Jagrook Dawra

Designation: Associate Professor

Phone No.:7712474622

Email Id:jdawra@iimraipur.ac.in

Additional Information

Curriculum Vitae

Jagrook Dawra

Associate Professor

Indian Institute Of Management,Raipur

About Faculty



Author(s) Name:

Year of Publication: 2017

Publishers Name:


Capturing Heterogeneity in Preference for a Real Estate Offering Using a Hierarchical Bayesian Regression Model

Author(s) Name: Katyal, K., & Dawra, J.

Year of Publication: 2016

Journal Name: Journal of Real Estate Research

Volume: 38 , Number: 2 , Pages: 291 - 319


GACL: Balancing employee satisfaction and productivity

Author(s) Name: Katyal K, Dawra J

Year of Publication: 2016

Publishers Name: Richard Ivey


“Can you do something about the price?”–Exploring the Indian deal and bargaining-prone customer.

Author(s) Name: Dawra, J., Katyal, K., & Gupta, V.

Year of Publication: 2015

Journal Name: Journal of Consumer Marketing

Volume: 32 , Number: 5 , Pages: 356 - 366


Discerning Product Benefits Through Virtual Thematic Analysis

Author(s) Name: J.Dawra and Abhilash Ponnam

Year of Publication: 2013

Journal Name: Journal of Product and Brand Management

Volume: 22 , Number: 30 , Pages: 30 - 39


Perturbation Model for a Product of Joint Consumption

Author(s) Name: J.Dawra

Year of Publication: 2012

Journal Name: Journal of Targeting, Measurement & Analysis for Marketing

Volume: 20 , Number: 3 , Pages: 145 - 157


Evaluating Aaker's sources of brand equity and the mediating role of brand Image

Author(s) Name: jointly with Manpreet Singh Gill

Year of Publication: 2010

Journal Name: Journal of Targeting, Measurement & Analysis for Marketing

Volume: 18 , Number: 3/4 , Pages: 189 - 198


Fostering a motivational perspective of customer-based brand equity.

Author(s) Name: J.Dawra, Abhilash Ponnam, IBS Hyderabad; Makam Balaji, Taylor's Business School, Taylor's University, Malaysia

Year of Publication:

Journal Name: The Marketing Review Journal

Volume: , Number: , Pages: 0 - 0



i. Post-Doctoral Fellow, Indian School of Business 

ii. Ph.D. (Marketing), ICFAI University 
iii. Visiting Scholar, Syracuse University, New York 
iv. Masters in Management Studies (Marketing), Malviya Regional Engineering College, Jaipur 
v. B-Tech (Civil), Regional Engineering College, Kurukshetra


i. IIM – Raipur

ii. Goa Institute of Management (June 2012 to June 2014) 
iii. NMIMS Hyderabad (Nov. 2011 to March 2012) 
iv. IBS, Hyderabad (2002 to Nov. 2011) 
v. Visiting Professor at BITS, Ras-Al-Khaima

Area of Research

? Pricing (Price promotions, price fairness, haggling) 

? Brand management (brand equity) 
? Joint decision making (buying behaviour in a family) 
? Real estate. 

Professional Membership

? American Marketing Association

Awards & Honours

English हिन्दी