Faculty Details
Sanjeev Prashar
Designation
Professor
Post-Doc (Putra Business School, Malaysia), Ph.D. (University of Kurukshetra, India), MBA (University of Kurukshetra, India)
Marketing/ HRM & Organizational Behaviour
Contact Information
sprashar@iimraipur.ac.in
Prof. Sanjeev Prashar has attended Global Colloquium on Participant-Centered Learning on Teaching through Case Studies Method at Boston, the US (2014) and Leadership and Management Development in Institutes and Universities at Birmingham, the UK (2016). He has also been a Visiting Fellow at University of Kelaniya, Sri Lanka, (Department of Commerce and Financial Management), (December 2016- January 2017 and January 2020).
Prof. Sanjeev Prashar has more than thirteen thousand hours of training experience with prominent business establishments, government institutions and agencies, not-for-profit organizations and academic institutions. He has handled more than 80 instruments / tools in Selling Skills, Case Writing Methodology and Behavioral Area under different domains, with clients as diverse as multinational and national corporations, government agencies, NGOs etc., in the last 25 years. To his credit, he also has multiple consulting assignments in the area of Marketing and has mentored a large number of business entities including startups.
Winner of Rotary Youth Leadership Award for Rotary International Districts 3050 and 3090 (1997), he has also travelled extensively for academic assignments, including the US, Germany, Japan, Malaysia, Singapore, the UAE, the UK, Bahrain, Sri Lanka, Pakistan etc.
ii. Dean (Academics), Indian Institute of Management Raipur, India, December 2018-June 2022
iii. Visiting Fellow, Department of Commerce; Financial Management, University of Kelaniya, Sri Lanka
Member Academic Bodies
i. Member, Executive Council, Gurughasi Das Vishwavidayala, Central University, Bilaspur
ii. Member, Board of Governors, Indian Institute of Management Raipur, India (2017-18, 2019-2021)
iii. Member, Executive Council, Chhattisgarh Swami Vivekanand Technical University (2015-17; 2020-21)
iv. Member, Executive Council, Hemchand Yadav Vishwavidyalaya (Durg University) (2021-Onwards)
v. Member, Executive Council, IIIT Lucknow, (2022-Onwards)
vi. Member, Editorial Advisory Board, South Asian Journal of Marketing, Emerald Publishing
vii. Member, Editorial Advisory Board, Review of Management Literature, Emerald Bookstore
ii. Rotary Youth Leadership Award for Rotary International Districts 3050 and 3090, 1997
iii. Coordinated Global Human Resource Competency Survey, Ross Business School, University of Michigan, US at ABS Chapter, 2006-07
iv. Won an award for outstanding paper in the 2022 Emerald Literati Awards. The paper titled "Determinants of International Marketing Strategy for Emerging Market Multinationals" was published in International Journal of Emerging Markets, Volume 16, Issue 2.
Books
>> Didwania M., & Prashar S. (Ed.)(2017). Rural Development & Management: Opportunities Challenges. Nova Science Publishers Inc., New York.
>> Sahay V., & Prashar S.(2016). Social Media for Businesses. Excel India Publishers, New Delhi.
>> Shukla B., Prashar S., Singh H.(2006). Management Case Studies. Excel Publishing, New Delhi.
>> Shukla B., & Prashar S.(2005). Management Case Studies. Amity University Press, New Delhi.
>> Shukla B., & Prashar S.(2005). Perspectives Book on Management Caselets. Amity University Press, New Delhi.
>> Arora M., Prashar S., & Singh Y.(2001). Functional Management. University Book House/ Sheel Sons, Jaipur.
Journal Publications
>> Arora, N., Prashar, S., Vijay, T. S., & Parsad, C.(2023). Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions. [Journal of Global Scholars of Marketing Science], 33(2 (DOI: 10.1080/21639159.2022.2080093)), 186 - 209
>> Arora, N., Rana, M., & Prashar, S.(2023). Empathy toward Social Media Advertisements: The Moderating Role of Ad Intrusiveness. [Journal of Promotion Management], 29(4), 535 - 568
>> Arora, N., Rana, M., & Prashar, S.(2023). How Does Social Media Impact Consumers’ Sustainable Purchase Intention?. [Review of Marketing Science], (DOI: Doi.org/10.1515/roms-2022-0072),
>> Kumar, S., Prashar, S., & Shah, A.(2023). Creating Brand Love for Payment Apps through Emotions. [Marketing Intelligence and Planning], 41(3), 279 - 292
>> Prashar, S.(2023). Brand Love Towards Mobile Payment Apps: Exploring the Mediating Role of Emotions, Marketing Intelligence and Planning. [Marketing Intelligence and Planning], 41(3), 279 - 292
>> Agarwal, M., Tanwar, S., Parsad, C., & Prashar, S.(2022). Impact of service quality on customer loyalty: A multi-analytic approach using neural network. [Ramanujan International Journal of Business and Research], 7(2), 1 - 15
>> Anantharaman, R., Prashar, S., & Tata, S. V.(2022). Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty. [Benchmarking: An International Journal], 30(2), 361 - 381
>> Anantharaman, R., Prashar, S., & Vijay, T. S.(2022). Uncovering the role of consumer trust and bandwagon effect influencing purchase intention: an empirical investigation in social commerce platforms. [Journal of Strategic Marketing], (DOI: 10.1080/0965254X.2022.2070526),
>> Arora, N., Prashar S., Parsad, C., & Vijay, S.(2022). Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement. [International Journal of Strategic Communication], 16(4), 663 - 683
>> Arora, N., Prashar, S., Vijay, T. S., & Parsad, C.(2022). A Consumer Typology Based on Celebrity Endorsement Factors. [FIIB Business Review], (DOI: 10.1177/23197145221112749),
>> Prashar, S., Bakar, A., & Hamid A.(2022). Promoting Businesses Beyond Borders: Multinationals’ Perspectives. [FIIB Business Review], (DOI: 10.1177/23197145221097245),
>> Radhakrishnan, J., Gupta, S., & Prashar, S.(2022). Understanding Organizations’ Artificial Intelligence Journey: A Qualitative Approach. [Pacific Asia Journal of the Association for Information Systems], 14(6),
>> Salagrama, R., Mattila, A. S., Prashar, S., & Tata, S. V.(2022). Matching explanations with regulatory focus. [Marketing Intelligence & Planning], 40(8 (DOI: 10.1108/MIP-08-2021-0253)), 958 - 972
>> Shukla, V., Prashar, S., & Pandiya, B.(2022). Is price a significant predictor of the churn behavior during the global pandemic? A predictive modeling on the telecom industry. [Journal of Revenue and Pricing Management], 21(4), 471 - 483
>> Arora, N., Prashar, S., Tata, S. V., & Parsad, C.(2021). Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands. [Journal of Consumer Marketing], 38(3), 251 - 261
>> Dharmani, P., Das, S., & Prashar, S.(2021). A Bibliometric Analysis of Creative Industries: Current Trends and Future Directions. [Journal of Business Research], 135, 252 - 267
>> Gupta, P., Prashar, S., Parsad, C., & Vijay, T. S.(2021). Role of Shopping App Attributes in Creating Urges for Impulse Buying: An Empirical Investigation Using SEM and Neural Network Technique. [Journal of Electronic Commerce in Organizations (JECO)], 19(1), 43 - 64
>> Gupta, P., Prashar, S., Parsad, C., & Vijay, T. S.(2021). Segmenting utilitarian-based mobile app users: an empirical study using SEM and clustering techniques. [International Journal of Technology Marketing], 15, 126 - 142
>> Gupta, P., Prashar, S., Vijay, T. S., & Parsad, C.(2021). Examining the Influence of Antecedents of Continuous Intention to Use an Informational App: Moderating Role of Perceived Usefulness and Perceived Ease of Use. [International Journal of Business Information Systems], 36(2), 270 - 287
>> Kodwani, A. D., & Prashar, S.(2021). Influence of individual characteristics, training design and environmental factors on training transfer: a study using hierarchical regression. [Evidence-based HRM], 9(4), 354 - 373
>> Parsad, C., Prashar, S., & Sahay, V.S.(2021). Tata Nano – Case of Repositioning. [Vikalpa: The Journal for Decision Makers], 46(3), 177 - 187
>> Parsad, C., Prashar, S., Vijay, T. S., & Kumar, M.(2021). Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency. [Journal of Retailing and Consumer Services (ABDC - A)], 61(1),
>> Prashar, S.(2021). Influence of Shoppers’ Attitude and Satisfaction with Smart-Gadgets on Intention to Provide Reviews: Moderating role of Fear of Technological Advances. [International Journal of Business Information System], (DOI: 10.1504/IJBIS.2021.10038844),
>> Rana, S., Prashar, S., Barai, M. K., & Hamid, A. B. A.(2021). Determinants of International Marketing Strategy for Emerging Market Multinationals. [International Journal of Emerging Markets (ABDC-B)], 16(2), 154 - 172
>> Rana, S., Raut, S. K., Prashar, S., & Hamid, A. B. A.(2021). Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda. [Journal of Promotion Management], 27(2), 211 - 249
>> Salagrama, R., Prashar, S., & Sai Vijay, T.(2021). Do customers exhibit gratitude after service recovery? Understanding the moderating role of relationship type. [Service Business], 15(4), 757 - 779
>> Salagrama, R., Prashar, S., & Tata, S.V.(2021). Examining the Influence of Forgiveness and its Antecedents on Consumer Behavior: The Moderating Role of Service Failure Severity. [International Journal of Emerging Markets], (DOI: https://doi.org/10.1108/IJOEM-11-2020-1378),
>> Tata, S. V., Prashar, S., & Parsad, C.(2021). Examining the Influence of Satisfaction and Regret on Online Shoppers’ Post-Purchase Behaviour. [Benchmarking: An International Journal], 28(6), 1987 - 2007
>> Tata, S. V., Prashar, S., & Parsad, C.(2021). Intention to write reviews: influence of personality traits, attitude and motivational factors. [Journal of Systems and Information Technology], 23(2), 218 - 242
>> Tata, S. V., Prashar, S., & Parsad, C.(2021). Typology of Online Reviewers Based on Their Motives for Writing Online Reviews. [Journal of Electronic Commerce in Organizations], 19(2), 74 - 88
>> Mathew, G. C., Prashar, S., Ramanathan, H. N., Pandey, U. K., & Parsad, C.(2020). Impact of religiosity, spirituality, job satisfaction and commitment on employee performance: a quantile regression approach. [International Journal of Indian Culture and Business Management], 19(4), 491 - 508
>> Prashar, S., & Verma, P.(2020). Is it assortment or overall satisfaction which fires online repatronage intention in the silhouette of social norms?. [International Journal of Internet Marketing and Advertising], 14(4), 399 - 416
>> Prashar, S., & Verma, P.(2020). The Effects of Online Cues and Perceived Risk on Customer Loyalty: An Empirical Study Among Online Footwear Buyers in India. [Information Resources Management Journal (IRMJ)], 33(2), 64 - 75
>> Prof. Sanjeev Prashar(2020). Ola Acquired TaxiForSure: Post-takeover Dilemma. [Vikalpa: The Journal for Decision Makers], 45(1), 42 - 50
>> Rana, S., Anand, A., Prashar, S., & Haque, M. M.(2020). A perspectivae on the positioning of Indian business schools post COVID-19 pandemic. [International Journal of Emerging Markets (ABDC-B)], 17(2), 353 - 367
>> Rana, S., Raut, S. K., Prashar, S., & Quttainah, M. A.(2020). The transversal of nostalgia from psychology to marketing: what does it portend for future research?. [International Journal of Organizational Analysis], 30(4), 899 - 932
>> Vijay, T.S., Prashar, S., & Gupta, S.(2020). An examination of the role of review valence and review source in varying consumption contexts on purchase decision. [Journal of Retailing and Consumer Services], 52(1),
>> Arora, N., Prashar, S., Parsad, C., & Tata, S. V.(2019). Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression. [Decision], 46(3), 179 - 195
>> Arora, N., Prashar, S., Parsad, C., & Vijay, T. S.(2019). Mediating Role of Consumer Involvement between Celebrity Endorsement and Consumer Evaluation. [Asian Academy of Management Journal], 24(2), 113 - 142
>> Chacko, P. S., Ramanathan, H. N., & Prashar, S.(2019). Desire and Likeliness to Buy Luxury Products: Mapping Perceptions using Multi-Dimensional Scaling. [International Journal of Indian Culture and Business Management], 18(2), 123 - 136
>> Kodwani, A. D., & Prashar, S.(2019). Assessing the influencers of sales training effectiveness before and after training: Mediating role of motivation to learn and moderating role of choice. [Benchmarking: An International Journal], 26(4), 1233 - 1254
>> Kodwani, A. D., & Prashar, S.(2019). Exploring the influence of pre-training factors on training effectiveness-moderating role of trainees’ reaction: a study in the public sector in India. [Human Resource Development International], 22(3), 283 - 304
>> Kumar, M., Parsad, C., Bamel, U. K., Prashar, S., & Parashar, A.(2019). Influence of pre-crisis reputation and COO on diminishing a product-harm crisis. [International Journal of Organizational Analysis], 28(4), 857 - 872
>> Kumar, M., Prashar, S., & Jana, R. K.(2019). Does international tourism spur international trade and output? Evidence from wavelet analysis. [Tourism Economics], 25(1), 22 - 33
>> Parsad, C., Prashar, S., & Tata, V. S.(2019). Influence of Personality Traits and Social Conformity on Impulsive Buying Tendency: Empirical Study Using 3M Model. [International Journal of Strategic Decision Sciences (IJSDS)], 10(2), 107 - 124
>> Parsad, C., Prashar, S., & Vijay, T. S.(2019). Comparing Between Product-Specific and General Impulse Buying Tendency: Does Shoppers’ Personality Influence their Impulse Buying Tendency?. [Asian Academy of Management Journal], 24(2), 41 - 61
>> Parsad, C., Prashar, S., Vijay, T. S., & Sahay, V.(2019). Role of In-store Atmospherics and Impulse Buying Tendency on Post-purchase Regret. [Journal of Business & Management], 25(1), 1 - 24
>> Prashar, S., Gupta, P., Parsad, C., & Vijay, T. S.(2019). Examining the impact of mobile app features on impulsiveness: the moderating role of ‘pay-more-get-more’ promotion. [International Journal of Mobile Communications], 17(5), 560 - 578
>> Prashar, S., Singh, H., Parsad, C., & Vijay, T. S.(2019). Segmenting Indian shoppers on mall attractiveness factors. International Journal of Services Technology and Management. [International Journal of Services Technology and Management], 25(1), 18 - 35
>> Prashar, S., Tata, S. V., Parsad, C., Banerjee, A., Sahakari, N., & Chatterjee, S.(2019). Clustering E-shoppers on the basis of Shopping Values and Web Characteristics. [Clustering E-Shoppers on the Basis of Shopping Values and Web Characteristics. Journal of Global Information Management (JGIM)], 27(2), 24 - 38
>> Tata, S. V., Prashar, S., & Parsad, C.(2019). Shoppers’ Intention to Provide Online Reviews: The Moderating Role of Consumer Involvement. [Journal of Electronic Commerce in Organizations (JECO)], 17(3), 35 - 53
>> Vijay, T. S., Prashar, S., & Sahay, V.(2019). The influence of online shopping values and web atmospheric cues on e-loyalty: Mediating role of e-satisfaction. [Journal of theoretical and applied electronic commerce research], 14(1), 1 - 15
>> Chacko, P. S., Prashar, S., & Ramanathan, H. N.(2018). Assessing the relationship between materialism and conspicuous consumption: Validation in the Indian context. [Asian Academy of Management Journal], 23(2), 143 - 159
>> Gupta, P., & Prashar, S.(2018). Feeling Calm Or Excited: Measuring the Frequency of Shopping Using Mobile Shopping App. [ACR Asia-Pacific Advances], 12, 73 - 73
>> Mathew, G. C., Prashar, S., & Ramanathan, H. N.(2018). Role of spirituality and religiosity on employee commitment and performance. [International Journal of Indian Culture and Business Management], 16(3), 302 - 322
>> Nambiar, B. K., Ramanathan, H. N., Rana, S., & Prashar, S.(2018). Perceived Service Quality and Customer Satisfaction: A missing link in Indian Banking Sector. [Vision], 23(1), 44 - 55
>> Parsad, C., Prashar, S., Vijay, T. S., & Kumar, M.(2018). In-Store Stimuli and Impulsive Buying Behaviour: Modeling Through Regression Equation. [International Journal of Strategic Decision Sciences (IJSDS)], 9(3), 95 - 112
>> Prashar, S., Gupta, P., Parsad, C., & Vijay, T. S.(2018). Predicting Shoppers’ Continuous Buying Intention Using Mobile Apps. [International Journal of Strategic Decision Sciences (IJSDS)], 9(3), 69 - 83
>> Prashar, S., Vijay, T. S., & Parsad, C.(2018). Predicting online buying behaviour-a comparative study using three classifying methods. [International Journal of Business Innovation and Research], 15(1), 62 - 78
>> Prashar, S., Vijay, T. S., & Parsad, C.(2018). Women entrepreneurship in India: a review of barriers and motivational factors. [International Journal of Entrepreneurship and Innovation Management], 22(3), 206 - 219
>> Vijay, T. S., Prashar, S., & Gupta, S.(2018). Intention to Provide Online Reviews: An ExpectationConfirmation Model with Review Involvement. [Pacific Asia Journal of the Association for Information Systems], 10(2), 25 - 54
>> Kumar, M., Kalakbandi, V., Prashar, S., & Parashar, A.(2017). Overcoming the effect of low self-esteem on public speaking anxiety with mindfulness-based interventions. [Decision], 44(4), 287 - 296
>> Parsad, C., Prashar, S., & Sahay, V.(2017). Impact of Impulsive Personality Traits and Store Environment on Impulse Buying Behavior. [Journal of Business & Management], 23, 1 - 24
>> Parsad, C., Prashar, S., & Tata, V. S.(2017). Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective. [Decision], 44(4), 297 - 311
>> Prashar, S., & Mitra, S. K.(2017). Forecasting impulse buying behaviour: a comparative study of select five statistical methods. [International Journal of Business Forecasting and Marketing Intelligence], 3(3), 289 - 308
>> Prashar, S., Parsad, C., & Vijay, T. S.(2017). Leveraging neural networks technique for predicting impulsive buying: an empirical study in India. [International Journal of Manufacturing Technology and Management], 31(6), 494 - 510
>> Prashar, S., Parsad, C., & Vijay, T. S.(2017). Segmenting Young Indian Impulsive Shoppers. [Journal of International Consumer Marketing], 29(1), 35 - 47
>> Prashar, S., Sai Vijay, T., & Parsad, C.(2017). Effects of online shopping values and website cues on purchase behaviour: A study using S–O–R framework. [Vikalpa], 42(1), 1 - 18
>> Prashar, S., Singh, H., Parsad, C., & Vijay, T. S.(2017). Predicting Indian shoppers’ malls loyalty behaviour. [Vikalpa: The Journal for Decision Makers], 42(4), 234 - 250
>> Prashar, S., Vijay, T. S., Singh, H., & Parsad, C.(2017). Typology of Indian e-buyers: clustering on the basis of online shopping motives. [World Review of Science, Technology and Sustainable Development], 13(1), 3 - 17
>> Sharma, P. K., & Prashar, S.(2017). Understanding of Sustainability amongst Students of Management—A Case of Indian Institute of Management, Raipur, State of Chhattisgarh, India. [Journal of Sustainability Education], 16, 1 - 19
>> Vijay, T. S., Prashar, S., & Parsad, C.(2017). Online Shoppers’ Satisfaction: The Impact of Shopping Values, Website Factors and Trust. [International Journal of Strategic Decision Sciences (IJSDS)], 8(2), 52 - 69
>> Vijay, T. S., Prashar, S., & Parsad, C.(2017). Role of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention. [Journal of Internet Commerce], 16(1), 32 - 52
>> Vijay, T. S., Prashar, S., Parsad, C., & Kumar, M.(2017). An Empirical Examination of the Influence of Information and Source Characteristics on Consumers’ Adoption of Online Reviews. [Pacific Asia Journal of the Association for Information Systems], 9(1), 75 - 94
>> Prashar, S., Gupta, S., Singh, H., Vijay, T. S., & Parsad, C.(2016). Clustering Shoppers by Mall Experience for Emerging Indian City. [Asian Academy of Management Journal], 21(2), 53 - 73
>> Prashar, S., Parsad, C., & Vijay, T. S.(2016). Predicting impulsive buyers: a comparative study of binary classifiers’ discriminative ability. [International Journal of Strategic Decision Sciences (IJSDS)], 7(2), 40 - 56
>> Prashar, S., Sai Vijay, T., & Parsad, C.(2016). Segmenting Online Shoppers: A Study of Consumers’ Web Portal Selection Motivations for E-Shopping. [Asian Academy of Management Journal], 21(1), 27 - 46
>> Prashar, S., Sarma, P. R. S., & Singh, H.(2016). Hierarchy of Shopping Experience at Indian Malls: A Conceptual Model using Interpretive Structural Modeling. [The Journal of Distribution Science], 14(2), 5 - 12
>> Prashar, S., Vijay, T. S., & Parsad, C.(2016). Predicting Online Buying Behavior among Indian Shoppers using Neural Networks Technique. [International Journal of Business and Information], 11(2), 175 - 198
>> Verma, P., & Prashar, S.(2016). Moderating Effect of Color on Store Atmospherics Predictors. [The Journal of Industrial Distribution and Business], 7(1), 13 - 23
>> Prashar, S., & Mitra, S. K.(2015). Comparing Predictive Ability of Classifiers in Forecasting Online Buying Behaviour: An Empirical Study. [International Journal of Strategic Decision Sciences (IJSDS)], 6(4), 54 - 71
>> Prashar, S., Parasaran, V. S., & Venna, V. K.(2015). Factors Prompting Impulse Buying Behaviour – Shoppers in Dubai. [The Journal of Business, Economics, and Environmental Studies (JBEES)], 5(3), 5 - 15
>> Prashar, S., Parsad, C., & Vijay, T. S.(2015). Application of Neural Networks Technique in Predicting Impulse Buying among Shoppers in India. [Decision], 42(4), 403 - 417
>> Prashar, S., Parsad, C., & Vijay, T. S.(2015). Factors Prompting Impulse Buying Behaviour – A Study among Shoppers in India. [Journal of Indian Culture and Business Management], 11(2), 219 - 244
>> Prashar, S., Parsad, C., Tata, S. V., & Sahay, V.(2015). Impulsive buying structure in retailing: an interpretive Structural modeling approach. [Journal of Marketing Analytics], 3(4), 215 - 233
>> Prashar, S., Verma, P., Parsad, C., & Vijay, T. S.(2015). Factors defining store atmospherics in convenience stores: An analytical study of Delhi malls in India. [The Journal of Asian Finance, Economics and Business], 2(3), 5 - 15
>> Prashar, S., Vijay, T. S., & Parsad, C.(2015). Antecedents to online shopping: Factors influencing the selection of web portal. [International Journal of E-Business Research (IJEBR)], 11(1), 35 - 55
>> Prashar, S., Vijay, T. S., & Parsad, C.(2015). Selecting a Web Portal for Online Shopping: A Conceptual Approach Using Interpretive Structural Modeling. [The Journal of Business, Economics, and Environmental Studies (JBEES)], 5(4), 37 - 46
>> International Journal of Law and Management(2014). Branding of Geographical Indications in India: A Paradigm to Sustain its Premium Value. [International Journal of Law and Management], 56(6), 431 - 442
>> Prashar, S., Sahay, V., & Panda, D.(2014). Factors affecting selection of online buying website: an analytical study among the Indian youth. [International Journal of Intercultural Information Management], 4(4), 247 - 263
>> Singh, H., & Prashar, S.(2014). Anatomy of shopping experience for malls in Mumbai: A confirmatory factor analysis approach. [Journal of Retailing and Consumer Services], 21(2), 220 - 228
>> Singh, H., Prashar, S., Agarwal, R., & Sharma, T. K.(2014). Determinants of Shopping Experience for Mall Shoppers: Empirical Investigation in an Emerging City of Raipur (India). [Asia-Pacific Journal of Business], 5(1), 13 - 21
>> Singh, H., & Prashar, S.(2013). Factors Defining Shopping Experience: An Analytical Study of Dubai. [Asian Journal of Business Research], 3(1), 36 - 53
>> Prashar, S., & Jasial, S. S.(2008). Assuring input quality under TQM practices: a comparative analysis of four major Indian passenger car companies. [Asia Pacific Business Review], 4(4), 3 - 13
>> Prashar, S.. Impact of Video Product Presentation and Scarcity Claim on Mobile-Based Impulse Buying (Accepted). [Journal of Global Scholars of Marketing Science], ,
Conference Papers
>> Dharmani, P., Das, S. & Prashar, S.(2020). Role of Technology in Multi-Local Choice and Evolution of Creative Industries: An Exploratory Study. British Academy of Management Annual Conference, BAM 2020 - Conference in Cloud, Manchester, UK
Cases
>> Chavda, M., & Prashar, S.(2023). Difficult Conversations at YuViM’s Boutique. SAGE Publications.
>> Prashar, S.(2019). Deobhog: Developing Marketing Strategy for Achieving Excellence. Case Center Reference No. 516-0067-1.
>> Prashar, S.(2018). Buy or Make: Recruitment Challenge at Somany Ceramics. Ivey Publishing, Richard Ivey School of Business (2018). Available at Harvard Business Publishing.
>> Prashar, S.(2018). Ecommerce Returns Trap: A Case of Flipkart. Ivey Publishing, Richard Ivey School of Business (2018). Available at Harvard Business Publishing.
>> Prashar, S.(2018). Flipkart: Grappling With Product Returns. Ivey Publishing, Case Reference No. 9B18A045.
>> Prashar, S.(2018). Somany Ceramics: Recruitment Challenges. Ivey Publishing, Product No: 9B18C025.
>> Prashar, S.(2017). Crowdsourced Fashion Designing of Hashboosh.com: The Sustainability Dilemma: Emerald Emerging Markets Case Studies. Emerald Group Publishing Limited.
>> Prashar, S.(2017). Dainik Bhaskar: Live No Negative: Emerald Emerging Markets Case Studies, 7(3), 1-22. Emerald Group Publishing Limited.
>> Prashar, S.(2017). Deloitte and KPMG – The War for Talent. Ivey Publishing, Available at Harvard Business Publishing.
>> Prashar, S.(2017). Did I include Adequate Information in My Business Presentation?. Case Center Reference No. 817-0037-1.
>> Prashar, S.(2016). KAPS Ice Cream: Should it Enter the Premium Segment?. Ivey Publishing, Available at Harvard Business Publishing.
>> Prashar, S.(2016). Madhya Pradesh Tourism: Destination Branding. Case Center Reference No. 516-0086-1.
>> Prashar, S.(2016). Maggi in India: Failing the Quality Test. Case Center Reference No. 516-001-1.
>> Prashar, S.(2016). Micromax: Preparing for the Chinese Invasion. Case Center Reference No. 316-0116-1.
>> Prashar, S.(2016). Myntra’s Transition from Multi-Channel E-commerce to App only Sales Platform. Case Center Reference No. 516-0018-1.
>> Prashar, S.(2016). To Disclose or Not to Disclose. Case Center Reference No. 516-0067-1.
>> Prashar, S.(2016). Uber Fiasco: Is There a Way Out. Case Center Reference No. 516-003-1.
>> Prashar, S.(2016). When the Tone of an Email Went Wrong. Ivey Publishing, Available at Harvard Business Publishing.
>> Prashar, S.(2015). Air India: Undoing Service Failure. Case Center Reference No. 515-071-1.
>> Prashar, S.(2015). Buying Myntra: Flipkart’s Gain. Case Center Reference No. 315-095-1.
>> Prashar, S.(2015). Flipkart’s Big Billion Day: What Went Wrong?. Case Center Reference No. 115-011-1.
>> Prashar, S.(2015). Merger of Kotak Mahindra Bank and ING Vysya Bank. Case Center Reference No. 115-042-1.
>> Prashar, S.(2015). Star Bank Limited: Managing the Branch. Case Center Reference No. 115-026-1.
>> Prashar, S.(2015). Stayzilla Takes on OYO Rooms: A Case of Competitive Advertising. Case Center Reference No. 115-039-1.
>> Prashar, S.(2014). Dove Hair Oil: Marketing in India: Emerging Markets Case Studies Collection, 4(3), 1-12. Emerald Group Publishing Limited.
>> Prashar, S.(2014). Failure of TouchPad: An HP Case Story. Case Center Reference No. 514-068-1.
>> Prashar, S.(2014). iPhone4 Relaunch: An Apple iPhone Case Story. Case Center Reference No. 514-123-1.
>> Prashar, S.(2013). AirAsia: India Entry. Case Center Reference No. 313-281-1.
>> Prashar, S.(2013). Maruti Suzuki India Limited. Ivey Publishing, Available at Harvard Business Publishing.
>> Prashar, S.(2013). Mumbai Indians: A Case on Social Media Marketing: Emerging Markets Case Studies Collection, 3(5), 1-10. Emerald Group Publishing Limited.
>> Prashar, S.(2013). Royal Enfield Motorcycles: Reviving the Brands – Emerging Markets Case Studies Collection, 3(8), 1-12. Emerald Group Publishing Limited.
>> Prashar, S.(2012). Apple IPad in India: Was there a Wayout???. Ivey Publishing, Available at Harvard Business Publishing.
>> Prashar, S.(2012). Harley-Davidson India. Ivey Publishing, Available at Harvard Business Publishing.
>> Prashar, S.(2012). Inking Fruits: Showing the Way with Social Media. European Case Clearing House, Case Reference No. 512-016-1.
>> Prashar, S.(2012). Jaypee Cement: Amalgamation of Two Brands. Ivey Publishing.
>> Prashar, S.(2012). Low-Cost Carriers in India: SpiceJet`s Perspective. Ivey Publishing, Avaialable at Harvard Business Publishing.
>> Prashar, S.(2012). Tax me not: Vodafone’s Plea to India: Emerging Markets Case Studies Collection, 2(8), 1-10. Emerald Group Publishing Limited.
>> Prashar, S.(2012). Telenor’s Dilemma: The 2G Spectrum Scam in India. Ivey Publishing, Available at Harvard Business Publishing.
>> Prof. Sanjeev Prashar(2012). 99labels – Is Social Media Leading the way to Success?. European Case Clearing House, Case Reference No. 512-017-1.
Prof. Sanjeev Prashar has more than thirteen thousand hours of training experience with prominent business establishments, government institutions and agencies, not-for-profit organizations and academic institutions. He has handled more than 80 instruments / tools in Selling Skills, Case Writing Methodology and Behavioral Area under different domains, with clients as diverse as multinational and national corporations, government agencies, NGOs etc., in the last 25 years. To his credit, he also has multiple consulting assignments in the area of Marketing and has mentored a large number of business entities including startups.
Training and Consultancy
Prominent Consulting Assignments undertaken in the recent past:
• Raipur Sahakari Dugdh Utpadak Sangh Limited, Chhattisgarh, India: Developing Business Plan, Marketing Strategy & Process Re-engineering for Achieving Excellence (October 2012-September 2013)
• State Council of Educational Research and Technology, Government of Chhattisgarh, India: Developing Model Systems for Quality Education (October 2012- June 2013)
• Chhattisgarh State Electricity Regulatory Commission: Availability of Biomass Fuel (Rice Husk) and its Use for Various Purposes in the State of Chhattisgarh (April 2018- March 2019)
• Case Study Development and Teaching as Problem-based Learning Method for Academic staff of the Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka under the Program - Accelerating Higher Education Expansion and Development (AHEAD) Operation funded by World Bank. (January 2020)
• Chhattisgarh State Centre for Climate Change, Govt. of Chhattisgarh: Strengthening State Centre for Climate Change/Climate Change Cell under NMSKCC (SCCC-NMSKCC) in the state of Chhattisgarh. Manpower Engaging Services (Oct-2023)
• Chhattisgarh State Centre for Climate Change, Govt. of Chhattisgarh: Engagement of Coordinator to Organize Seminar/Conclaves, Chhattisgarh State Centre for Climate Change (Dec 2023- Jan 2024).
Management Development Program/ Corporate Training
i. Chairman, Executive Education and Consulting Indian Institute of Management Raipur, India (May 2016 onwards) – Coordinated long duration programs with organizations like TEQIP (MHRD, GoI), SCERT (Govt. of Chhattisgarh), Indian Oil Corporation Ltd., Department of Economics Statistics (Govt. of Chhattisgarh) and many more of short duration too.
ii. Program Coordinator – Technical Education Quality Improvement (Under Ministry of Human Resource Development, Government of India) - Program II (2014-15, May 2016-17) and Program III (2017-20). Organized thirty-one FDPs in all.
iii. Organized In-company/ Open Management Development Programs for corporate mainly in the areas of Sales Effectiveness and Behavioral Training. Conducted more than ten thousand hours of Corporate Training.
iv. Some of the organizations /institutions where consulting/ training assignments have been undertaken include Indian Oil Corporation Limited, Bharat Petroleum Corporation Limited, Rashtriya Ispat Nigam Limited, Vedanta Limited, National Mineral Development Corporation, Reliance Industries Limited, Ferro Scrap Nigam Limited, Bharat Heavy Electricals Ltd., Confederation of Indian Industries (Chhattisgarh Chapter), Life Insurance Corporation of India, State Bank of Bikaner and Jaipur, HCM Rajasthan Institute of Public Administration, IFFCO, Jindal Steel & Power Ltd., Technical Education Quality Improvement Program (NPIU/MoE/GoI), SCERT (Govt. of Chhattisgarh), Chhattisgarh Infotech Promotion Society (CHIPs, Govt. of Chhattisgarh), Department of Economics Statistics (Govt. of Chhattisgarh), Chhattisgarh Academy of Administration (Govt. of Chhattisgarh), Chhattisgarh Swami Vivekanand Technical University, Rajiv Gandhi Prodhyogiki Vishwavidalaya, Bhopal, Government Engineering College Ajmer, Government Engineering College Raipur.
v. Conducted Open Programs on Effective Selling; Customer Centricity; Managerial Effectiveness; Team Building; Effective Communication and Presentation; and Writing Case Studies.