IIM Raipur

01 Feb 2023 |
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Research publications

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Fostering a motivational perspective of customer-based brand equity.

Author(s) Name: J.Dawra, Abhilash Ponnam, IBS Hyderabad; Makam Balaji, Taylor's Business School, Taylor's University, Malaysia

Year of publication:

Journal Name: The Marketing Review Journal

Volume:

Number: Pages: 0-0

Discerning Product Benefits Through Virtual Thematic Analysis

Author(s) Name: J.Dawra and Abhilash Ponnam

Year of publication: (2013)

Journal Name: Journal of Product and Brand Management

Volume:

Number:22 Pages: 30-39

Perturbation Model for a Product of Joint Consumption

Author(s) Name: J.Dawra

Year of publication: (2012)

Journal Name: Journal of Targeting, Measurement & Analysis for Marketing

Volume:

Number:20 Pages: 145-157

Evaluating Aaker's sources of brand equity and the mediating role of brand Image

Author(s) Name: jointly with Manpreet Singh Gill

Year of publication: (2010)

Journal Name: Journal of Targeting, Measurement & Analysis for Marketing

Volume:

Number:18 Pages: 189-198

Financial performance measures of business group companies: A study of Indian Non-metallic mineral products industries

Author(s) Name: Gaur, J.

Year of publication: (2010)

Journal Name: The IUP Journal of Business Strategy

Volume:

Number:7 Pages: 45-53

Do customers exhibit gratitude after service recovery? Understanding the moderating role of relationship type

Author(s) Name: Salagrama, R., Prashar, S., & Sai Vijay, T.

Year of publication: (2021)

Journal Name: Service Business

Volume:

Number:15 Pages: 757-779

Comparing firm performance on the basis of age, size, leverage, and group affiliation in Indian IT industry

Author(s) Name: Gaur, J., & Gupta R.

Year of publication: (2011)

Journal Name: Romania Journal of Marketing

Volume:

Number:3 Pages: 8-13

How blockchain technology improves sustainable supply chain processes: a practical guide

Author(s) Name: RM Difrancesco, P Meena, Gopal Kumar

Year of publication: (2022)

Journal Name: Operations Management Research

Volume:

Number: Pages: 0-0

Applying Industry 4.0 technologies for the sustainability of small service enterprises

Author(s) Name: D. Pandya and Gopal Kumar

Year of publication: (2022)

Journal Name: Service Business: An International Journal

Volume:

Number: Pages: 0-0

Online food delivery companies' performance and consumers expectations during Covid-19: An investigation using machine learning approach

Author(s) Name: P Meena, Gopal Kumar

Year of publication: (2022)

Journal Name: Journal of Retailing and Consumer Services

Volume:

Number:68 Pages: -0
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