Faculty Details
Himanshu S Srivastava
Designation
Asst. Professor
MBA (Devi Ahilya University, Indore), FPM (IIM Indore)
Marketing
Contact Information
h.srivastava@iimraipur.ac.in
>> Jayasimha, K. R., Srivastava, H. S., & Manoharan, S. (2021). Contamination fear and ABS during COVID-19. Journal of Services Marketing (https://doi.org/10.1108/JSM-05-2020-0154),
>> Srivastava, H. S., Jayasimha, K. R., & Sivakumar, K. (2021). Addressing customer misbehavior contagion in access-based services. Journal of Services Marketing (DOI: https://doi.org/10.1108/JSM-04-2021-0121),
>> Kumar, B., Srivastava, H. S., & Singh, G. (2020). Consumers’ intention to use environment-friendly ethical transportation medium: A conceptual framework and empirical evaluation. Transportation Research Part F: Traffic Psychology and Behaviour, 70, 235 - 248
>> Srivastava, H. S., Singh, G., & Mishra, A. (2018). Factors affecting consumers’ participation in consumption tax evasion. Journal of Indian Business Research, 10 (3), 274 - 290
>> Jayasimha, K. R., & Srivastava, H. S. (2017). Consumer advocacy: Examining the feeling and doing following a failed service encounter. Journal of Retailing and Consumer Services, 34, 201 - 208
Conference Papers
>> Srivastava, H. S., & Jayasimha K.R. (2019). Customer Misbehavior in Access-based Services. COSMAR 2019, IISc Bengaluru
>> Srivastava, H. S., & Jayasimha K.R. (2018). Culture Matters: Power Distance and Consumer Complaining Behavior. ANZMAC 2018, University of Adelaide, Australia
>> Srivastava, H. S., & Singh, G. (2018). Lead Userness: From the Perspective of Mindfulness and Decision Comfort. JAMS-India Conference, ISB Hyderabad
>> Srivastava, H. S., & Singh, G. (2018). Culture’s Influence on Consumer Complaining Behaviour: An Investigation of Interplay of Power between Consumer and Service Provider. JAMS-India Conference, ISB Hyderabad
>> Srivastava, H. S., & Singh, G. (2018). Collaborative Consumption/Sharing Economy and Marginalised Community: An Exploratory Study in Emerging Economy. JAMS-India Conference, ISB Hyderabad
>> Srivastava, H. S., Singh, G., & Sharma, A. (2017). Unenlightened Aspects of Employer Branding. 11th NASMEI Conference 2017, Great Lakes Institute of Management, Chennai
>> Srivastava, H. S., & Ranjan, D. (2017). Exploring Antecedents of Payment Options in Online Retail. 11th NASMEI Conference 2017, Great Lakes Institute of Management, Chennai
>> Srivastava, H. S., & Singh, G. (2017). Exploring Antecedents of Personal Saving Orientation. 5th Biennial Indian Academy of Management (INDAM) 2017, IIM Indore
>> Srivastava, H. S., & Singh, G. (2017). Consumer’s Response to Service Failure: Role of Mindfulness. 5th Biennial Indian Academy of Management (INDAM) 2017, IIM Indore
>> Srivastava, H. S., & Singh, G. (2017). Exploring the Role of Ethical Decision Making in Environment Friendly Transport Choices. 5th PAN-IIM World Management Conference, IIM Lucknow
>> Srivastava, H. S., & Singh, G. (2017). What leads to licensing or compensating behavior. ICSSR Sponsored National Seminar on Global Issues in Management 2017, UBS, Panjab University, Chandigarh
>> Srivastava, H. S., Singh, G, & Mishra, A. (2017). Religiosity and Attitude towards Government Influencing Consumer’s Participation in Consumption Tax Evasion an Empirical Investigation. NASMEI Summer Marketing Conference 2017, IIM Indore
>> Srivastava, H. S., Kumar, B., & Singh, G. (2017). Moral Intensity for Climate Change and Public Transport Use. Macromarketing Conference 2017, Queenstown, New Zealand
>> Srivastava, H. S., & Singh, G. (2017). Resolving Goal Conflict through Licensing and Compensating Behavior: An Integrated Approach. Annual Conference of Emerging Markets Conference Board 2017, IIM Lucknow
>> Srivastava, H. S., Singh, G., & Ranjan, D. (2017). Power Matters: Cultural Influence on Consumer’s Response to Service Failure. 11th NASMEI Conference 2017, Great Lakes Institute of Management, Chennai
>> Srivastava, H. S. (2013). Incredible India: Converting Crisis in Opportunity . National Seminar on Strategies for Sustainable Competitive Advantage, ITM Universe, Gwalior
Journal Publications
>> Himanshu Shekhar Srivastava, Gurbir Singh, Arun Kumar Kaushik(2025). Social norms and consumption tax evasion: unpacking passive consumer participation. [International Journal of Sociology and Social Policy], 45(3-4), 411 - 428 . https://doi.org/10.1108/IJSSP-06-2024-0258 (ABDC B)
>> Anjali Sharma; K. R. Jayasimha; Himanshu Shekhar Srivastava(2024). Consumer’s Re-Participation in Online Flash Sale after Service Failure: A Moderated-Mediation Study. [Journal of Global Marketing], 37(3), 194 - 211 . https://doi.org/10.1080/08911762.2024.2303638 (ABDC B)
>> K.R. Jayasimha; Himanshu Shekhar Srivastava; K. Sivakumar; Manoharan Sivaraman(2024). Reverse contagion: role of empathy, narrative appeal, and intensity of previous misbehavior. [Journal of Consumer Marketing], 41(1), 78 - 93 . https://doi.org/10.1108/JCM-10-2022-5647 (ABDC A)
>> Mihir Kumar Kushwah; Himanshu Shekhar Srivastava(2023). Decoding consumers’ CSR scepticism: service recovery experience perspective. [Marketing Intelligence & Planning (ABDC A)], 41(3), 265 - 278 . https://doi.org/10.1108/MIP-05-2022-0216 (ABDC A)
>> Himanshu Shekhar Srivastava; K.R. Jayasimha; K. Sivakumar(2022). Addressing customer misbehavior contagion in access-based services. [Journal of Services Marketing], 36(6), 849 - 861 . https://doi.org/10.1108/JSM-04-2021-0121 (ABDC A)
>> K.R. Jayasimha; Himanshu Shekhar Srivastava; Sivaraman Manoharan(2021). Contamination fear and ABS during COVID-19. [Journal of Services Marketing], 35(5), 657 - 670 . https://doi.org/10.1108/JSM-05-2020-0154 (ABDC A)
>> Bipul Kumar, Himanshu Shekhar Srivastava, Gurbir Singh(2020). Consumers’ intention to use environment-friendly ethical transportation medium: A conceptual framework and empirical evaluation. [Transportation Research Part F: Traffic Psychology and Behaviour], 70(April 2020), 235 - 248 . https://doi.org/10.1016/j.trf.2020.03.005 (ABDC A)
>> Himanshu Shekhar Srivastava; Gurbir Singh; Abhishek Mishra(2018). Factors affecting consumers’ participation in consumption tax evasion. [Journal of Indian Business Research], 10(3), 274 - 290 . https://doi.org/10.1108/JIBR-10-2017-0191 (ABDC C)
>> K.R. Jayasimha, Himanshu S. Srivastava(2017). Consumer advocacy: Examining the feeling and doing following a failed service encounter. [Journal of Retailing and Consumer Services], 34(January 2017), 201 - 208 . https://doi.org/10.1016/j.jretconser.2016.09.016 (ABDC A)
Conference Papers
>> Srivastava, H. S., & Jayasimha K.R.(2018). Culture Matters: Power Distance and Consumer Complaining Behavior. ANZMAC 2018, University of Adelaide, Australia
>> Srivastava, H. S., & Singh, G.(2018). Collaborative Consumption/Sharing Economy and Marginalised Community: An Exploratory Study in Emerging Economy. JAMS-India Conference, ISB Hyderabad
>> Srivastava, H. S., & Singh, G.(2018). Culture’s Influence on Consumer Complaining Behaviour: An Investigation of Interplay of Power between Consumer and Service Provider. JAMS-India Conference, ISB Hyderabad
>> Srivastava, H. S., & Singh, G.(2018). Lead Userness: From the Perspective of Mindfulness and Decision Comfort. JAMS-India Conference, ISB Hyderabad
>> Srivastava, H. S., & Ranjan, D.(2017). Exploring Antecedents of Payment Options in Online Retail. 11th NASMEI Conference 2017, Great Lakes Institute of Management, Chennai
>> Srivastava, H. S., & Singh, G.(2017). Consumer’s Response to Service Failure: Role of Mindfulness. 5th Biennial Indian Academy of Management (INDAM) 2017, IIM Indore
>> Srivastava, H. S., & Singh, G.(2017). Exploring Antecedents of Personal Saving Orientation. 5th Biennial Indian Academy of Management (INDAM) 2017, IIM Indore
>> Srivastava, H. S., & Singh, G.(2017). Exploring the Role of Ethical Decision Making in Environment Friendly Transport Choices. 5th PAN-IIM World Management Conference, IIM Lucknow
>> Srivastava, H. S., & Singh, G.(2017). Resolving Goal Conflict through Licensing and Compensating Behavior: An Integrated Approach. Annual Conference of Emerging Markets Conference Board 2017, IIM Lucknow
>> Srivastava, H. S., & Singh, G.(2017). What leads to licensing or compensating behavior. ICSSR Sponsored National Seminar on Global Issues in Management 2017, UBS, Panjab University, Chandigarh
>> Srivastava, H. S., Kumar, B., & Singh, G.(2017). Moral Intensity for Climate Change and Public Transport Use. Macromarketing Conference 2017, Queenstown, New Zealand
>> Srivastava, H. S., Singh, G, & Mishra, A.(2017). Religiosity and Attitude towards Government Influencing Consumer’s Participation in Consumption Tax Evasion an Empirical Investigation. NASMEI Summer Marketing Conference 2017, IIM Indore
>> Srivastava, H. S., Singh, G., & Ranjan, D.(2017). Power Matters: Cultural Influence on Consumer’s Response to Service Failure. 11th NASMEI Conference 2017, Great Lakes Institute of Management, Chennai
>> Srivastava, H. S., Singh, G., & Sharma, A.(2017). Unenlightened Aspects of Employer Branding. 11th NASMEI Conference 2017, Great Lakes Institute of Management, Chennai
>> Srivastava, H. S.(2013). Incredible India: Converting Crisis in Opportunity. National Seminar on Strategies for Sustainable Competitive Advantage, ITM Universe, Gwalior