Faculty Details
S Ram Kumar
Designation
Professor of Practice
B.Sc. (Electronics), Osmania University; MSc (Nuclear Physics), MSUniv of Baroda; PGDM, (IIM Ahmedabad)
Marketing
Contact Information
sram@iimraipur.ac.in
i. Nuclear Physicist and Management Graduate.
ii. Worked across Multinational, Government, NGO, Section 25(now 8) and Indian Private Sectors.
iii. Founder-CXO - Last Resort - since 1987
iv. B-School Teacher, Corporate Trainer, Consultant and Technical Writer
v. Chief Woodworker at Neoteny.in focused on Designing- Crafting- wood artifacts
ii. Brand Management
iii. Services Marketing
iv. Unconventional Communication opportunities in Marketing
ii. CXO: Last Resort, Since 1987
iii. Visiting Faculty at IIMS@Ahmedabad, Indore, Kozhikode, Raipur, Kashipur
iv. Visiting Faculty at Sp Jain Mumbai; Spjain Dubai, Sydney, Singapore; XLRI, Nirma, EDI, MICA, ISB-HYD/Mohali
Books
>> S. Ram Kumar, and Mukesh Acharya(20156). Beyond Just Water Security – The Story of Gujarat’s Water Grid (Authored Book). Gujarat Water Supply and Sewerage Board, Ahmedabad.
>> S. Ram Kumar, and Mukesh Acharya(2012). Beyond the Classroom-Vol 1&2 (Authored Book). Gujarat University, Ahmedabad.
>> S. Ram Kumar, and Mukesh Acharya(2010). Natural World at IIMA. Ahmedabad (Authored Book). IIMA, Ahmedabad.
>> S. Ram Kumar. Brand Management – the Devil’s Dictionary: Brand Management Terms with Street Cred (Upcoming Authored Book).
>> S. Ram Kumar. Surviving B-School: An underground guide to teaching-learning at B-School (Upcoming Authored Book).
>> S. Ram Kumar. Yin-Yang and the Wok: Exploring the Man-Woman relationship via cooking (Upcoming Authored Book).
Journal Publications
>> S. Ram Kumar et al.(1985). Ground-state occupancies of f-p-g shell nuclei. [Pramana, Nuclear Physics], 25(3), 251 - 258
Training
i. Corporates including Pepsi, Bank of Baroda, ABB, Airtel, Vodafone, Indian Oil, BFL-Mphasis, Vertafore, Tata Motors, Vertafore, BPEP, TATA Chemicals.
ii. Topics: Marketing and Customer Orientation, Creatively Cracking Specific Business Problems, Innovations for specific industries, Complaints Handing, and Presentation Skills for Digital Age Marketing
Consultancy
i. With small and mid-size companies. My current large project is running a Business GYM project at saath.org - an application based MBA for illiterates exclusively in Gujarati for over 15,000 nano-entrepreneurs in the marginal/informal/unorganised sector