IIM Raipur

01 Feb 2023 |
Skip to main content
Skip to main content
Skip to navigation
Select Theme
banner

Research publications

Search Result

Mediating Role of Consumer Involvement between Celebrity Endorsement and Consumer Evaluation

Author(s) Name: Arora, N., Prashar, S., Parsad, C., & Vijay, T. S.

Year of publication: (2019)

Journal Name: Asian Academy of Management Journal

Volume:

Number:24 Pages: 113-142

Examining the impact of mobile app features on impulsiveness: the moderating role of 'pay-more-get-more' promotion

Author(s) Name: Prashar, S., Gupta, P., Parsad, C., & Vijay, T. S.

Year of publication: (2019)

Journal Name: International Journal of Mobile Communications

Volume:

Number:17 Pages: 560-578

Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression

Author(s) Name: Arora, N., Prashar, S., Parsad, C., & Tata, S. V.

Year of publication: (2019)

Journal Name: Decision

Volume:

Number:46 Pages: 179-195

Assessing the influencers of sales training effectiveness before and after training: Mediating role of motivation to learn and moderating role of choice

Author(s) Name: Kodwani, A. D., & Prashar, S.

Year of publication: (2019)

Journal Name: Benchmarking: An International Journal

Volume:

Number:26 Pages: 1233-1254

Shoppers' Intention to Provide Online Reviews: The Moderating Role of Consumer Involvement

Author(s) Name: Tata, S. V., Prashar, S., & Parsad, C.

Year of publication: (2019)

Journal Name: Journal of Electronic Commerce in Organizations (JECO)

Volume:

Number:17 Pages: 35-53

Exploring the influence of pre-training factors on training effectiveness-moderating role of trainees’ reaction: a study in the public sector in India

Author(s) Name: Kodwani, A. D., & Prashar, S.

Year of publication: (2019)

Journal Name: Human Resource Development International

Volume:

Number:22 Pages: 283-304

Desire and Likeliness to Buy Luxury Products: Mapping Perceptions using Multi-Dimensional Scaling

Author(s) Name: Chacko, P. S., Ramanathan, H. N., & Prashar, S.

Year of publication: (2019)

Journal Name: International Journal of Indian Culture and Business Management

Volume:

Number:18 Pages: 123-136

Influence of Personality Traits and Social Conformity on Impulsive Buying Tendency: Empirical Study Using 3M Model

Author(s) Name: Parsad, C., Prashar, S., & Tata, V. S.

Year of publication: (2019)

Journal Name: International Journal of Strategic Decision Sciences (IJSDS)

Volume:

Number:10 Pages: 107-124

Role of In-store Atmospherics and Impulse Buying Tendency on Post-purchase Regret

Author(s) Name: Parsad, C., Prashar, S., Vijay, T. S., & Sahay, V.

Year of publication: (2019)

Journal Name: Journal of Business & Management

Volume:

Number:25 Pages: 1-24

The influence of online shopping values and web atmospheric cues on e-loyalty: Mediating role of e-satisfaction

Author(s) Name: Vijay, T. S., Prashar, S., & Sahay, V.

Year of publication: (2019)

Journal Name: Journal of theoretical and applied electronic commerce research

Volume:

Number:14 Pages: 1-15
Ministry-of-education
Skill-India
Digital-India
India.gov.in
Swachh-Bharat
Data-gov.in