IIM Raipur

01 Feb 2023 |
Skip to main content
Skip to main content
Skip to navigation
Select Theme
banner

Research publications

Search Result

In-Store Stimuli and Impulsive Buying Behaviour: Modeling Through Regression Equation

Author(s) Name: Parsad, C., Prashar, S., Vijay, T. S., & Kumar, M.

Year of publication: (2018)

Journal Name: International Journal of Strategic Decision Sciences (IJSDS)

Volume:

Number:9 Pages: 95-112

Women entrepreneurship in India: a review of barriers and motivational factors

Author(s) Name: Prashar, S., Vijay, T. S., & Parsad, C.

Year of publication: (2018)

Journal Name: International Journal of Entrepreneurship and Innovation Management

Volume:

Number:22 Pages: 206-219

Predicting Shoppers' Continuous Buying Intention Using Mobile Apps

Author(s) Name: Prashar, S., Gupta, P., Parsad, C., & Vijay, T. S.

Year of publication: (2018)

Journal Name: International Journal of Strategic Decision Sciences (IJSDS)

Volume:

Number:9 Pages: 69-83

Role of spirituality and religiosity on employee commitment and performance

Author(s) Name: Mathew, G. C., Prashar, S., & Ramanathan, H. N.

Year of publication: (2018)

Journal Name: International Journal of Indian Culture and Business Management

Volume:

Number:16 Pages: 302-322

Predicting online buying behaviour-a comparative study using three classifying methods

Author(s) Name: Prashar, S., Vijay, T. S., & Parsad, C.

Year of publication: (2018)

Journal Name: International Journal of Business Innovation and Research

Volume:

Number:15 Pages: 62-78

Perceived Service Quality and Customer Satisfaction: A missing link in Indian Banking Sector

Author(s) Name: Nambiar, B. K., Ramanathan, H. N., Rana, S., & Prashar, S.

Year of publication: (2018)

Journal Name: Vision

Volume:

Number:23 Pages: 44-55

Comparing Between Product-Specific and General Impulse Buying Tendency: Does Shoppers’ Personality Influence their Impulse Buying Tendency?

Author(s) Name: Parsad, C., Prashar, S., & Vijay, T. S.

Year of publication: (2019)

Journal Name: Asian Academy of Management Journal

Volume:

Number:24 Pages: 41-61

Mediating Role of Consumer Involvement between Celebrity Endorsement and Consumer Evaluation

Author(s) Name: Arora, N., Prashar, S., Parsad, C., & Vijay, T. S.

Year of publication: (2019)

Journal Name: Asian Academy of Management Journal

Volume:

Number:24 Pages: 113-142

Examining the impact of mobile app features on impulsiveness: the moderating role of 'pay-more-get-more' promotion

Author(s) Name: Prashar, S., Gupta, P., Parsad, C., & Vijay, T. S.

Year of publication: (2019)

Journal Name: International Journal of Mobile Communications

Volume:

Number:17 Pages: 560-578

Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression

Author(s) Name: Arora, N., Prashar, S., Parsad, C., & Tata, S. V.

Year of publication: (2019)

Journal Name: Decision

Volume:

Number:46 Pages: 179-195
Ministry-of-education
Skill-India
Digital-India
India.gov.in
Swachh-Bharat
Data-gov.in