Cause Related Marketing-An Indian Way
Author(s) Name: Thamaraiselvan, N., Inbaraj, J. D., & Arasu, B.Senthil
Year of publication: (2013)
Conference Name: National Conference on Recent Trends in Marketing-Opportunities and Challenges, February 20th, 2013, National Institute of Technology, Tiruchirappalli, India. (ISBN: 978 93 81790 93 9)