IIM Raipur

01 Feb 2023 |
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Gupta, S., Singh, A. and Prashar, S. (2024) ‘Repurchase intention in mobile augmented reality apps: Insights through the lenses of theory of interactive media effects’, International Journal of Human–Computer Interaction, pp. 1–16. doi:10.1080/10447318.2024.2426917.

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