IIM Raipur

01 Feb 2023 |
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Factors defining store atmospherics in convenience stores: An analytical study of Delhi malls in India

Author(s) Name: Prashar, S., Verma, P., Parsad, C., & Vijay, T. S.

Year of publication: (2015)

Journal Name: The Journal of Asian Finance, Economics and Business

Volume:

Number:2 Pages: 5-15

Antecedents to online shopping: Factors influencing the selection of web portal

Author(s) Name: Prashar, S., Vijay, T. S., & Parsad, C.

Year of publication: (2015)

Journal Name: International Journal of E-Business Research (IJEBR)

Volume:

Number:11 Pages: 35-55

Clustering Shoppers by Mall Experience for Emerging Indian City

Author(s) Name: Prashar, S., Gupta, S., Singh, H., Vijay, T. S., & Parsad, C.

Year of publication: (2016)

Journal Name: Asian Academy of Management Journal

Volume:

Number:21 Pages: 53-73

Predicting impulsive buyers: a comparative study of binary classifiers' discriminative ability

Author(s) Name: Prashar, S., Parsad, C., & Vijay, T. S.

Year of publication: (2016)

Journal Name: International Journal of Strategic Decision Sciences (IJSDS)

Volume:

Number:7 Pages: 40-56

Hierarchy of Shopping Experience at Indian Malls: A Conceptual Model using Interpretive Structural Modeling

Author(s) Name: Prashar, S., Sarma, P. R. S., & Singh, H.

Year of publication: (2016)

Journal Name: The Journal of Distribution Science

Volume:

Number:14 Pages: 5-12

Predicting Online Buying Behavior among Indian Shoppers using Neural Networks Technique

Author(s) Name: Prashar, S., Vijay, T. S., & Parsad, C.

Year of publication: (2016)

Journal Name: International Journal of Business and Information

Volume:

Number:11 Pages: 175-198

Segmenting Online Shoppers: A Study of Consumers’ Web Portal Selection Motivations for E-Shopping

Author(s) Name: Prashar, S., Sai Vijay, T., & Parsad, C.

Year of publication: (2016)

Journal Name: Asian Academy of Management Journal

Volume:

Number:21 Pages: 27-46

Leveraging neural networks technique for predicting impulsive buying: an empirical study in India

Author(s) Name: Prashar, S., Parsad, C., & Vijay, T. S.

Year of publication: (2017)

Journal Name: International Journal of Manufacturing Technology and Management

Volume:

Number:31 Pages: 494-510

Predicting Indian shoppers’ malls loyalty behaviour

Author(s) Name: Prashar, S., Singh, H., Parsad, C., & Vijay, T. S.

Year of publication: (2017)

Journal Name: Vikalpa: The Journal for Decision Makers

Volume:

Number:42 Pages: 234-250

Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective

Author(s) Name: Parsad, C., Prashar, S., & Tata, V. S.

Year of publication: (2017)

Journal Name: Decision

Volume:

Number:44 Pages: 297-311
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