IIM Raipur

01 Feb 2023 |
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Research publications

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A Journey of Cause Related Marketing from 1988 to 2016

Author(s) Name: Thamaraiselvan Natarajan , Senthil Arasu Balasubramaniam , Daniel Inbaraj Jublee

Year of publication: (2016)

Journal Name: International Journal of Business and Management

Volume:

Number:11 Pages: -

Omnichannel Marketing: A systematic review and research agenda

Author(s) Name: Mansurali Anifa, Gladys Stephen, Dharun Kasilingam, Daniel Inbaraj Jublee

Year of publication: (2024)

Journal Name: International Review of Retail, Distribution and Consumer Research ABDC-B

Volume:

Number: Pages: -

Adoption Intention in Metaverse Tourism Platforms – An Empirical Investigation Based on Commitment -Trust and Social Presence Perspective.

Author(s) Name: Aparnita Saha, Daniel Inbaraj Jublee, M Ramkumar

Year of publication: (2025)

Journal Name: Communications of the Association for Information Systems ABDC-A

Volume:

Number: Pages: -

Investigating the impact of brand vs cause interaction on cause related advertisements

Author(s) Name: Daniel Inbaraj Jublee, Dharun Kasilingam, Gladys Stephen

Year of publication: (2023)

Journal Name: Journal of Retailing and Consumer Services ABDC - A

Volume:

Number:75 Pages: -

The Influence of Audience Characteristics on the Effectiveness of Brand Placement Memory

Author(s) Name: Natarajan, T., Balasubramaniam, S. A., Stephen, G., Jublee, D. I., & Kasilingam, D. L.

Year of publication: (2018)

Journal Name: Journal of Retailing and Consumer Services, ABDC-A

Volume:

Number:44 Pages: 134-149

The Moderating Role of Social Themes in Cause-Related Marketing Advertisements

Author(s) Name: Natarajan, T., Jublee, D. I., Kasilingam, D. L., & Stephen, G.

Year of publication: (2018)

Journal Name: International Review on Public and Non-profit Marketing, ABDC- B

Volume:

Number:15 Pages: 433-454

Role of celebrity in cause related marketing

Author(s) Name: Thamaraiselvan, N., Arasu, B. S., & Inbaraj, J. D.

Year of publication: (2017)

Journal Name: International Review on Public and Nonprofit Marketing ABDC- B

Volume:

Number:14 Pages: 341-357

Role of Blockchain in Transitioning to Circular Economy – An Empirical Investigation

Author(s) Name: Sirsha Pattanayak, Ramkumar M., Mohit Goswami, Gopalakrishnan Narayanamurthy, Nripendra Rana

Year of publication: (2025)

Journal Name: International Journal of Physical Distribution & Logistics Management

Volume:

Number:10.1108/IJPDLM-12-2023-0485 Pages: -

Exploring Impact of Production Volume and Product Quality on Manufacturers' Profitability: Analytical Modeling and Empirical Validation

Author(s) Name: Mohit Goswami, Ramkumar M., Jiju Anthony, Raja Jayaraman, Beth Cudney, Felix T S Chan

Year of publication: (2025)

Journal Name: Industrial Management and Data Systems

Volume:

Number:10.1108/IMDS-05-2024-0429 Pages: -

Exploring the Impact of Supply Chain Digital Transformation on Supply Chain Performance: An Empirical Investigation

Author(s) Name: Jeetu Rana, Yash Daultani, Mohit Goswami, Sushil Kumar

Year of publication: (2025)

Journal Name: Business Strategy and the Environment

Volume:

Number:- Pages: ---
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