Profile

Faculty Details

Archana Parashar

Designation

Associate Professor

Ph.D and M.Phil (Devi Ahilya University MP), MA (Rani Durgavati Vishwavidyalaya, MP)

Humanities & Liberal Arts

Contact Information

archana@iimraipur.ac.in

Dr. Archana Parashar is working as an Associate Professor at IIM Raipur since 2014. She is a gold medalist in M.A (English Literature), M. Phil topper and completed her Ph. D on American fiction. Prior to this she was associated with SGSITS, Indore. She has 14 yrs. experience of teaching & corporate training. She has been a visiting faculty at IIM Calcutta, IIM Lucknow, IIM Kozhikode, IIM Shillong & IIM Nagpur. Her research areas include Business Communication, Written Analysis & Communication, ELT, Postcolonial writings & Ecocritical narratives. She has contributed in journals of international repute such as Springer, Sage, Emerald etc. She has taught communication courses: Business Communication, Managerial communication, WAC, Academic & Professional Writing, Communication for Business Leadership, Communication for Management Teachers, Spoken Business Communication. As a resource person she has delivered sessions at MECON Bhilai, FSNL Bhilai, NTPC Khargone, Balco Vedanta, IITDM Jabalpur, CET Bhubneshwar, Chhatisgarh Prashashan Academy and several TEQIP sessions organized by IIM Raipur.

Business Communication, Interpersonal Skills, Written Executive Communication, Managerial Communication, ELT

i. Associate Professor in Communication from June 2019 at IIM Raipur
ii. Assistant Professor in Communications from April- June 2019 at IIM Raipur
iii. Visiting faculty at IIM Calcutta, IIM Lucknow (Noida campus) and IIM Nagpur
iv. Assistant Professor at Shri GovindramSeksaria Institute of Technology and Science, Indore January 2008 - March 2014
v. Assistant Professor at Lakshmi Narayan College of Technology, Indore - February 2006 - August 2007
vi. Visiting Faculty at IIPS (DAVV), IET (DAVV) ICFAI, Indore from July – December 2005

i. Awarded gold medal from the Governor of M.P. for securing first rank in university in M.A English Literature, RDVV, Jabalpur (M.P)
ii. Visited Harvard Business School, Boston to attend Global Colloquium on participant- centered Learning from July 25-30, 2016
iii. Revised the syllabus of MMS at IIPS, DAVV, Indore
iv. Invited as a subject expert in Engineering English for conducting the faculty interview at (a) Sanghvi Institute Technology and Science, Indore IPS Engineering College, Indore (b) Vivekanand Institute of Technology and Science, Indore

Journal Publications

>> Archana Parashar,Meeta Baid, Mrunal Chavda(2023). Creating Awareness for Sustainable Goals: Reading Ruskin Bond’s Short Stories Through Bioregionalism Lenses. [IIMKozhikode Society & Management Review], ,

>> Parashar, A., & Kumar, M.(2020). The Marginalized and Stigmatized Identity of Dalits in India With Special Reference to Maharashtra and Tamil Dalit Autobiographies. [International Journal of Development and Conflict], 10(2), 265 - 283

>> Kumar, M., Parsad, C., Bamel, U. K., Prashar, S., & Parashar, A.(2019). Influence of pre-crisis reputation and COO on diminishing a product-harm crisis. [International Journal of Organizational Analysis], 28(4), 857 - 872

>> Parashar, A., & Kumar, M.(2019). Communicating the Quest for Sustainability: Ecofeminist Perspectives in Sarah Orne Jewett’s ‘A White Heron’. [Journal of Human Values], 25(2), 101 - 112

>> Parashar, A., Kumar, M., & Saluja, V.(2019). Discovering India Through Imagery in Postcolonial Travel Writings. [Tourism Culture & Communication], 19(2), 103 - 110

>> Kumar, M., Kalakbandi, V., Prashar, S., Neelu., & Parashar, A.(2017). Overcoming the effect of low self esteem on public speaking anxiety with mindfulness based interventions. [Decision], ,

>> Parashar, A., Kumar, M., & Saluja, V.(2017). An Essay on the Touristic Representation of India presented in the three postcolonial travelogues. [Tourism Review International], 21(4), 407 - 415

>> Parashar, A.(2015). Difference between perception and reality: Fantasy as a Technique in the fiction of Anita Desai. [Gen Dang Alam: Journal of Arts], 5,

>> Parashar, A.(2013). Overtones of Paralysis in James Joyce’s ‘Araby’. [The Atlantic Review Quarterly], 11,

>> Parashar, A.(2013). Transfiguring the past and Hyphenated Identities in the works of Meena Alexander. [Symbiosis- A journal of Anglo-American Literary Relations, Univ.of Glasgow, UK.], ,

>> Parashar, A.(2013). Working students towards life. [IATEFL's Voices( International Association for teaching English as a foreign language), Univ.of Kent, UK.], ,

>> Archana Parashar(2012). A harmonious blend of tradition and modernity in Rama Mehta’s ‘Inside the Haveli ‘. [ASEBL( Association for the study of ethical behavior in Literature)], 8(1),

>> Parashar, A.(2012). Linguistic Choices in Sarah Orne Jewett’s “A White Heron”. [Remarkings], 11(2),

>> Parashar, A.(2012). Understanding Alien Feminine Psyche in Malgonkar’s The Devil’s Wind and Kamala Markandaya’s The Coffer Dams.. [The International Journal of Culture, Literature & Criticism, NIT Allahabad], 2(5),

>> Parashar, A.(2008). Overtones of Paralysis in James Joyce’s ‘Clay’. [Research Link], 7(9),

>> Parashar, A.(2007). Negotiation in soft skills. [Management Research Journal, LNCT-MER], 1,

>> Parashar, A.. Jewett’s world of nature in ‘A White Heron’. [An International Journal of Culture, Literature and Criticism], 3,

Cases

>> Sanjeev Prashar, Archana Parashar, Neelu(2025). Coca- Cola: Why Your Ad is Misleading?. CHIRP, Case House of IIM Raipur.

>> Archana Parashar, Sanjeev Prashar(2024). ’When advertising became a misstep for Bombay Shaving Company. CHIRP, Case House of IIM Raipur.

>> Archana Parashar, Sanjeev Prashar, Mukesh Kumar(2024). Kumar Hey MakeMyTrip! This Isn’t In Cricketing Spirit. CHIRP, Case House of IIM Raipur.

>> Sanjeev Prashar, Archana Parashar(2024). Dear Messi: We are Sorry: BYJU’s,. CHIRP, Case House of IIM Raipur.

>> Sanjeev Prashar, Archana Parashar(2024). Nothing is good in Better.com’. Sage Business Cases.

>> Sanjeev Parashar, Archana Parashar(2023). Bud lash for Budlight- The campaign that went wrong’’. CHIRP, Case House of IIM Raipur.

>> Sanjeev Prashar, Archana Parashar(2023). And We Apologize: ULTA BEAUTY. CHIRP, Case House of IIM Raipur.

>> Kumar, M., Parashar, A., & Prashar, S.(2016). To Disclose or not to Disclose. The European Case Center.

>> Kumar, M., Parashar, A., & Prashar, S.(2016). When the tone of an Email went wrong!. Ivey Publishing.

>> Parashar, A.(2016). Why I didn’t get selected!. The European Case Center.

Chapter in Book

>> Archana Parashar(2025). “ Corporate Etiquettes& Cross -Cultural Exposure: A Challenge in Indian Start-ups’ Global Expansion and Growth”. Corporate Readiness.

>> Archana Parashar& Rounak Pal(2025). ‘The Revolution and Application of AI in Investment, Finance and its Trustworthiness’. Business and Management in Asia: Finance and Investments in the Digital Age,.

>> Archana Parashar, Renu Negi(2025). ‘Fuzzy Logic in Multi- Criteria Decision Making Problems’. Applications of Fuzzy Logic in Decision Making and Management Science.

>> Archana Parashar(2024). ’ Disruptive Business Climates’. Business and Management in Asia: Disruption and Change.

>> Archana Parashar, Shivangi Dhiman(2024). Technological Disruptions in the service sector’. Disruptive Technologies in Education and Workforce Development.

>> Archana Parashar(2023). Social Media Challenges Encountered by Business ventures’. Global Trends in Technology Startup Project Development & Management,.

>> Archana Parashar(2023). “ Evolving Careers in MBA in Healthcare”. Evolving Careers in Management,.

>> Archana Parashar, Neelanjana Varma(2023). ‘Gendered Harassment and Bias in Online Gaming: Experiences of Female Gamers’. Cyberfeminism and Gender Violence in Social Media.

>> Archana Parashar, Sudhir Rana, Sanjeev Prashar(2023). ‘#BoycottLaalSinghChaddha. Contemporary Trends in Marketing.

>> Parashar, A.(2015). Discovery of the self vs. biased perceptions in Anees Jung & V.S. Naipaul. Lotus Wine.

>> Parashar, A.(2012). Cross Cultural Communication. Teaching of English: New Dimensions.

>> Parashar, A.(2012). The matrix of Ecology in Jewett’s ‘The Country of Pointed Firs’. Nature, Environment & Literature.

i. Member of IACLALS (Indian Association for Commonwealth Literature and Language Studies)

ii. Member of ELTAI (English Language Teacher’s Association of India)

iii. Member of South Asian Literary Association (SALA), USA

iv. Life Member of Forum on Contemporary Society, Baroda

v. Member of FORTELL (Forum for Teaching English Literature & Language), New Delhi

vi. Associate Member of Pegassus Journal, Calcutta

i. Appointed as Programme Director for the VIIIth Management Enhancement Capacity Programme for Administrators under TEQIP-II for Registrars/ Deputy Registrar/ Assistant Registrar/CAO/Librarian/Administrative Officers/ Non- Teaching Officers/Placement Officers of TEQIP-II institutions (August 17-22, 2015)
ii. Appointed as Programme Director for Management Capacity Enhancement Programme conducted at College of Engineering and Technology, Bhubneshwar (December 12-16, 2016)
iii. Appointed as Programme Director for 7th Professional Training under TEQIP III for faculty & HODs of Colleges (March 26-30, 2019)
iv. Appointed as Programme Director for 11th Professional Training under TEQIP III for faculty & HODs of Colleges (September 26-30, 2019)
v. As a resource person taken more than 40 sessions. Prominent ones in TEQIP at IIM Raipur, Pt. Ravishankar Shula University, Raipur, IIIITDM Jabalpur, CET Bhubneshwar & Chhatisgarh Prashashnik Academy

HOMEPAGE

IIM Raipur

Infrastructure

PEOPLE

Faculty

Staff

EXECUTIVE EDUCATION

STUDENT’S CORNER

PROGRAMS

MBA

MBA BA

MBA HR

Doctoral Programs

Executive MBA

Early Career Programs

Journal Publications

Cases

Chapter in Book

IIM Raipur at Glance

Quick Links

Academics

Executive Education