The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands? (DOI https://doi.org/10.1016/j.jbusres.2022.07.059_ – IIM Raipur

The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands? (DOI https://doi.org/10.1016/j.jbusres.2022.07.059_

September 4, 2023 by Jagrook Dawra

Comments are closed.