IIM Raipur

01 Feb 2023 |
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Research publications

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A Consumer Typology Based on Celebrity Endorsement Factors

Author(s) Name: Arora, N., Prashar, S., Vijay, T. S., & Parsad, C.

Year of publication: (2022)

Journal Name: FIIB Business Review

Volume:

Number: Pages: -

Understanding Organizations’ Artificial Intelligence Journey: A Qualitative Approach

Author(s) Name: Radhakrishnan, J., Gupta, S., & Prashar, S.

Year of publication: (2022)

Journal Name: Pacific Asia Journal of the Association for Information Systems

Volume:

Number:14 Pages: 0-0

Brand Love Towards Mobile Payment Apps: Exploring the Mediating Role of Emotions, Marketing Intelligence and Planning

Author(s) Name: Prashar, S.

Year of publication: (2023)

Journal Name: Marketing Intelligence and Planning

Volume:

Number:41 Pages: 279-292

Pricing decisions of car aggregation platforms in sharing economy: a developing economy perspective

Author(s) Name: Banerjee, P.

Year of publication: (2018)

Journal Name: Journal of Revenue Pricing Management

Volume:

Number:17 Pages: 341-355

Strategies of subversion: Management of demand for software through destabilizing organizational structure of your customer

Author(s) Name: Banerjee, P.

Year of publication: (2004)

Journal Name: Metamorphosis

Volume:

Number:2 Pages: 79-91

Response to comments by Saha, Singh, Glor and Bandyopadhyay

Author(s) Name: Banerjee, P.

Year of publication: (2004)

Journal Name: Metamorphosis

Volume:

Number:3 Pages: 56-58

Ethical issues in our times of technology: Select exploration

Author(s) Name: Banerjee, P.

Year of publication: (2013)

Journal Name: AI & Society

Volume:

Number: Pages: -

Intercity differences in university, R&D and indus- try interactions in biomedical sector research in India

Author(s) Name: Banerjee, P., & Roy, S.

Year of publication: (2011)

Journal Name: International Journal of Technology Management & Sustainable Development

Volume:

Number:10 Pages: 27-44

Aesthetics of navigational performance in hypertext

Author(s) Name: Banerjee, P.

Year of publication: (2004)

Journal Name: AI & Society

Volume:

Number: Pages: -

Strategies of subversion: Management of demand for software through destabilizing organizational structure of your customer

Author(s) Name: Banerjee, P.

Year of publication: (2003)

Journal Name: Metamorphosis

Volume:

Number:2 Pages: 79-90
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