Faculty

Vinita Sahay

Designation: Professor

Phone No.:

Email Id:vsahay@iimraipur.ac.in

Vinita Sahay

Professor

Indian Institute Of Management,Raipur

About Faculty

Publication

Social Media For Business

Author(s) Name: Vinita Sahay and S. Parashar

Year of Publication: 2016

Publishers Name: Excel Publication

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Indian Management Cases

Author(s) Name: Vinita Sahay and P R S Sarma

Year of Publication: 2016

Publishers Name: ET Cases Publications

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Conceptualization of Customer Engagement

Author(s) Name: Parteeksha Parihar, Vinita Sahay and J. Dawra

Year of Publication: 2016

Conference Name: The 3rd Pan IIM World Management Conference ( WMCO )

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Factors affecting selection of online buying website: an Analytical Study among the Indian Youth

Author(s) Name: Vinita Sahay, Sanjeev Prashar and D. Panda

Year of Publication: 2015

Journal Name: International Journal of Intercultural Information Management

Volume: 4 , Number: 4 , Pages: 228 - 237

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Corporate Social Responsibility: An analysis on the 'Swachh Bharat Abhiyan

Author(s) Name: Vinita Sahay, Rashmi Aggarwal, and Rajinder Kaur

Year of Publication: 2015

Journal Name: International Conference on Corporate Social Responsibility

Volume: , Number: , Pages: 0 - 0

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CSR in Indian Retail Industry

Author(s) Name: Vinita Sahay and Amit Mookherjee

Year of Publication: 2015

Conference Name: GSCSR2015: International Conference on Corporate Social Responsibility

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Impulsive buying structure in retailing: An interpretive structural modeling approach

Author(s) Name: Sanjeev Prashar, Chandan Prasad, Sai Vijay Tata and Vinita Sahay

Year of Publication: 2015

Journal Name: Journal of Marketing Analytics

Volume: 3 , Number: 4 , Pages: 215 - 233

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Sage , benefits and barriers of human resource information systems in Universities

Author(s) Name: Bamel Nisha, Bamel Umesh Kumar, Thite Mohan, Sahay Vinita

Year of Publication: 2014

Conference Name: VINE: The Journal of Information and Knowledge Management Systems , Emerald Publishing

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Analyzing Impulse Buying Behaviour among Shoppers: An Interpretive Structural Modelling Approach

Author(s) Name: Sahay, Vinita; Prashar Sanjeev; Parsad Chandan and Vijay T. Sai

Year of Publication: 2014

Journal Name: Oxford Retail Futures Conference: Innovation in Retail and Distribution

Volume: , Number: , Pages: 0 - 0

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Trust Building in Supply Chain Partners Relationship – An Integrated Conceptual Model

Author(s) Name:

Year of Publication: 2012

Conference Name:

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Supply Chain Partner's Perceptions of Trust and Risk: The perspectives of UAE Printing and Packaging Industry

Author(s) Name: Laeequddin, Mohd.; Sahay B.S.; Waheed K.A.; and Sahay Vinita

Year of Publication: 2011

Journal Name: International Journal of Information System and Supply Chain Management of IGI Global publishing

Volume: 4 , Number: 1 , Pages: 60 - 76

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Factors Affecting the Adoption of Sales Force Automation by Field force in India

Author(s) Name: Sahay, Vinita; Chopra, Himanshu; Singh, Gurpreet; Batra, Aarti

Year of Publication: 2011

Conference Name: International Conference FOBE

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Management of Indian shopping malls: Impact of the pattern of financing

Author(s) Name: Singh, Harvinder; Bose, Swapan Kumar; and Sahay, Vinita

Year of Publication: 2010

Journal Name: Journal of Retail & Leisure Property

Volume: 9 , Number: 1 , Pages: 55 - 64

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Factors affecting selection of online buying website: an analytical study among the Indian youth

Author(s) Name: Sahay, Vinita; Prashar, Sanjeev and Panda Dushyant

Year of Publication:

Journal Name: International Journal of Intercultural Information Management, IJIIM

Volume: 4 , Number: 4 , Pages: 0 - 0

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Business School Students: Behaviour & Usage of Social Media

Author(s) Name: Sahay, Vinita and T. Sai Vijay

Year of Publication:

Conference Name: ICSM 2014: International Conference on Social Media

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Education

i) Ph.D. (Customer Value) CSJM University, Kanpur 

ii) M.A. (Economics) First Class First (Gold Medalist) CSJM University, Kanpur 
iii) PGDBA (Marketing) First Class 

Affilation

1. Professor of Marketing, Indian Institute of Management Raipur (April 2012 onwards). 

2. Professor of Marketing, Institute of Management Technology Ghaziabad, India (Feb. 2007 to March 2012). 
3. Visiting Professor at Aarhus University, Denmark.

Area of Research

1. Marketing of Services. 

2. Marketing Management. 
3. Retail Management. 
4. Retail Supply Chain Management. 
5. Customer Value & Customer Satisfaction. 
6. Customer Relationship Management. 
7. Trust & Relationship in Supply Chain.

Professional Membership

American Marketing Association.

Awards & Honours

 Received Business School Affaire & Dewang Mehta B-School Award for Best Teacher in Marketing Management for the year 2011

 Won the ‘Gold Medal’ for being Topper in M.A (Economics) in the University. 
 Received “Best Paper Award” 2006 for the paper titled ”Experiential Marketing: A New Age Differentiator” a paper presented at the National Conference organized on 17-18 March at India Habitat Centre, New Delhi. 
 Attended ‘Global Colloquium on Participant-Centered Learning – GloColl’ Part-I from 20th to 26th ’ July, 2014 at Boston and Part-II from 9 th to 12th February 2015 at Shanghai, organised by Harvard Business School. 
 Attended Case Writing Workshop between Jan/February 2009, conducted by Indian School of Business, Hyderabad, ISB Case Development Center and Richard Ivey School of Business, University of Western Ontario (Ivey), Canada