Marketing Strategies in an International Environment
Author(s) Name: Chakraborty, A., Thakur, D., Mishra, I., & Gupta, S.
Year of publication: (2007)
Conference Name: Proceedings of the National Conference on Strategies for Creating Effective Global Organization – Technovision 2007, Shri Shankaracharya Institute of Management and Technology, Bhilai, India (pp.67-72).