Journal Publications

>> Dawra, J., & Katyal, K. (2022). Decoding price promotions: a moderated mediation model of fairness, trust, and deal proneness. Journal of Revenue Pricing Management (DOI: https://doi.org/10.1057/s41272-022-00373-y),

>> Padamwar, P. K., Dawra, J., & Kalakbandi, V. K. (2021). The impact of range extension on the attraction effect. Journal of Business Research, 126, 565 - 577

>> Parihar, P., & Dawra, J. (2020). The role of customer engagement in travel services. Journal of Product & Brand Management, 29 (7), 899 - 911

>> Parihar, P., Dawra, J., & Sahay, V. (2019). The role of customer engagement in the involvement-loyalty link. Marketing Intelligence & Planning, 37 (1), 66 - 79

>> Soni N., & Dawra J. (2019). Judgments of acquisition value and transaction value: a consumer decision making styles perspective. Journal of Indian Business Research, 12 (3), 389 - 410

>> Padamwar P.K., Dawra J., Kalakabandi V. K. (2018). Range effect on extremeness aversion. Decision, 45 (4), 345 - 355

>> Katyal, K., & Dawra, J. (2016). Capturing Heterogeneity in Preference for a Real Estate Offering Using a Hierarchical Bayesian Regression Model. Journal of Real Estate Research, 38 (2), 291 - 319

>> Dawra, J., Katyal, K., & Gupta, V. (2015). “Can you do something about the price?”–Exploring the Indian deal and bargaining-prone customer.. Journal of Consumer Marketing, 32 (5), 356 - 366

>> J.Dawra and Abhilash Ponnam (2013). Discerning Product Benefits Through Virtual Thematic Analysis. Journal of Product and Brand Management, 22 (30), 30 - 39

>> J.Dawra (2012). Perturbation Model for a Product of Joint Consumption. Journal of Targeting, Measurement & Analysis for Marketing, 20 (3), 145 - 157

>> jointly with Manpreet Singh Gill (2010). Evaluating Aaker's sources of brand equity and the mediating role of brand Image. Journal of Targeting, Measurement & Analysis for Marketing, 18 (3/4), 189 - 198

>> J.Dawra, Abhilash Ponnam, IBS Hyderabad; Makam Balaji, Taylor's Business School, Taylor's University, Malaysia . Fostering a motivational perspective of customer-based brand equity.. The Marketing Review Journal

Cases

>> (2017). MARUTI SUZUKI INDIA LIMITED: LEVERAGING THE CHANGED ECONOMY.

>> Katyal K, Dawra J (2016). GACL: Balancing employee satisfaction and productivity. Richard Ivey