Profile

I am an Associate Professor of Marketing at the Indian Institute of Management Raipur with over two decades of rich academic and industry experience. My academic journey includes a Bachelor of Engineering from Bengal Engineering College, Shibpur (now IIEST) and an MBA from ICFAI Business School, Kolkata. I later earned a Ph.D. in Marketing from the Indian Institute of Management Calcutta after a 15-year corporate stunt.

In my previous stint at Jindal Global Business School, O.P. Jindal Global University, I progressed from Associate Professor to Professor, demonstrating my commitment to academic excellence and leadership. I also had the privilege of serving as a visiting faculty member at IIM Amritsar, where I taught Customer Relationship Management.

My research interests lie at the intersection of social psychology and consumer behavior, with a keen focus on sustainable consumption and online consumer behavior. Recently, I have developed a deep interest in sustainability and related topics, and I have published articles in on these subjects. As an educator, my passions encompass Innovation Management, International Marketing, Consumer Behavior, Services Marketing, and Critical Thinking and Problem Solving. I have consistently garnered high feedback ratings from my students, reflecting my dedication to these subjects.

Throughout my academic career, I have had the privilege of supervising several Ph.D. scholars, steering their research on diverse topics such as socially responsible consumption, leadership communication, and the psychological well-being associated with app usage. Among these scholars, Dr. Vibha Trivedi, Dr. Amanish Lohan, and Dr. Arun Saxena, from Jindal Global Business School, have distinguished themselves by publishing in prestigious journals and successfully defending their theses.

I have been honored with several awards, including the Emerald Literati Award for “Outstanding Paper” in 2019 and the “Highly Commended Paper Award” at two International Research Symposium in Service Management (IRSSM) meets in Dubai (2019) and India (2022). Additionally, I received Best Paper Awards at the 3rd and 2nd International JD Birla Management Conferences.

Before joining academia, I gained extensive experience in the corporate sector, working in customer service and marketing with leading organizations like Aircel, Airtel, Reliance Communications, and Hutchinson Essar. My corporate career is marked by achievements such as turning around underperforming retail stores and significantly reducing customer churn rates.

I have published in journals such as the Journal of Macromarketing, Journal of Strategic Marketing, Journal of Computer Information Systems, International Journal of Retail & Distribution Management (IJRDM), AMS Review, Journal of Business and Industrial Marketing, International Journal of Consumer Studies, and the Health Marketing Quarterly, among others, and multiple Scopus-indexed book chapters. My work has been presented in prestigious conferences, including the INFORMS Marketing Science Conference, Philadelphia, PA, the EMAC junior faculty and doctoral student research camp, Vienna, Austria, and the 11th Great Lakes – NASMEI Conference. I also actively review for many prestigious journals.

My goal is to bridge the gap between academia and industry, ensuring that my students receive practical insights that prepare them for the dynamic business world. My academic and professional experiences have equipped me with a unique perspective that I bring to my research, teaching, and mentoring.