About Library
Library acts as the main learning resource centre of the institute. It has been providing up to date and nascent information resources and services both in hard and soft forms to the academic and administrative communities since 2010. It has thus become an indispensable learning resource …
Remote Access
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IIM Raipur in Media
Faculty & Research
- Shukla, V., Prashar, S. and Ramkumar, M. (2025) ‘Investigating the potential of blockchain technology in Enabling Circular Economy Practices in Industry 5.0: An electronics industry case study’, Benchmarking: An International Journal [Preprint]. doi:10.1108/bij-06-2024-0482.
- Parashar, A. and Prashar, S. (2024) ‘When Advertising Became a Misstep for Bombay Shaving Company’, CHIRP CASE HOUSE OF IIM RAIPUR.
- Arora, N., Rahman, A. A., Rana, M., Prashar, S., & Palacios-Marques, D. (2025). Personalized Advertising on Social Media: Is it Building Desired Customer Attitude? FIIB Business Review, 0(0). https://doi.org/10.1177/23197145241313317
- Prashar, S., Neelu and Parashar, A. (2025) ‘Coca-Cola: Why Your Ad is Misleading?’, CHIRP CASE HOUSE OF IIM RAIPUR.
- Gupta, S., Singh, A. and Prashar, S. (2024) ‘Repurchase intention in mobile augmented reality apps: Insights through the lenses of theory of interactive media effects’, International Journal of Human–Computer Interaction, pp. 1–16. doi:10.1080/10447318.2024.2426917.
- Goswami, M., Kumar, A. and Prashar, S. (2024) ‘Role of life and usage characteristics, technical attributes and crowdsourced product reviews in smartphone exchange prices’, The TQM Journal [Preprint]. doi:10.1108/tqm-05-2024-0186.
- Sai Vijay, T., Prashar, S. and Singh, S. (2024a) ‘Understanding e-retailer characteristics and post-purchase behaviour: Moderating role of Confirmation’, International Journal of Retail & Distribution Management, 53(3), pp. 260–277. doi:10.1108/ijrdm-03-2024-0106.
- #Boycott Laal Singh Chaddha: Failure to Leverage Twitter, Contemporary Trends in Marketing; Problems, processes, and prospects, PP-135-145. Springer Nature Switzerland (2023)
- REDEFINING AI ADOPTION AND TECHNOLOGY THEORIES IN EMERGING MARKETS: HOW CAN AI ADOPTION OVERCOMING INSTITUTIONAL AND STRATEGIC VOIDS?
- FORCED CORPORATE SOCIAL RESPONSIBILITY AND INCENTIVE TO MANAGE EARNINGS: EVIDENCE FROM A QUASI-NATURAL EXPERIMENT
E-Resources
E-Journal
E-Books
E-Books
Library @ Glance
- Books: 13029+
- E-Books : 2500+
- CDs/DVDs: 250
- Thesis: 56+
- E-Thesis & Dissertation: 14,00,000+
- Magazines : 30
- E-Journals : 20000+
- Newspapers: 17
- E-Newspapers & Magazines: 2300+