Faculty

Jagrook Dawra

Associate Professor
jdawra@iimraipur.ac.in
7712474622

Additional Information


Jagrook Dawra

Associate Professor

About Faculty

Area of Research
i. Pricing (Price promotions, price fairness, haggling) 
ii. Brand management (brand equity) 
iii. Joint decision making (buying behaviour in a family) 
iv. Real estate. 
Education
i. Post-Doctoral Fellow, Indian School of Business 
ii. Ph.D. (Marketing), ICFAI University 
iii. Visiting Scholar, Syracuse University, New York 
iv. Masters in Management Studies (Marketing), Malviya Regional Engineering College, Jaipur 
v. B-Tech (Civil), Regional Engineering College, Kurukshetra
Affiliation
i. IIM – Raipur
ii. Goa Institute of Management (June 2012 to June 2014) 
iii. NMIMS Hyderabad (Nov. 2011 to March 2012) 
iv. IBS, Hyderabad (2002 to Nov. 2011) 
v. Visiting Professor at BITS, Ras-Al-Khaima
Awards & Recognitions

Research

Journal Publications

>> Katyal, K., & Dawra, J. (2016). Capturing Heterogeneity in Preference for a Real Estate Offering Using a Hierarchical Bayesian Regression Model. Journal of Real Estate Research, 38 (2), 291 - 319

>> Dawra, J., Katyal, K., & Gupta, V. (2015). “Can you do something about the price?”–Exploring the Indian deal and bargaining-prone customer.. Journal of Consumer Marketing, 32 (5), 356 - 366

>> J.Dawra and Abhilash Ponnam (2013). Discerning Product Benefits Through Virtual Thematic Analysis. Journal of Product and Brand Management, 22 (30), 30 - 39

>> J.Dawra (2012). Perturbation Model for a Product of Joint Consumption. Journal of Targeting, Measurement & Analysis for Marketing, 20 (3), 145 - 157

>> jointly with Manpreet Singh Gill (2010). Evaluating Aaker's sources of brand equity and the mediating role of brand Image. Journal of Targeting, Measurement & Analysis for Marketing, 18 (3/4), 189 - 198

>> J.Dawra, Abhilash Ponnam, IBS Hyderabad; Makam Balaji, Taylor's Business School, Taylor's University, Malaysia . Fostering a motivational perspective of customer-based brand equity.. The Marketing Review Journal

Cases

>> (2017). MARUTI SUZUKI INDIA LIMITED: LEVERAGING THE CHANGED ECONOMY.

>> Katyal K, Dawra J (2016). GACL: Balancing employee satisfaction and productivity. Richard Ivey

Memberships
? American Marketing Association
Training and Consultancy
English हिन्दी