Faculty

Jagrook Dawra

Designation: Associate Professor

Phone No.:7712474622

Email Id:jdawra@iimraipur.ac.in

Additional Information

Curriculum Vitae

Jagrook Dawra

Associate Professor

Indian Institute Of Management,Raipur

About Faculty

Publication

Discerning Product Benefits Through Virtual Thematic Analysis

Author(s) Name: J.Dawra and Abhilash Ponnam

Year of Publication: 2013

Journal Name: Journal of Product and Brand Management

Volume: 22 , Number: 30 , Pages: 30 - 39

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Perturbation Model for a Product of Joint Consumption

Author(s) Name: J.Dawra

Year of Publication: 2012

Journal Name: Journal of Targeting, Measurement & Analysis for Marketing

Volume: 20 , Number: 3 , Pages: 145 - 157

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Evaluating Aaker's sources of brand equity and the mediating role of brand Image

Author(s) Name: jointly with Manpreet Singh Gill

Year of Publication: 2010

Journal Name: Journal of Targeting, Measurement & Analysis for Marketing

Volume: 18 , Number: 3/4 , Pages: 189 - 198

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Use of Coercive Strategies by Spouses while making a Purchase Decision and its relation with Product Involvement

Author(s) Name: J.Dawra and Kanupriya Katyal

Year of Publication: 2008

Journal Name: ICFAI Journal of Marketing Management

Volume: , Number: , Pages: 0 - 0

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Brand Celebrity Conformance

Author(s) Name: J.Dawra and Kanupriya Katyal

Year of Publication: 2006

Journal Name: ICFAI Journal for brand management

Volume: , Number: , Pages: 0 - 0

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Developing Consumer-based Brand Equity Model using a Motivational Perspective

Author(s) Name: J.Dawra, Abhilash Ponnam, IBS Hyderabad; Makam Balaji, Taylor's Business School, Taylor's University, Malaysia

Year of Publication:

Journal Name: The Marketing Review Journal

Volume: , Number: , Pages: 0 - 0

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Self-Explicated Conjoint for Heterogeneous Products: The Rs.1 lakh car

Author(s) Name: J.Dawra and Kanupriya Katyal

Year of Publication:

Journal Name: ASCI Journal of Management

Volume: 35 , Number: , Pages: 1 - 2

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Item and Test Analysis – Determination of Test Quality

Author(s) Name: J.Dawra and Kanupriya Katyal

Year of Publication:

Journal Name: National Testing Services, MHRD, Govt. of India.

Volume: , Number: , Pages: 0 - 0

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PAHADI Mountain Boots Ltd.

Author(s) Name: J.Dawra and Kanupriya Katyal

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Potential of Satellite Television In India

Author(s) Name: J.Dawra

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Positioning of Toothpastes in India

Author(s) Name: J.Dawra

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Volume: , Number: , Pages: 0 - 0

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Positioning of Vegetable cooking oils in India

Author(s) Name: J.Dawra

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The Popularity of Personal Computers in India

Author(s) Name: jointly with Kanupriya Katya

Year of Publication:

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Education

i. Post-Doctoral Fellow, Indian School of Business 

ii. Ph.D. (Marketing), ICFAI University 
iii. Visiting Scholar, Syracuse University, New York 
iv. Masters in Management Studies (Marketing), Malviya Regional Engineering College, Jaipur 
v. B-Tech (Civil), Regional Engineering College, Kurukshetra

Affilation

i. IIM – Raipur (to join in June) 

ii. Goa Institute of Management (June 2012 to present) 
iii. NMIMS Hyderabad (Nov. 2011 to March 2012) 
iv. IBS, Hyderabad (2002 to Nov. 2011) 
v. Visiting Professor at BITS, Ras-Al-Khaima

Area of Research

? Pricing (Price promotions, price fairness, haggling) 

? Brand management (brand equity) 
? Joint decision making (buying behaviour in a family) 
? Real estate. 

Professional Membership

? American Marketing Association

Awards & Honours