Faculty Details
Pravesh Kumar Padamwar
Designation
Asst. Professor
Ph.D. (IIM Raipur), B.Tech. (NIT Calicut)
Marketing
Contact Information
ppadamwar@iimraipur.ac.in
His Ph.D. thesis focuses on a behavioral phenomenon, the decoy effect. His research interests are in consumer decision making, choice behavior, thinking style, and experimental studies. His research has been published in reputed journals, including the Journal of Business Research. He has taught many post-graduation level courses such as Customer Relationship Management, Marketing Research, Digital Marketing, Services Marketing, Sales & Distribution, and Retail Management.
He has more than thirteen years of work experience, of which nine years were in the industry. Before joining IIM Raipur, he was associated with IIM Sambalpur and IMI Bhubaneswar. Prior to his Ph.D., he worked for Godrej & Boyce Mfg. Co. Ltd. and Hilti India Pvt. Ltd. in the area of sales and business development in B2B market.
Indian Institute of Management Sambalpur (October 2020 - June 2023)
International Management Institute Bhubaneswar (April 2019 - October 2020)
Hilti India Pvt. Ltd. (December 2010 - May 2014)
Godrej & Boyce Mfg. Co. Ltd. (June 2005 - November 2010)
Journal Publications
>> Padamwar, P. K., Kalakbandi, V. K., & Dawra, J.(2023). Deliberation does not make the attraction effect disappear: The role of induced cognitive reflection. [Journal of Business Research (Impact factor: 11.3, ABDC: A)], 156(https://doi.org/10.1016/j.jbusres.2022.113335),
>> Padamwar, P. K., Dawra, J., & Kalakbandi, V. K.(2021). The impact of range extension on the attraction effect. [Journal of Business Research (Impact factor 11.3, ABDC: A)], 126(https://doi.org/10.1016/j.jbusres.2019.12.017), 565 - 577
>> Padamwar, P. K., Dawra, J., & Kalakbandi, V. K.(2018). Range effect on extremeness aversion. [DECISION], 45 (4)(https://doi.org/10.1007/s40622-018-0197-5), 345 - 355
Conference Papers
>> . Context Effect on Consumer Choice Behavior: A Literature Review and Replication of Experiments. 4th PAN-IIM World Management Conference (December 12-16, 2016), IIM Ahmedabad.
>> . Context effect on consumer choice behavior: A literature review and replication of experiments. IMR Doctoral conference 2018 (January 2-3, 2018), IIM Bangalore.
>> . The impact of range extension on attraction effect: Is asymmetric dominance a necessary condition for attraction effect?. IMR Doctoral conference 2019 (January 4-5, 2019), IIM Bangalore.
>> . The impact of range extension on attraction effect: validation of the relative advantage model and the reference dependent model. 11th Great Lakes NASMEI conference (December 22-23, 2017), Great Lakes Institute of Management, Chennai.
>> . The impact of range extension on context effect: validation of explanatory models. 47th EMAC Annual Conference (May 29, 2018 to June 01, 2018), Glasgow, UK.
>> . When the most desired option is not available: robustness of the phantom decoy effect. 8th PAN-IIM World Management Conference (December 16-18, 2021), IIM Kozhikode.