Faculty Details
J Daniel Inbaraj
Designation
Asst. Professor
Ph.D. in Management, National Institute of Technology Tiruchirappalli, M.B.A, National Institute of Technology Tiruchirappalli, B.E (Mechanical Engineering), Karunya University,Coimbatore.
Marketing
Contact Information
jdaniel@iimraipur.ac.in
Dr. Inbaraj has contributed his expertise as a resource person in several research workshops. These workshops cover topics such as mastering literature review, research writing, research methodology, publishing research papers in high-impact journals, and conducting Management Development Programs focused on Team Building, Creativity, Problem Solving, and Personality Development.
He has also worked as a Senior Executive-Sales (Account Manager) in HCL Infosystems Ltd, specializing in institutional sales of comprehensive IT solutions for defense establishments, telecom sector, and public sector organizations.
His research articles have been published in esteemed journals including the International Review on Public and Non-profit Marketing, Journal of Retailing & Consumer Services, Journal of Media Business Studies, among others.
At IIM Raipur, Dr. Inbaraj teaches various courses such as Marketing Management for the Executive Post Graduate Program (EPGP) and Post Graduate Program (PGP) Year 1, Brand Management (PGP, Elective), Retail Management (PGP, Elective), Integrated Marketing Communication (PGP, Elective), and Contemporary Marketing Theories (FPM Course).
Brand Placements
Cause Marketing
Non-profit Marketing
Technology enabled environment
Organic food consumption
ii. Xavier Institute of Management & Entrepreneurship, Sep 2020- June 2022
iii. Firebird Institute of Research in Management, Dec 2019-Aug 2020
iv. National Institute of Technology Tiruchirappalli, July 2017- Dec 2019
Best Paper Award at the International Conference on "Digital Transformation for Sustainable Business Performance" at ICFAI University Jharkhand -J. Daniel Inbaraj, Aruna Karthikeyan, "An Exploratory Study of Social Platform and its Impact on Consumer Buying Psychology with reference to COVID-19 Global Pandemic" on 16th & 17th March,2023.
Journal Publications
>> Daniel Inbaraj Jublee, Dharun Kasilingam, Gladys Stephen(2023). Investigating the impact of brand vs cause interaction on cause related advertisements. [Journal of Retailing and Consumer Services], 75,
>> Stephen, G., Inbaraj, D., & SP, A.(2021). Investigating the influence of audiences movie-viewing motives on attitude towards brand placement in movies. [Journal of Global Scholars of Marketing Science [ABDC "B", Emerging Sources Citation Index (ESCI) Indexed]], 31(4), 487 - 510
>> Natarajan, T., Balasubramaniam, S. A., Stephen, G., & Inbaraj, J. D.(2018). Brand placements: prevalence and characteristics in Bollywood movies. [Journal of Media Business Studies [Web of Science Emerging Sources Citation Index (ESCI), Scopus Indexed]], 15(1), 57 - 88
>> Natarajan, T., Balasubramaniam, S. A., Stephen, G., Jublee, D. I., & Kasilingam, D. L.(2018). The Influence of Audience Characteristics on the Effectiveness of Brand Placement Memory. [Journal of Retailing and Consumer Services [Web of Science Social Sciences Citation Index (SSCI), ABDC "Aâ€, Scopus Indexed]], 44, 134 - 149
>> Natarajan, T., Jublee, D. I., Kasilingam, D. L., & Stephen, G.(2018). The Moderating Role of Social Themes in Cause-Related Marketing Advertisements. [International Review on Public and Non-profit Marketing [ABDC “Bâ€, Scopus Indexed]], 15(4), 433 - 454
>> Thamaraiselvan, N., Arasu, B. S., & Inbaraj, J. D.(2017). Role of celebrity in cause related marketing. [International Review on Public and Nonprofit Marketing [ABDC “Bâ€, Scopus Indexed]], 14(3), 341 - 357
>> Thamaraiselvan, N., Arasu, B. S., Stephen, G., & Inbaraj, J. D.(2017). Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements. [Media Watch [Scopus Indexed]], 8(3), 311 - 326
>> Natarajan, T., Balasubramaniam, S. A., & Jublee, D. I.(2016). A journey of cause related marketing from 1988 to 2016. [International Journal of Business and Management [Indexed in ABDC "C" 2016]], 11(11), 247 - 263
Conference Papers
>> Inbaraj, J. D., & Stephen, G.(2022). Consequences of Consumer Attitude Toward Cause Related Marketing. International Conference on Interdisciplinary Research in Technology & Management 24th, 25th & 26th February, 2022, Kolkata
>> Inbaraj, J. D., & Prem, M.(2018). Highly Sustainable Agriculture. National Conference on Social Issues: Changes and Challenges: (Interdisciplinary View), January 25th, 2018, Fatima College, Madurai, India. (ISBN: 978-93-86782-36-6)
>> Thamaraiselvan, N., Inbaraj, J. D., & Arasu, B.Senthil(2013). A Literature Review on Cause Related Marketing. 2nd International Conference on Emerging Markets and Issues in Management, 19th -20th April 2013, VIT Business School, VIT University, Vellore, India. (ISBN: 978-93-5104-881-7)
>> Thamaraiselvan, N., Inbaraj, J. D., & Arasu, B.Senthil(2013). Cause Related Marketing-An Indian Way. National Conference on Recent Trends in Marketing-Opportunities and Challenges, February 20th, 2013, National Institute of Technology, Tiruchirappalli, India. (ISBN: 978 93 81790 93 9)
>> Jublee, D., Karthikeyan, S., & Inbaraj, J. D.(2012). Exploring Rural Retailing-An Indian Perspective. International Conference on Globalization is Irreversible: Need for Branding India Inc& Making MSMEs Competitive,2nd -3rd March 2012, Sree Saraswathi Thyagaraja College, Pollachi, India(ISBN: 978-81-910472-9-5)
Program Director- MDP- Training Workshop for Vidhan Sabha Officers | PRS Legislative Research, December 4-6,2023
Course Director- Capacity Building Programme on Academic Research Excellence, sponsored by the Indian Council of Social Science Research (ICSSR), 3rd to 14th October 2023.
Resource Person for IOCL Management Development Programme at NIPM during, 17th Oct 22- 19th Oct 22022.
Programme Coordinator - Faculty development programme on "Training Tomorrows Teacher - Teaching Through Technology," during 20th -24th November 2017, organized by the National Institute of Technology, Tiruchirappalli, India
Programme Coordinator - Faculty development programme on "Data Mining and Data Analytics," from 6th -10th November 2017, organized by National Institute of Technology, Tiruchirappalli, India
Programme Coordinator - Research workshop titled "Three Days Workshop on Data Analysis Using SPSS" during 25 -27 November 2017, organized by National Institute of Technology, Tiruchirappalli, India
iv. Programme Coordinator - Research workshop titled "Two Days Research Colloquium on Business and Social Sciences" during 11-12 November 2017, organized by National Institute of Technology, Tiruchirappalli, India
v. Programme Coordinator - Research workshop titled "Three Days Workshop on Structural Equation Modelling: Basic and Advanced Analysis" during 01-03 December 2017, organized by National Institute of Technology, Tiruchirappalli, India
1. Conducted sessions on “Research – A gateway of opportunities & Review of Literature” in ICSSR-SRC sponsored National Level Online One Week Workshop on Research Methodology- A Toolkit for the Innovators, organized by by the Department of management studies, Avinashilingam Institute for home science and Higher education for women, Coimbatore on 24.08.2022 – 25.08.2022.
2. Conducted sessions on “E-Content Development” in Refresher Course in Commerce and Management is organized by the Human Resource Development Centre, organized by Madurai Kamaraj University, Madurai on 20.08.2022.
3. Conducted sessions on “Research Design and Objectives” in One-Day Workshop on Research Methodology, organized by St. Joseph College of Commerce, Bangalore on 09.03.2022.
4. Conducted sessions on “Article Writing” in 2-Day Workshop on Research, organized by Bishop Heber College, Trichy on 05.02.2022.
5. Conducted sessions on “Theory development for article writing” in Five-day National Workshop on Art of Research Article writings and Publications, organized by Jamal Institute of Management, Trichy on 30.01.2022.
6. Conducted webinar on “Key Employability Skills to be Successful in the workplace" organized by Department of Management studies, Saveetha Engineering College, Chennai on January 25th, 2022.
7. Conducted sessions on “SEM Model and its application” in Indian Council of Social Science Research (ICSSR) sponsored "Ten-Day Workshop on Research Methodology and Data Analysis" between 19th organized by the Department of International Business, Alagappa University on 22.02.2021.
8. Conducted webinar on "Employability for future skills" organized by Department of Management studies, Dhanalakshmi Srinivasan college of arts and science for women, Perambalur on June 17th, 2020.
9. Conducted webinar on "Project report writing" organized by Sacred Heart Institute of Management Studies, Thiruppattur, on June 10th, 2020.
10. Conducted sessions on" Introduction to SEM and referencing software for review of the literature" in 7 Days UGC sponsored national level faculty development program on "Advanced research analytics Using STATCRAFT & Amos" between 17th and 23rd February 2020, organized by the Department of management studies, Avinashilingam Institute for home science and Higher education for women, Coimbatore on 21st & 22nd February 2020.
11. Conducted a session on "Process and importance of literature review" in Five-day Research Colloquium on Business and Social Sciences organized by the Department of Management Studies, National Institute of Technology, Tiruchirappalli on 30.11. 2019.
12. Conducted sessions on "Report Writing" in a two-day workshop titled "Application of SPSS in business research" organized by Bishop Heber College, Tiruchirappalli on 11.07.2019,12.07.2019.
13. Conducted sessions on "Creativity and Problem Solving" in ICSSR Sponsored Five Day faculty development programme on "Training the trainers on 21st-century skills education" organized by National Institute of Technology, Tiruchirappalli on 10.05.2019.
14. Conducted sessions on "Achievement Motivation" in Six weeks Technology-Based entrepreneurship development programme organized by the center for entrepreneurship development under the DST-NIMAT project 2018-19 in the National Institute of Technology, Tiruchirappalli on 24.10.2018.
15. Conducted sessions on "Writing for referred Journals- Book, Paper, Report and Thesis" in UGC Sponsored Seven Day National Workshop on Research Methodology for Women Scholars organized by St. Josephs College of Commerce, Bengaluru on 22.09.18.
16. Conducted sessions on "Methods of Teaching through Games" to Three Batches of the Training Workshop for Teacher's In-Charge of SUITS 2017-2018 conducted by IECD, Bharathidasan University at Mannar Thirumalai Naiker Arts & Science College Madurai, on 08.07.2017.
17. Conducted sessions on "Methods of Teaching through Games" to Three Batches of the Training Workshop for Teacher's In-Charge of SUITS 2017-2018 conducted by IECD, Bharathidasan University at Bharathidasan University, Tiruchirappalli Khajamalai campus on 01.07.2017.
18. Conducted sessions on "Methods of Teaching through Games" to Three Batches of the Training Workshop for Teacher's In-Charge of SUITS 2017-2018 conducted by IECD, Bharathidasan University at KSR College of Engineering and Technology, Thiruchengode on 03.06.2017.
19. Conducted sessions on "Achievement and Motivation" in faculty development programme on "Autonomy and Outcome Based Education" organized by Nehru Arts and Science College, Coimbatore on 24.05.2017.
20. Conducted sessions on "Methods of Teaching through Games" to Three Batches of the Training Workshop for Teacher's In-Charge of SUITS 2017-2018 conducted by IECD, Bharathidasan University at Periyar Maniammai Thanjavur, on 20.05.2017.
21. Conducted a session on "Planning your literature review" in Research Colloquium on Business and Social Sciences organized by Department of Management Studies, National Institute of Technology, Tiruchirappalli on 29.04. 2017.