Profile

>> Dhananjay Bapat; Sushil Sharma(2026). Central bank Digital currency: a literature review and future research agenda using bibliometric analysis and TCCM framework. [China Accounting and Finance Review], 28(1), 1 - 26 . https://doi.org/10.1108/CAFR-04-2025-0051 (ABDC A)

>> Dhananjay Bapat, Rahul Khandelwal(2025). Customer Value Dimensions, Customer Engagement, and Continuance Usage Intention at Different Risk Levels: A Multi-Method Approach. [Journal of Satisfaction, Dissatisfaction, and Complaining Behavior], 38(1), 252 - 281 . https://jcsdcb.com/index.php/JCSDCB/article/view/1140 (ABDC B)

>> Dhananjay Bapat, Devika Vashisht(2024). Experience in financial services: A bibliometric analysis and thematic content analysis. [Journal of Financial Services Marketing], 29(3), 904 - 921 . https://doi.org/10.1057/s41264-023-00243-7 (ABDC B)

>> Dhananjay Bapat, J A Williams(2023). Exploring relationships amongst negative brand experience (nBX), consumer distrust, and negative word-of-mouth (nWOM). [Journal of Satisfaction, Dissatisfaction, and Complaining Behavior], 36(2), 68 - 92 . https://jcsdcb.com/index.php/JCSDCB/article/view/987 (ABDC B)

>> Dhananjay Bapat, Linda Hollebeek(2023). Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app. [Marketing Intelligence and Planning], 41(7), 837 - 853 . DOI 10.1108/MIP-09-2022-0417 (ABDC A)

>> Dhananjay Bapat, Rahul Khandelwal(2023). Antecedents and consequences of consumer hope for digital payment apps services. [Journal of Services Marketing], 37(1), 110 - 127 . https://doi.org/10.1108/JSM-12-2021-0456 (ABDC A)

>> Gauri Girish Jadhav, Shubhangi Vitthal Gaikwad, Dhananjay Bapat(2023). A systematic literature review: digital marketing and its impact on SMEs. [Journal of Indian Business Research], 15(1), 76 - 91 . https://doi.org/10.1108/JIBR-05-2022-0129 (ABDC C)

>> Dhananjay Bapat, M. Kannadhasan(2022). Satisfaction as a mediator between brand experience dimensions and word-of-mouth for digital banking services: does gender and age matter?. [Journal of Satisfaction, Dissatisfaction, and Complaining Behavior], 35(1), 3 - 25 . https://jcsdcb.com/index.php/JCSDCB/article/view/498 (ABDC B)

>> Ullal Manohar Bhat, Dhananjay Bapat, Amit Mookerjee(2022). Impact of personality factors on purchase and adoption of consumer durables with advanced technology. [Journal of Indian Business Research], 14(3), 251 - 277 . https://doi.org/10.1108/JIBR-06-2020-0207 (ABDC C)

>> Bapat, D.(2021). Exploring the relationship between lifestyle, digital financial element and digital financial services experience. [International Journal of Bank Marketing (Early Cite)], ,

>> Bhat, U. M., Bapat, D., & Mookerjee, A.(2021). Impact of personality factors on purchase and adoption of consumer durables with advanced technology. [Journal of Indian Business Research (Early Cite)], ,

>> Kaur, N., & Bapat, D.(2021). Income Diversification and Risk-adjusted Returns for Indian Banks. [Economic & Political Weekly], 56(14), 10 - 14

>> Navneet Kaur, Dhananjay Bapat(2021). Income Diversification and Risk-adjusted Returns for Indian Banks. [Economics and Political Weekly], 51(14), 10 - 14 (ABDC B)

>> Dhananjay Bapat(2020). Antecedents to responsible financial management behavior among young adults: moderating role of financial risk tolerance. [International Journal of Bank Marketing], 38(5), 1177 - 1194 . https://doi.org/10.1108/IJBM-10-2019-0356 (ABDC A)

>> Dhananjay Bapat(2020). Examining the antecedents and consequences of brand experience dimensions: implications for branding strategy. [Journal of Asian Business Studies], 14(4), 505 - 524 . https://doi.org/10.1108/JABS-01-2019-0020 (ABDC A)

>> Dhananjay Bapat(2020). Segmenting young adults based on financial management behavior in India. [International Journal of Bank Marketing], 38(2), 548 - 560 . https://doi.org/10.1108/IJBM-01-2019-0016 (ABDC A)

>> Bapat, D.(2019). Exploring Antecedents to Financial Management Behavior for Young Adults. [Journal of Financial Counseling and Planning], 30(1), 44 - 55

>> Bapat, D.(2019). Segmenting young adults based on financial management behavior in India. [International Journal of Bank Marketing], ,

>> Bapat, D.(2018). Exploring advertising as an antecedent to brand experience dimensions: an experimental study. [Journal of Financial Services Marketing], 23, 210 - 217

>> Bapat, D.(2018). Profitability drivers for Indian banks: A dynamic panel data analysis. [Eurasian Business Review (Springer publication)], 8(4), 437 - 451

>> Dhananjay Bapat(2018). Exploring advertising as an antecedent to brand experience dimensions: an experimental study. [Journal of Financial Services Marketing], 23(3), 210 - 217 . https://doi.org/10.1057/s41264-018-0056-7 (ABDC B)

>> Bapat, D.(2017). Exploring the antecedents of loyalty in the context of multi-channel banking. [International Journal of Bank Marketing], 35(2), 174 - 186

>> Bapat, D.(2017). Impact of brand familiarity on brands experience dimensions for financial services brands. [International Journal of Bank Marketing (Emerald Publication)], 35(4), 637 - 648

>> Bapat, D.(2017). Linking strategic orientation with performance: Implication for Indian banks. [Strategic Change], 26(4), 403 - 411

>> Bapat Dhananjay and Thanigan Jayanthi(2016). Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty. [Global Business Review], 17(6), 135 - 172

>> Bapat Dhananjay(2015). Primary Bank as a Measure of Brand Loyalty: An Empirical Study in Indian Retail Banking Context. [Journal of Services Research], 15(1), 57 - 71

>> Bapat Dhananjay(2015). Union experience- towards excellence in retail banking. [Decision –IIM Calcutta Journal, Springer Publications], 42(3), 335 - 345

>> Bapat Dhananjay and Bihari S.C.(2015). The Electronic Banking Revolution in India. [Journal of Internet Banking and Commerce], 20(2), 1 - 5

>> Bapat Dhananjay and Mazumdar Deepa(2015). Assessment of Business Strategy- Implications for Indian Banks”, Journal of Strategy and Management. [Journal of Strategy and Management, Emerald Publications], 8(4), 306 - 325

>> Bapat, D., & Sagar, M.(2015). Examining Relationship of Income Diversification, Asset Quality with Bank Profitability: Implication for Indian Banks. [Indore Management Journal (Publication from IIM, Indore)], 8(1), 1 - 11

>> Bapat Dhananjay(2014). Customer centric practices implications for banks in India. [International Journal of Services Sciences], 5(2), 133 - 153

>> Dhananjay, B.(2012). Customer Relationship for Electronic Payment Products: An Empirical Investigation in India. [Global Business Review – Sage Publications], 13(1), 137 - 151

>> Dhananjay, B.(2012). Efficiency for Indian Public Sector and Private Sector banks in India: Assessment of impact of global financial crisis. [International Journal of Business Performance Management”, Inderscience Publications], 13, 330 - 340

>> Bapat Dhananjay(2010). Perceptions of Banking Service in Rural India- An Empirical Study. [Perceptions of Banking Service in Rural India- An Empirical Study”, International Journal of Rural Management], 6(2), 303 - 321

>> Bapat, D.(2009). Examining the Antecedents and consequences of Brand Experience Dimensions: Implications for Branding Strategy. [Journal of Asia Business Studies, Forthcoming], 20(2), 187 - 203

>> Bapat, D., & Panwar, J.S.(2009). Consumer Evaluation of Brand Extensions: An Empirical Assessment in the Indian Context. [Vision-The Journal of Decision Makers], 13(2), 47 - 52

>> Panwar, J. S., & Bapat, D.(2007). New Product Launch Strategies – Insights from Distributor’s survey. [South Asian Journal of Management], 14(2), 82 - 91

>> Bapat, D.(2013). Marketing of Financial Services. Biztantra.

>> Bapat, D.(2008). Repositioning of Dena Bank. https://www.researchgate.net/profile/Rahul-Gupta-Choudhury/publication/349579953_Marketing_Mix_and_Customer_Loyalty_in_Services_Marketing/links/6230b035069a350c8b8fbf5b/Marketing-Mix-and-Customer-Loyalty-in-Services-Marketing.pdf#page=186

>> Dhananjay Bapat(2026). Amul Turmeric Milk Beverage and Amul Turmeric Ice Cream: Will the Covid-19 Trend Continue in a Post-Pandemic World?. Sage Business Cases.. https://sk.sagepub.com/cases/skpromo/hCvmTj/beverage-and-ice-cream-will-the-covid-19-continue-post-pandemic-world

>> Dhananjay Bapat(2026). Parle Agro: Assessing the Brand Portfolio Strategy. Sage Business Cases.. https://sk.sagepub.com/cases/skpromo/VTbVtP/parle-agro-assessing-brand-portfolio-strategy

>> Bapat, D., Sidharthan, S., & Yogalakshmi, C.(2016). An analysis of financial inclusion initiatives at OdishaGramya Bank. Emerald Emerging Markets Case Studies.

>> Dhananjay, B.(2014). Customer Acquisition at Abhyudaya Bank. Emerald Emerging Market Case Studies.

>> David, S., Dhananjay, B., & Jitendra, H.(2013). FINO Paytech Ltd: Branchless Banking for the Rural Poor. Ivey Case Study.

>> Dhananjay, B., & Asha, N.(2013). Customer Centricity for Growth- Yes Bank Experience, Emerald Emerging Markets Case Studies. Emerald Emerging Markets Case Studies.

>> Dhananjay Bapat(2021). Service Recovery and Continuity in Emerging Markets. Service Marketing Issues in Emerging Countries.

>> Bapat, D.(Bapat, D.). Regulating Payment systems?, Financial Express, November 7, 2018

>> Bapat, D.(2017). Can Long term banks be a long term solution?, Financial Express, April 13, 2017

>> Bapat, D.(2015). Can the Postal Bank make a difference, Financial Express, July 7, 2015

>> Bapat, D.(2015). Curbing cash in retail payments, Mint, June 25, 2015