Faculty & Research

Journal Publications

Shukla, V., Prashar, S. and Ramkumar, M. (2025) ‘Investigating the potential of blockchain technology in Enabling Circular Economy Practices in Industry 5.0: An electronics industry case study’, Benchmarking: An International Journal [Preprint]. doi:10.1108/bij-06-2024-0482.

Faculty: Sanjeev Prashar

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Publication In:

Parashar, A. and Prashar, S. (2024) ‘When Advertising Became a Misstep for Bombay Shaving Company’, CHIRP CASE HOUSE OF IIM RAIPUR.

Faculty: Sanjeev Prashar

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Publication In:

Arora, N., Rahman, A. A., Rana, M., Prashar, S., & Palacios-Marques, D. (2025). Personalized Advertising on Social Media: Is it Building Desired Customer Attitude? FIIB Business Review, 0(0). https://doi.org/10.1177/23197145241313317

Faculty: Sanjeev Prashar

Author's:

Publication In: [FIIB Business Review],

Prashar, S., Neelu and Parashar, A. (2025) ‘Coca-Cola: Why Your Ad is Misleading?’, CHIRP CASE HOUSE OF IIM RAIPUR.

Faculty: Sanjeev Prashar

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