using Multi-Dimensional Scaling. International Journal of Indian Culture and Business Management, 18 (2), 123 - 136

>> Prof. Sanjeev Prashar (2019). Exploring the Influence of Pre-training Factors on Training Effectiveness- Moderating Role of Trainees’ Reaction: A Study in the Public Sector in India. Human Resource Development International, 22 (3), 283 - 304

>> Prof. Sanjeev Parashar (2019). Influence of Celebrity Factors, Consumer Attitude and Involvement on Shoppers’ Purchase Intention using Hierarchical Regression. Decision

>> Prof. Sanjeev Prashar (2019). An Examination of the Role of Review Valence and Review Source in Varying Consumption Contexts on Purchase Decision. Journal of Retailing and Consumer Services

>> Prof. Sanjeev Prashar (2018). Women Entrepreneurship in India: A Review of Barriers and Motivational Factors. International Journal of Entrepreneurship and Innovation Management, 22 (3), 206 - 219

>> Prof. Sanjeev Prashar (2018). Predicting Shoppers' Continuous Buying Intention Using Mobile Apps. International Journal of Strategic Decision Sciences, 9 (3), 69 - 83

>> Prof. Sanjeev Prashar (2018). Role of Spirituality and Religiosity on Employee Commitment and Performance. International Journal of Indian Culture and Business Management , 16 (3), 302 - 322

>> Prof. Sanjeev Prashar (2018). Perceived Service Quality and Customer Satisfaction. A missing link in Indian Banking Sector, Vision, 23 (1), 44 - 55

>> Prof. Sanjeev Prashar (2018). Assessing the relationship between materialism and conspicuous consumption: Validation in the Indian context. Asian Academy of Management Journal, 23 (2), 143 - 159

>> Prof. Sanjeev Prashar (2018). Predicting Online Buying Behaviour – A Comparative Study Using Three Classifying Methods. International Journal of Business Innovation and Research, 15 (1), 62 - 78

>> Prof. Sanjeev Prashar (2018). In-store Stimuli and Impulsive Buying Behavior: Modeling through Regression Equation. International Journal of Strategic Decision Sciences, 9 (3), 95 - 112

>> Prof. Sanjeev Prashar (2018). Intention to Provide Online Reviews: An Expectation-Confirmation Model with Review Involvement. Pacific Asia Journal of the Association for Information Systems, 10 (2), 25 - 54

>> Prof. Sanjeev Prashar (2017). Understanding of Sustainability amongst Students of Management – A Case of Indian Institute of Management, Raipur, State of Chhattisgarh, India. Journal of Sustainability Education, 16

>> Prof. Sanjeev Prashar (2017). Online Shoppers’ Satisfaction: The Impact of Shopping Values, Website Factors and Trust. International Journal of Strategic Decision Sciences, 8 (2), 52 - 69

>> Prof. Sanjeev Prashar (2017). Overcoming the Effect of Low Self-Esteem on Public Speaking Anxiety with Mindfulness-based Interventions. Decision (Springer), 44 (4), 287 - 296

>> Prof. Sanjeev Prashar (2017). Understanding Nature of Store Ambience and Individual Impulse Buying Tendency on Impulsive Purchasing Behavior. An Emerging Market Perspective, Decision (Springer), 44 (4), 297 - 311

>> Prof. Sanjeev Prashar (2017). Predicting Indian Shoppers’ Malls Loyalty Behaviour using Neural Network Technique. Vikalpa: The Journal for Decision Makers, 42 (4), 234 - 250

>> Prof. Sanjeev Prashar (2017). Segmenting Young Indian Impulsive Shoppers. Journal of International Consumer Marketing, 29 (1), 35 - 47

>> Prof. Sanjeev Prashar (2017). Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study using S-O-R Framework. Vikalpa: The Journal for Decision Makers, 42 (1), 1 - 18

>> Prof. Sanjeev Prashar (2017). Role of Shopping Values and Web Atmospherics in E-satisfaction and Repurchase Intention. Journal of Internet Commerce, 16 (1), 32 - 52

>> Prof. Sanjeev Prashar (2017). Typology of Indian e-buyers: Clustering on the Basis of Online Shopping Motives. World Review of Science, Technology and Sustainable Development, 13 (1), 3 - 17

>> Prof. Sanjeev Prashar (2017). An Empirical Examination of the Influence of Information and Source Characteristics on Consumers’ Adoption of Online Reviews. Pacific Asia Journal of the Association for Information Systems, 9 (1), 75 - 94

>> Prof. Sanjeev Prashar (2017). Forecasting Impulse Buying Behaviour: A Comparative Study of Select Five Statistical Methods. International Journal of Business Forecasting and Marketing Intelligence, 3 (3), 289 - 308

>> Prof. Sanjeev Prashar (2017). Impact of Personality Traits and Store Environment on Impulse Buying Behavior. Journal of Business and Management, 23 (1/2), 1 - 24

>> Prof. Sanjeev Prashar (2017). Leveraging Neural Networks Technique for Predicting Impulsive Buying: An Empirical Study in India. International Journal of Manufacturing Technology and Management, 31 (6), 494 - 509

>> Prof. Sanjeev Prashar (2016). Predicting Impulsive Buyers: A Comparative Study of Binary Classifiers’ Discriminative Ability. International Journal of Strategic Decision Sciences, 7 (2), 39 - 53

>> Prof. Sanjeev Prashar (2016). Segmenting Online Shoppers: A Study of Consumers’ Web Portal Selection Motivations for E-Shopping. Asian Academy of Management Journal, 21 (1), 27 - 46

>> Prof. Sanjeev Prashar (2016). Moderating Effect of Color on Store Atmospherics Predictors. The Journal of Industrial Distribution and Business, 7 (1), 13 - 23

>> Prof. Sanjeev Prashar (2016). Predicting Online Buying Behavior among Indian Shoppers using Neural Networks Technique. International Journal of Business and Information, 11 (2), 175 - 198

>> Prof. Sanjeev Prashar (2016). Hierarchy of Shopping Experience at Indian Malls: A Conceptual Model using Interpretive Structural Modeling. The Journal of Distribution Science, 14 (2), 5 - 12

>> Prof. Sanjeev Prashar (2016). Clustering Shoppers by Mall Experience for Emerging Indian City. Asian Academy of Management Journal, 21 (2), 53 - 73

>> Prof. Sanjeev Prashar (2015). Antecedents to Online Shopping: Factors Influencing the Selection of Web Portal. International Journal of E-Business Research, 11 (1), 35 - 55

>> Prof. Sanjeev Prashar (2015). Factors Prompting Impulse Buying Behaviour – A Study among Shoppers in India. International Journal of Indian Culture and Business Management, 11 (2), 219 - 244

>> Prof. Sanjeev Prashar (2015). Factors Prompting Impulse Buying Behaviour – Shoppers in Dubai. East Asian Journal of Business Management, 5 (3), 5 - 15

>> Prof. Sanjeev Prashar (2015). Factors Defining Store Atmospherics in Convenience Stores: An Analytical Study of Delhi Malls. Factors Defining Store Atmospherics in Convenience Stores: An Analytical Study of Delhi Malls, 2 (3), 5 - 15

>> Prof. Sanjeev Prashar (2015). Selecting a Web Portal for Online Shopping: A Conceptual Model using Interpretive Structural Modelling. East Asian Journal of Business Management, 5 (4), 37 - 46

>> Prof. Sanjeev Prashar (2015). Application of Neural Networks Technique in Predicting Impulse Buying among Shoppers in India. Decision (Springer), 42 (4), 403 - 417

>> Prof. Sanjeev Prashar (2015). Comparing Predictive Ability of Classifiers in Forecasting Online Buying Behaviour: An Empirical Study. International Journal of Strategic Decision Sciences, 6 (4), 55 - 72

>> Prof. Sanjeev Prashar (2015). Impulse Buying Structure in Retailing: An Interpretative Structural Modeling Approach. Journal of Marketing Analytics, 3 (4), 215 - 233

>> Prof. Sanjeev Prashar (2014). Factors Affecting Selection of Online Buying Website: An Analytical Study among the Indian Youth. International Journal of Intercultural Information Management, 4 (4), 247 - 263

>> Prof. Sanjeev Prashar (2014). Branding of Geographical Indications in India: A Paradigm to Sustain its Premium Value. International Journal of Law and Management (Emerald Publication), 56 (6), 431 - 442

>> Prof. Sanjeev Prashar (2014). Determinants of Shopping Experience for Malls: Empirical Investigation in an Emerging City of Raipur (India). Asia-Pacific Journal of Business, 5 (1), 13 - 22

>> Prof. Sanjeev Prashar (2014). Anatomy of Shopping Experience for Malls in Mumbai: A Confirmatory Factor Analysis Approach. Journal of Retailing and Consumer Services (Elsevier), 21 (2), 220 - 228

>> Prof. Sanjeev Prashar (2013). Factors Defining Shopping Experience: An Analytical Study of Dubai. Factors Defining Shopping Experience: An Analytical Study of Dubai, 3 (1), 36 - 53

>> Prof. Sanjeev Prashar (2008). Assuring Input Quality under TQM Practices: A Comparative Analysis of Four Major Indian Passenger Car Companies. Asia-Pacific Business Review (Sage), 4 (3),

Cases

>> Prof. Sanjeev Prashar (2018). Buy or Make: Recruitment Challenge at Somany Ceramics. Ivey Publishing, Richard Ivey School of Business

>> Prof. Sanjeev Prashar (2018). Ecommerce Returns Trap: A Case of Flipkart, Ivey Publishing. Richard Ivey School of Business

>> Prof. Sanjeev Prashar (2017). Deloitte and KPMG – The War for Talent, Ivey Publishing, Richard Ivey School of Business. Harvard Business Publishing

>> Prof. Sanjeev Prashar (2017). Dainik Bhaskar: Live No Negative: Emerald Emerging Markets Case Studies. Volume 7, No 3, Pp 1-22. Emerald Group Publishing Limited

>> Prof. Sanjeev Prashar (2017). Crowdsourced Fashion Designing of Hashboosh.com: The Sustainability Dilemma: Emerald Emerging Markets Case Studies. Emerald Group Publishing Limited

>> Prof. Sanjeev Prashar (2017). Did I include Adequate Information in My Business Presentation?. Case Center

>> Prof. Sanjeev Prashar (2016). When the Tone of an Email Went Wrong: Ivey Publishing, Richard Ivey School of Business. Harvard Business Publishing

>> Prof. Sanjeev Prashar (2016). KAPS Ice Cream: Should it Enter the Premium Segment? Ivey Publishing, Richard Ivey School of Business. Harvard Business Publishing

>> Prof. Sanjeev Prashar (2016). Maggi in India: Failing the Quality Test . Case Center

>> Prof. Sanjeev Prashar (2016). Uber Fiasco: Is There a Way Out. Case Center

>> Prof. Sanjeev Prashar (2016). Myntra’s Transition from Multi-Channel E-commerce to App only Sales Platform. Case Center

>> Prof. Sanjeev Prashar (2016). Madhya Pradesh Tourism: Destination Branding . Case Center

>> Prof. Sanjeev Prashar (2016). To Disclose or Not to Disclose . Case Center

>> Prof. Sanjeev Prashar (2016). Deobhog: Developing Marketing Strategy for Achieving Excellence . Case Center

>> Prof. Sanjeev Prashar (2016). Micromax: Preparing for the Chinese Invasion . Case Center

>> Prof. Sanjeev Prashar (2015). Flipkart’s BigBillion Day: What Went Wrong? . Case center

>> Prof. Sanjeev Prashar (2015). Buying Myntra: Flipkart’s Gain . Case Center

>> Prof. Sanjeev Prashar (2015). Air India: Undoing Service Failure . Case Center

>> Prof. Sanjeev Prashar (2015). Star Bank Limited: Managing the Branch . Case Center

>> Prof. Sanjeev Prashar (2015). Stayzilla Takes on OYO Rooms: A Case of Competitive Advertising . Case Center

>> Prof. Sanjeev Prashar (2015). Merger of Kotak Mahindra Bank and ING Vysya Bank. Case Center

>> Prof. Sanjeev Prashar (2014). Dove Hair Oil: Marketing in India: Emerging Markets Case Studies Collection, Volume 4, No 3, Pp 1-12. Emerald Group Publishing Limited

>> Prof. Sanjeev Prashar (2014). Failure of TouchPad: An HP Case Story . Case Centre

>> Prof. Sanjeev Prashar (2014). iPhone4 Relaunch: An Apple iPhone Case Story . Case center

>> Prof. Sanjeev Prashar (2013). Maruti Suzuki India Limited: Ivey Publishing, Richard Ivey School of Business. Harvard Business Publishing

>> Prof. Sanjeev Prashar (2013). Mumbai Indians: A Case on Social Media Marketing: Emerging Markets Case Studies Collection, Volume 3, No. 5, Pp 1-10. Emerald Group Publishing Limited

>> Prof. Sanjeev Prashar (2013). Royal Enfield Motorcycles: Reviving the Brands - Emerging Markets Case Studies Collection, Volume 3, No. 8, Pp 1-12. Emerald Group Publishing Limited

>> Prof. Sanjeev Prashar (2013). AirAsia: India Entry . Case Centre

>> Prof. Sanjeev Prashar (2012). Jaypee Cement: Amalgamation of Two Brands. Ivey Publishing, Richard Ivey School of Business

>> Prof. Sanjeev Prashar (2012). Apple IPad in India: Was there a Wayout???: Ivey Publishing, Richard Ivey School of Business. Harvard Business Publishing

>> Prof. Sanjeev Prashar (2012). Telenor’s Dilemma: The 2G Spectrum Scam in India Ivey Publishing, Richard Ivey School of Business. Harvard Business Publishing

>> Prof. Sanjeev Prashar (2012). Low-Cost Carriers in India: SpiceJet`s Perspective: Ivey Publishing, Richard Ivey School of. Harvard Business Publishing

>> Prof. Sanjeev Prashar (2012). Harley-Davidson India: Ivey Publishing: Ivey Publishing, Richard Ivey School of Business . Harvard Business Publishing

>> Prof. Sanjeev Prashar (2012). Tax me not: Vodafone's Plea to India: Emerging Markets Case Studies Collection, Volume 2, No. 8, Pp 1-10. Emerald Group Publishing Limited

>> Prof. Sanjeev Prashar (2012). Low-Cost Carriers in India: SpiceJet`s Perspective. Ivey Publishing, Richard Ivey School of Business,Harvard Business Publishing

>> Prof. Sanjeev Prashar (2012). Inking Fruits: Showing the Way with Social Media . European Case Clearing House

>> Prof. Sanjeev Prashar (2012). 99labels - Is Social Media Leading the way to Success? . European Case Clearing House

Memberships
Training and Consultancy
English हिन्दी