Role of Big Data Analytics Capabilities to improve Sustainable Competitive Advantage of MSME Service Firms during COVID-19- A Multi-Theoretical Approach
Author(s) Name: Behl, A., Gaur, J., Yadav, R., Peraira, V., & Laker, B.
Year of publication: (2022)
Journal Name: Journal of Business research (ABDC A)
Volume:
Number:148 Pages: 378-379