Faculty

Sanjeev Prashar

Designation: Professor

Phone No.:7712474653

Email Id:sprashar@iimraipur.ac.in

Additional Information

Curriculum Vitae

Sanjeev Prashar

Professor

Indian Institute Of Management,Raipur

About Faculty

Publication

Predicting Online Buying Behaviour – A Comparative Study Using Three Classifying Methods

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2018

Journal Name: International Journal of Business Innovation and Research

Volume: 15 , Number: 1 , Pages: 62 - 78

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Segmenting Young Indian Impulsive Shoppers

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: Journal of International Consumer Marketing

Volume: 29 , Number: 1 , Pages: 35 - 47

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Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study using S-O-R Framework

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: Journal of International Consumer Marketing

Volume: 42 , Number: 1 , Pages: 1 - 18

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Role of Shopping Values and Web Atmospherics in E-satisfaction and Repurchase Intention

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: Journal of Internet Commerce

Volume: 16 , Number: 1 , Pages: 32 - 52

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Typology of Indian e-buyers: Clustering on the Basis of Online Shopping Motives

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: World Review of Science, Technology and Sustainable Development

Volume: 13 , Number: 1 , Pages: 3 - 17

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An Empirical Examination of the Influence of Information and Source Characteristics on Consumers’ Adoption of Online Reviews

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: Pacific Asia Journal of the Association for Information Systems

Volume: 9 , Number: 1 , Pages: 75 - 94

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Online Shoppers’ Satisfaction: The Impact of Shopping Values, Website Factors and Trust

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: International Journal of Strategic Decision Sciences

Volume: 8 , Number: 2 , Pages: 52 - 69

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Forecasting Impulse Buying Behaviour: A Comparative Study of Select Five Statistical Methods

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: International Journal of Business Forecasting and Marketing Intelligence

Volume: 3 , Number: 3 , Pages: 289 - 308

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Leveraging Neural Networks Technique for Predicting Impulsive Buying: An Empirical Study in India

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: International Journal of Manufacturing Technology and Management

Volume: 31 , Number: 6 , Pages: 494 - 509

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Impact of Personality Traits and Store Environment on Impulse Buying Behavior

Author(s) Name: Prof. Sanjeev Prashar

Year of Publication: 2017

Journal Name: Journal of Business and Management

Volume: 23 , Number: 1/2 , Pages: 1 - 24

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Education

i. Ph.D.(InternationalMarketing / ExportsManagement), University of Kurukshetra, India. 

ii. MBA (Marketing),University of Kurukshetra, India.
 
Attended :
i. Harvard Business School – Attended Global Colloquium on Participant-Centered Learning on Teaching through Case Studies Method at Boston, US (July 2014). 
ii. Leadership Foundation, UK – Attended Leadership and Management Development in Institutes and Universities: Module 1 at New Delhi, India (February 2016) and Module 2 at Birmingham, UK (April 2016). 

Affilation

Area of Research

• Buying Behavior – Impulse Buying, Online Buying, Mall Selection 

• RuralMarketing
• InternationalMarketing / Exports Management 
• Marketing of Services

Professional Membership

Awards & Honours

i. Was awarded Rotary Youth Leadership Award for Rotary International Districts 3050 and 3090 (1997) 

ii. Coordinated Global Human Resource Competency Survey, Ross Business School, University of Michigan, US at ABS Chapter (2006-07)