Faculty Details
Diptiman Banerji
Designation
Associate Professor
Ph.D., Indian Institute of Management Calcutta (IIM Calcutta), 2011-2018 || MBA, ICFAI Business School, Kolkata, 1997-1999 || BE, Bengal Engineering College, Shibpur (Calcutta University; presently IIEST), 1990-1994
Marketing
Contact Information
dbanerji@iimraipur.ac.in
In my previous stint at Jindal Global Business School, O.P. Jindal Global University, I progressed from Associate Professor to Professor, demonstrating my commitment to academic excellence and leadership. I also had the privilege of serving as a visiting faculty member at IIM Amritsar, where I taught Customer Relationship Management.
My research interests lie at the intersection of social psychology and consumer behavior, with a keen focus on sustainable consumption and online consumer behavior. Recently, I have developed a deep interest in sustainability and related topics, and I have published articles in on these subjects. As an educator, my passions encompass Innovation Management, International Marketing, Consumer Behavior, Services Marketing, and Critical Thinking and Problem Solving. I have consistently garnered high feedback ratings from my students, reflecting my dedication to these subjects.
Throughout my academic career, I have had the privilege of supervising several Ph.D. scholars, steering their research on diverse topics such as socially responsible consumption, leadership communication, and the psychological well-being associated with app usage. Among these scholars, Dr. Vaibhav Sharma, Dr. Vibha Trivedi, Dr. Amanish Lohan, and Dr. Arun Saxena from Jindal Global Business School have distinguished themselves by publishing in prestigious journals and successfully defending their theses.
I have been honored with several awards, including the Emerald Literati Award for “Outstanding Paper” in 2019 and the “Highly Commended Paper Award” at two International Research Symposium in Service Management (IRSSM) meets in Dubai (2019) and India (2022). Additionally, I received Best Paper Awards at the 3rd and 2nd International JD Birla Management Conferences.
Before joining academia, I gained extensive experience in the corporate sector, working in customer service and marketing with leading organizations like Aircel, Airtel, Reliance Communications, and Hutchinson Essar. My corporate career is marked by achievements such as turning around underperforming retail stores and significantly reducing customer churn rates.
I have published in journals such as the Journal of Macromarketing, Journal of Strategic Marketing, Journal of Computer Information Systems, International Journal of Retail & Distribution Management (IJRDM), AMS Review, Journal of Business and Industrial Marketing, International Journal of Consumer Studies, and the Health Marketing Quarterly, among others, and multiple Scopus-indexed book chapters. My work has been presented in prestigious conferences, including the INFORMS Marketing Science Conference, Philadelphia, PA, the EMAC junior faculty and doctoral student research camp, Vienna, Austria, and the 11th Great Lakes – NASMEI Conference. I also actively review for many prestigious journals.
My goal is to bridge the gap between academia and industry, ensuring that my students receive practical insights that prepare them for the dynamic business world. My academic and professional experiences have equipped me with a unique perspective that I bring to my research, teaching, and mentoring.
Teaching:
• International Marketing
• Product Management
• Consumer Behaviour
• Services Marketing
• Critical Thinking and Problem Solving
PhD:
• Marketing Theory
• Sustainable consumption
• Online consumer behavior
• New Product Development and Innovation Management
• The experimental method
Professor of Marketing, Jindal Global Business School (JGBS), O.P. Jindal Global University
- Promoted from Associate Professor in April 2021
- Tenure: 2018 – Present
Visiting Faculty, Indian Institute of Management Amritsar
- Duration: August 2020 – November 2020
Doctoral Supervision (as of July 2024)
- Three PhD candidates under my supervision have successfully defended their thesis
- Two PhD are in their final stages of thesis submission
Reviewing Roles
- Reviewer for journals such as Journal of Macromarketing, Journal of Consumer Behavior, Asia Pacific Journal of Marketing and Logistics, International Journal of Consumer Services, Marketing Intelligence and Planning, AMS Review, and others.
Industry Experience
- 15 years in customer service and marketing roles at companies like Aircel, Airtel, Hutchinson Essar, CMC Limited (A TATA group company), and Ispat Industries Limited.
2022: "Highly Commended Award" at the IRSSM India symposium (sponsored by the Journal of Service Management)
2019: Winner of the Emerald Literati Award 2019 for “Outstanding Paper” published in the International Journal of Retail and Distribution Management (IJRDM)
2019: “Highly Commended Paper Award” at 10th International Research Symposium in Service Management (Sponsored by the Journal of Service Management)
2017: Received best paper award for refereed conference paper at the 3rd International JD Birla Management Conference, Kolkata, India.
2016: Received best paper award for refereed conference paper at the 2nd International JD Birla Management Conference, Kolkata, India.
2015: Awarded nomination for the AIM-AMA-Sheth Doctoral Consortium by the Marketing Group of IIM Calcutta.
1994: Earned first-class second rank in Bachelor of Engineering (BE)
Journal Publications
>> Shrivastava, Rachit; Banerji, Diptiman; Dubey, S. K.(2026). How does personalization shape consumer buying behavior in omnichannel retail? Untangling the effects through the TRAM model. [Journal of Marketing Communications], , 1 - 22 . https://doi.org/10.1080/13527266.2026.2644282 (ABDC B)
>> Das, Anirban; Banerji, Diptiman; Sen, Sujoy; Kondasani, Rama Koteswara Rao(2025). What Drives Active Loyalty in Tourists? Exploring the Interplay of Tourist Interactions and Experiences, Place Identity, and Customer Perceived Value. [International Journal of Tourism Research], 27(3), . https://onlinelibrary.wiley.com/doi/10.1002/jtr.70069 (ABDC A)
>> Raju, Anupama; Sharma, Tanushree; Banerji, Diptiman; Pandey, Krishan Kumar(2025). Poetic Metaphors in Written Leadership Communication: A Qualitative Experiment of Employees’ Sense-Making, Actions, and Emotions. [International Journal of Business Communication], , . https://doi.org/10.1177/23294884251338158 (ABDC C)
>> Sharma, Vaibhav; Banerji, Diptiman; Saha, Victor(2025). Differentiating and Synthesizing Socially Responsible Consumption: A Multi-Level Conceptual Framework and Future Research Directions. [Journal of Macromarketing], 45(1), 39 - 67 . https://journals.sagepub.com/doi/10.1177/02761467241306305 (ABDC A)
>> Dahiya, Atul; Banerji, Diptiman; Filieri, Raffaele(2024). Consumer well-being: a systematic literature review and future research directions.. [Spanish Journal of Marketing - ESIC.], , . https://doi.org/10.1108/SJME-12-2023-0355 (ABDC B)
>> Taheri, Babak; Banerji, Diptiman; Hosen, Mosharrof; Sharma, Gagan Deep(2024). From click to cuisine: Unpacking the interplay of online food delivery services through barriers, trust, post-usage usefulness, and moral obligation. [International Journal of Hospitality Management], 124(October 2024), . https://doi.org/10.1016/j.ijhm.2024.103961 (ABDC A*)
>> Banerji, Diptiman; Ramasundaram, Aishwarya; Sreejesh, S.; Shukla, Yupal S.; Chatterjee, Ravi(2023). How do we measure the intangible? Overcoming the measurement challenge in services. [International Journal of Consumer Studies], 47(5), 1911 - 1926 . https://onlinelibrary.wiley.com/doi/10.1111/ijcs.12965 (ABDC A)
>> Banerji, Diptiman; Saha, Victor; Singh, Nihal; Srivastava, Ritu(2023). What are the most important consumer decision factors when choosing an airline? An emerging economy perspective. [Asia Pacific Journal of Marketing and Logistics], 35(1), 174 - 197 . https://doi.org/10.1108/APJML-07-2021-0486 (ABDC A)
>> Buganova, Alima; Banerji, Diptiman; Buganova, Svetlana(2023). SME internationalization as a puzzle of cultural and bilateral distances: Using the Eisenhardt approach. [South Asian Journal of Business and Management Cases], 12(2), 166 - 193 . https://journals.sagepub.com/doi/10.1177/22779779231189013 (Scopus Index Journal)
>> Mungra, Yogesh; Srivastava, Ritu; Sharma, Anuj; Banerji, Diptiman; Gollapudi, Neela(2023). Impact of digital competence on employees’ flourishing through basic psychological needs satisfaction. [Journal of Computer Information Systems], 64(1), 47 - 61 . https://doi.org/10.1080/08874417.2023.2176948 (ABDC A)
>> Nanda, Ambika Prasad; Banerji, Diptiman; Singh, Nihal(2023). Situational factors of compulsive buying and the well-being outcomes: What we know and what we need to know. [Journal of Macromarketing], 43(3), 384 - 402 . https://doi.org/10.1177/02761467231180091 (ABDC A)
>> Trivedi, Vibha; Banerji, Diptiman; Yadav, Mohit(2022). Consumer repurchase intention: a review, conceptual framework, and future directions. [International Journal of Business Excellence], 35(4), 492 - 517 . https://www.inderscienceonline.com/doi/abs/10.1504/IJBEX.2025.145162 (Scopus Index Journal)
>> Trivedi, Vibha; Banerji, Diptiman; Yadav, Mohit(2022). Consumer repurchase intention: a review, conceptual framework, and future directions. [International Journal of Business Excellence], 35(4), 492 - 517 . https://www.inderscienceonline.com/doi/abs/10.1504/IJBEX.2025.145162 (Scopus Index Journal)
>> Mohanty, Abhijit; Dash, Pranati; Banerji, Diptiman(2021). How do attitudes toward Covid-19 vaccine impact intentions to vaccinate in an emerging economy? The moderating effect of risk perception and Covid-19 anxiety. [Health Marketing Quarterly], 38(4), 238 - 254 . https://doi.org/10.1080/07359683.2021.1987030 (ABDC B)
>> Srivastava, Ritu; Banerji, Diptiman; Nema, Priyanka; Choudhary, Shubham(2021). The Role of Perceived Risk in Engaging Customer and Employees for Value Creation in Services. [Vision: The Journal of Business Perspective], 28(1), 47 - 54 . http://journals.sagepub.com/doi/10.1177/09722629211022516 (ABDC C)
>> Trivedi, Vibha; Banerji, Diptiman; Yadav, Mohit(2021). Expecting the surprises: role of hope in consumer repurchase intentions in an online shopping environment. [Journal of Strategic Marketing], 31(4), 794 - 816 . https://doi.org/10.1080/0965254X.2021.1996449 (ABDC A)
>> Banerji, Diptiman; Singh, Ramendra; Mishra, Prashant(2019). Friendships in marketing: a taxonomy and future research directions. [AMS Review], 10(3-4), 223 - 243 . https://doi.org/10.1007/s13162-019-00153-9 (ABDC B)
>> Banerji, Diptiman; Mishra, Prashant(2018). An ethnocentric perspective of foreign multi-brand retail in India. [International Journal of Retail and Distribution Management], 46(3), 230 - 246 . https://doi.org/10.1108/IJRDM-11-2016-0204 (ABDC A)
>> Singh, Ramendra; Singh, Rakesh K.; Banerji, Diptiman(2018). Emotion regulation – natural reward strategy linkage and its impact on sales performance: The mediating impact of salesmanship skills. [Journal of Business and Industrial Marketing], 33(3), - 353 . https://doi.org/10.1108/JBIM-10-2016-0236 (ABDC A)
Chapter in Book
>> Saxena, Arun; Banerji, Diptiman(2023). How does star rating influence consumers’ purchase intention: The roles of brand image and rating volume?. Digital economy post COVID-19 era: Proceedings of 8th conference of Indian Academy of Management (INDAM2023).. https://doi.org/10.1007/978-981-99-0197-5_15
>> Banerji, Diptiman; Rashideh, Waleed; Arora, Bharat; Pratihari, Aditya Ranjan(2021). Application potential of Blockchain technologies in the travel and tourism industry. Blockchain Applications in IoT Ecosystem.. https://link.springer.com/chapter/10.1007/978-3-030-65691-1_19
American Psychological Association (APA)