Journal Publications
A Journey of Cause Related Marketing from 1988 to 2016
Faculty: J Daniel Inbaraj
Author's: Thamaraiselvan Natarajan , Senthil Arasu Balasubramaniam , Daniel Inbaraj Jublee.
Publication In: [International Journal of Business and Management],
Marketing Analytics: Tools and Techniques
Faculty: J Daniel Inbaraj
Author's: Mansurali A, Manikandan Rajagopal, J Daniel Inbaraj.
Publication In:
Omnichannel Marketing: A systematic review and research agenda
Faculty: J Daniel Inbaraj
Author's: Mansurali Anifa, Gladys Stephen, Dharun Kasilingam, Daniel Inbaraj Jublee.
Publication In: [International Review of Retail, Distribution and Consumer Research ABDC-B],
Adoption Intention in Metaverse Tourism Platforms – An Empirical Investigation Based on Commitment -Trust and Social Presence Perspective.
Faculty: J Daniel Inbaraj
Author's: Aparnita Saha, Daniel Inbaraj Jublee, M Ramkumar.
Publication In: [Communications of the Association for Information Systems ABDC-A],
Faculty in News
Faculty: Sandeep S
I am currently looking out for research interns wh... Read More
Faculty: Mohit Goswami
Prof. Mohit Goswami from Operations Management are... Read More
Faculty: Mohit Goswami
Project title: Assessing the User Satisfaction of ... Read More
Faculty: Sumeet Gupta
Prof. Sumeet Gupta has been awarded 'Best Paper Aw... Read More
Blog
By: Manojit Chattopadhyay
IIM Raipur successfully organized the second editi... Read More