The Role of Customer and Frontline Employee Interaction in Service Value Co-Creation
Author(s) Name: Awasthi, B. K., & Bhatnagar, N.
Year of publication: (2017)
Conference Name: 11th Great Lakes-NASMEI (North American Society for Marketing Education in India), International Marketing Conference, Kotler-Srinivasan Center for Research in Marketing, Chennai, Dec. 22-23, 2017