Role of Shopping App Attributes in Creating Urges for Impulse Buying: An Empirical Investigation Using SEM and Neural Network Technique
Author(s) Name: Gupta, P., Prashar, S., Parsad, C., & Vijay, T. S.
Year of publication: (2021)
Journal Name: Journal of Electronic Commerce in Organizations (JECO)
Volume:
Number:19 Pages: 43-64