IIM Raipur

01 Feb 2023 |
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Research publications

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Uncovering The Role of Consumer Trust and Bandwagon Effect Influencing Purchase Intention: An Empirical Investigation in Social Commerce Platforms

Author(s) Name: Anantharaman, R., Prashar, S., & Vijay, T. S.

Year of publication: (2022)

Journal Name: Journal of Strategic Marketing

Volume:

Number:31 Pages: 1199-1219

Examining the Potential of Virtual and Augmented Reality in Enhancing Tourism Experiences

Author(s) Name: Shukla, V., Rana, S. and Prashar, S.

Year of publication: (2024)

Journal Name: The Bottom Line

Volume:

Number: Pages: -

How Does Social Media Impact Consumers' Sustainable Purchase Intention?

Author(s) Name: Arora, N., Rana, M. & Prashar, S.

Year of publication: (2023)

Journal Name: Review of Marketing Science

Volume:

Number:21 Pages: 143-168

How Digital Transformation Impact Firm Performance? The Unmet Needs of Indian Exporting Firms

Author(s) Name: Rana, S., Singh, J., Mishra, V., Khan, S., Quttainah, M., & Prashar, S.

Year of publication: (2024)

Journal Name: Journal of Strategic Marketing

Volume:

Number: Pages: -

Pure and Suggestive Impulse Buying in Mobile Shopping App: Shopping Pattern of Young Consumers

Author(s) Name: Gupta, P., Prashar, S. and Parsad, C.

Year of publication: (2024)

Journal Name: Young Consumers

Volume:

Number: Pages: -

Navigating the Adoption Landscape of Blockchain in Food Delivery: A UTAUT Perspective

Author(s) Name: Shukla, V., Kumar, J., Rana, S. and Prashar, S.

Year of publication: (2024)

Journal Name: British Food Journal

Volume:

Number:126 Pages: 3113-3133

Impact of Video Product Presentation and Scarcity Claim on Mobile-Based Impulse Buying

Author(s) Name: Gupta, P., Prashar, S., Parsad, C., & Vijay, T. S.

Year of publication: (2023)

Journal Name: Journal of Global Scholars of Marketing Science

Volume:

Number:33 Pages: 577-601

Pricing Strategy and Risk-Averse Flexibility in Sustainable Supply Chain: A Dual-Channel Logistics Process Under Reward Contracts and Demand Uncertainty

Author(s) Name: Abhijit Barman, Ashis Kumar Chakraborty, Shib Sankar Sana, Parthasarathi Banerjee

Year of publication: (2024)

Journal Name: Global Journal of Flexible Systems Management (ABDC-A)

Volume:

Number:25 Pages: -

Resilient and agile employees’ pursuit of innovative performance and well-being: the role of job crafting

Author(s) Name: Panda P & Singh P

Year of publication: (2024)

Journal Name: Global Knowledge, Memory and Communication

Volume:

Number: Pages: -

Burnout Among Primary Government School Teachers: The Mediating Role of Work-Family Conflict

Author(s) Name: Chakravorty, A & Singh, P.

Year of publication: (2021)

Journal Name: Journal of Human Values

Volume:

Number:27 Pages: 126-140
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