Faculty

Sanjeev Prashar

Designation: Professor

Phone No.:

Email Id:sprashar@iimraipur.ac.in

Additional Information

Curriculum Vitae

Sanjeev Prashar

Professor

Indian Institute Of Management,Raipur

About Faculty

Publication

Predicting Online Buying Behaviour – A Comparative Study Using Three Classifying Methods

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2018

Journal Name: International Journal of Business Innovation and Research

Volume: 15 , Number: 1 , Pages: 62 - 78

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Segmenting Young Indian Impulsive Shoppers

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: Journal of International Consumer Marketing

Volume: 29 , Number: 1 , Pages: 35 - 47

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Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study using S-O-R Framework

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: Journal of International Consumer Marketing

Volume: 42 , Number: 1 , Pages: 1 - 18

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Role of Shopping Values and Web Atmospherics in E-satisfaction and Repurchase Intention

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: Journal of Internet Commerce

Volume: 16 , Number: 1 , Pages: 32 - 52

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Typology of Indian e-buyers: Clustering on the Basis of Online Shopping Motives

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: World Review of Science, Technology and Sustainable Development

Volume: 13 , Number: 1 , Pages: 3 - 17

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An Empirical Examination of the Influence of Information and Source Characteristics on Consumers’ Adoption of Online Reviews

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: Pacific Asia Journal of the Association for Information Systems

Volume: 9 , Number: 1 , Pages: 75 - 94

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Online Shoppers’ Satisfaction: The Impact of Shopping Values, Website Factors and Trust

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: International Journal of Strategic Decision Sciences

Volume: 8 , Number: 2 , Pages: 52 - 69

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Forecasting Impulse Buying Behaviour: A Comparative Study of Select Five Statistical Methods

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: International Journal of Business Forecasting and Marketing Intelligence

Volume: 3 , Number: 3 , Pages: 289 - 308

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Impact of Personality Traits and Store Environment on Impulse Buying Behavior

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: Journal of Business and Management

Volume: 23 , Number: 1/2 , Pages: 1 - 24

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Leveraging Neural Networks Technique for Predicting Impulsive Buying: An Empirical Study in India

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: International Journal of Manufacturing Technology and Management

Volume: 31 , Number: 6 , Pages: 494 - 509

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Impact of Personality Traits and Store Environment on Impulse Buying Behavior

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: Journal of Business and Management

Volume: 23 , Number: 1/2 , Pages: 1 - 24

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Segmenting Online Shoppers: A Study of Consumers’ Web Portal Selection Motivations for E-Shopping

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Journal Name: Asian Academy of Management Journal

Volume: 21 , Number: 1 , Pages: 27 - 46

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Moderating Effect of Color on Store Atmospherics Predictors

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Journal Name: The Journal of Industrial Distribution and Business

Volume: 7 , Number: 1 , Pages: 13 - 23

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Predicting Online Buying Behavior among Indian Shoppers using Neural Networks Technique

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Journal Name: International Journal of Business and Information

Volume: 11 , Number: 2 , Pages: 175 - 198

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Hierarchy of Shopping Experience at Indian Malls: A Conceptual Model using Interpretive Structural Modeling

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Journal Name: The Journal of Distribution Science

Volume: 14 , Number: 2 , Pages: 5 - 12

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Hierarchy of Shopping Experience at Indian Malls: A Conceptual Model using Interpretive Structural Modeling

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Journal Name: The Journal of Distribution Science

Volume: 14 , Number: 2 , Pages: 5 - 12

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Predicting Impulsive Buyers: A Comparative Study of Binary Classifiers’ Discriminative Ability

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Journal Name: International Journal of Strategic Decision Sciences

Volume: 7 , Number: 2 , Pages: 39 - 53

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Clustering Shoppers by Mall Experience for Emerging Indian City

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2016

Journal Name: Asian Academy of Management Journal

Volume: 21 , Number: 2 , Pages: 53 - 73

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Antecedents to Online Shopping: Factors Influencing the Selection of Web Portal

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Journal Name: International Journal of E-Business Research

Volume: 11 , Number: 1 , Pages: 35 - 55

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Factors Prompting Impulse Buying Behaviour – A Study among Shoppers in India

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Journal Name: International Journal of Indian Culture and Business Management

Volume: 11 , Number: 2 , Pages: 219 - 244

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Factors Prompting Impulse Buying Behaviour – Shoppers in Dubai

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Journal Name: East Asian Journal of Business Management

Volume: 5 , Number: 3 , Pages: 5 - 15

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Factors Defining Store Atmospherics in Convenience Stores: An Analytical Study of Delhi Malls

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Journal Name: Factors Defining Store Atmospherics in Convenience Stores: An Analytical Study of Delhi Malls

Volume: 2 , Number: 3 , Pages: 5 - 15

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Selecting a Web Portal for Online Shopping: A Conceptual Model using Interpretive Structural Modelling

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Journal Name: East Asian Journal of Business Management

Volume: 5 , Number: 4 , Pages: 37 - 46

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Application of Neural Networks Technique in Predicting Impulse Buying among Shoppers in India

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Journal Name: Decision (Springer)

Volume: 42 , Number: 4 , Pages: 403 - 417

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Comparing Predictive Ability of Classifiers in Forecasting Online Buying Behaviour: An Empirical Study

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Journal Name: International Journal of Strategic Decision Sciences

Volume: 6 , Number: 4 , Pages: 55 - 72

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Impulse Buying Structure in Retailing: An Interpretative Structural Modeling Approach

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2015

Journal Name: Journal of Marketing Analytics

Volume: 3 , Number: 4 , Pages: 215 - 233

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Determinants of Shopping Experience for Malls: Empirical Investigation in an Emerging City of Raipur (India)

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2014

Journal Name: Asia-Pacific Journal of Business

Volume: 5 , Number: 1 , Pages: 13 - 22

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Anatomy of Shopping Experience for Malls in Mumbai: A Confirmatory Factor Analysis Approach

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2014

Journal Name: Journal of Retailing and Consumer Services (Elsevier)

Volume: 21 , Number: 2 , Pages: 220 - 228

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Education

i. Ph.D.(InternationalMarketing / ExportsManagement), University of Kurukshetra, India. 

ii. MBA (Marketing),University of Kurukshetra, India.
 
Attended :
i. Harvard Business School – Attended Global Colloquium on Participant-Centered Learning on Teaching through Case Studies Method at Boston, US (July 2014). 
ii. Leadership Foundation, UK – Attended Leadership and Management Development in Institutes and Universities: Module 1 at New Delhi, India (February 2016) and Module 2 at Birmingham, UK (April 2016). 

Affilation

Area of Research

• Buying Behavior – Impulse Buying, Online Buying, Mall Selection 

• RuralMarketing
• InternationalMarketing / Exports Management 
• Marketing of Services

Professional Membership

Awards & Honours

i. Was awarded Rotary Youth Leadership Award for Rotary International Districts 3050 and 3090 (1997) 

ii. Coordinated Global Human Resource Competency Survey, Ross Business School, University of Michigan, US at ABS Chapter (2006-07)

English हिन्दी