Faculty Details
Indirah Indibara
Designation
Asst. Professor
Fellow (XLRI Jamshedpur), PGDM (IIM Kozhikode), B. Tech (CET Bhubaneswar)
Marketing
Contact Information
iindibara@iimraipur.ac.in
i. Consumer Behaviour
ii. Consumer Culture Theory
iii. Anti-Consumption Behaviour
iv. Consumer Cynicism
v. Bourdieu’s Habitus Theory
ii. Assistant Professor , XIM University, Bhubaneswar
iii. Assistant Professor, NIT Rourkela
iv. Assistant Professor, KIIT School of Management
v. Area Sales Manager – MT, Kellogg India Pvt. Ltd.
ii. Reviewer – Marketing Intelligence & Planning (ABDC A), Global Business Review (ABDC C), FIIB Business Review Journal (ABDC C), Asian Journal of Management Cases (SAGE), Journal of Case Research, AMA Academic Conferences
iii. University Gold Medal (BPUT)
iv. IIMK Merit Scholarship
v. CET Merit Scholarship
vi. Reserve Bank of India Merit Scholarship
Journal Publications
>> Indirah Indibara, Deepa Halder, Sanjeev Varshney(2023). Consumer Cynicism: Interdisciplinary Hybrid Review and Research Agenda. [International Journal of Consumer Studies, ABDC A], Early View, 1 - 23
>> Indirah Indibara, Sanjeev Varshney, Munish Thakur(2023). Consumer Cynicism: When Consumption Fails as Cultural Tool for Distinction. [Advances in Consumer Research, ABDC B], 51 (Upcoming),
>> Indirah Indibara, Sanjeev Varshney(2022). Consumer Cynicism Through The Lens Of Bourdieu. [Advances in Consumer Research, ABDC B], ,
>> Indirah Indibara, Sanjeev Varshney(2021). Cynical consumer: how social cynicism impacts consumer attitude. [Journal of Consumer Marketing, ABDC A], ,
>> Indirah Indibara(2017). Impact of Ad-Skepticism on Consumer Cynicism. [Parikalpana KIIT Journal of Management (UGC Care)], ,
>> Indirah Indibara(2014). Sino-Indian Relations: A Game Theory Perspective. [Parikalpana KIIT Journal of Management (UGC Care)], ,
Conference Papers
>> Parthasarathi Das and Indirah Indibara(2024). Consuming Conspicuous Fashion. INDAM 2024
>> Indirah Indibara, Parthasarathi Das(2023). Beautiful One Day, Perfect The Next: From Destination Advocacy to Attachment. INDAM 2023
>> Indirah Indibara, Sanjeev Varshney(2019). Consumer Cynicism – How is it generated?. ANZMAC
Cases
>> Indirah Indibara and Arunima Shah(2024). Kumarpura TIPS: Bringing Kumarpura Together. CHIRP (The Case House of IIM Raipur).
>> Parthasarathi Das, Tapas Ranjan Moharana, Indirah Indibara(2020). ICICI Prudential: challenges in reaching the last mile. Emerald Emerging Markets Case Studies.
Chapter in Book
>> Indirah Indibara, Jyoti Rekha Roy Pradhan(2022). Strive, Struggle and Success. Incredible Stories: Changemakers of Bharat.
(ii) Member of Internal Quality Assurance Cell, Odisha University of Technology and Research
(iii) Member of Association for Consumer Research
2. Executive Certificate Programme for Strategic Chief Marketing Officers at IIM Raipur, Programme Director and Resource Person
3. NTPC Executive Development Programme at IIIT Naya Raipur, Resource Person
4. IOCL Management Development Programme at IIM Kozhikode, Resource Person
5. Academic Leadership Program for the National Institute of Electronics and Information Technology (NIELIT) at IIM Raipur, Resource Person
6. Leadership Development Program for Early Career Officers (Hansa) of IOCL at IIM Raipur, Resource Person
7. General Management Program and Senior Management Program at IIM Raipur, Resource Person