Arunima Shah

Asst. Professor

Additional Information

Arunima Shah

Asst. Professor
Ph.D (IIM Lucknow), MBA (University of Calcutta)
About Faculty

Dr. Arunima Shah is an Assistant Professor in the Marketing Management department at the Indian Institute of Management Raipur.

Her research interest areas include consumer interaction with information and communication technology (ICT). (For e.g., e-commerce, m-commerce), media choice behavior, and multi channel retail.

She has a PhD degree in Marketing Management from Indian Institute of Management Lucknow, Masters in Business Management from University of Calcutta, and Bachelors in Business Administration from J. D. Birla Institute of Management (Jadavpur University), Kolkata.

Area of Research
Consumer interaction with technology (e-commerce, m-commerce), Multi-channel retail

Ph.D (IIM Lucknow), MBA (University of Calcutta)

i. Assistant Professor, Indian Institute of Management Raipur (Since December 2019)

ii. Marketing Manager (Digital Media Head), Akash Gautam Training Solutions, Chandigarh (July 2013-May 2014)

Awards & Recognitions
2013: UGC Junior Research Fellowship Award (JRF)

Journal Publications

>> Kumar, S., & Shah, A. (2021). Revisiting food delivery apps during COVID-19 pandemic? Investigating the role of emotions. Journal of Retailing and Consumer Services (https://doi.org/10.1016/j.jretconser.2021.102595),

>> Maity, M., Bagchi, K., Shah, A., & Misra, A. (2019). Explaining normative behavior in information technology use. Information Technology & People, 32 (1), 94 - 117

Conference Papers

>> Shah, A., & Maity, M. (2018). Impact of media characteristics on media choice satisfaction in the context of information search behaviour. European Marketing Academy Conference, University of Strathclyde, Glasgow, UK (Accepted)

>> Misra, A, Maity, M., & Shah, A. (2018). Role of Moral Obligation on Green IT/ IS usage Intent in Consumers in India. AMS Annual Conference, New Orleans, USA

>> Shah, A., Mishra, A., & Maity (2018). Drivers of Webrooming and Showrooming: Channel Switching Behavior in Consumers. Winter American Marketing Association Conference, New Orleans, USA, Feb’ 2018

>> Shah, A., Misra, A., & Maity, M. (2018). Multichannel Retail Issues: Webrooming, Showrooming and the problem of Channel Switching. 12th ISDSI Conference, SP Jain, Mumbai (Accepted)

>> Shah, A., Mishra, A. & Maity, M. (2017). Consumer Shopping Motivations as the Determinants of Webrooming & Showrooming Behaviour. NASMEI Summer Marketing Conference, IIM Indore, India

>> Maity, M., Bagchi, K., Shah, A., & Mishra, A. (2017). Factors affecting Digital Piracy and Green IT: Testing the Norm Activation Model and the UTAUT. Annual Conference of Emerging Markets, Center for Marketing in Emerging Economies, Noida, India

Training and Consultancy

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