Analysis of Impact of Country of Origin (COO) on Consumers’ Perception and buying behaviour
Author(s) Name: Dhakate, N., Sharma, A., Parthasarathy, & Kumar, S.
Year of publication: (2017)
Conference Name: The Annual Conference of the Emerging Markets Conference Board, IIM Lucknow, Noida, January 5-7, p.72-76. IIM Lucknow, Noida Campus, India