IIM Raipur

01 Feb 2023 |
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Do Promotion and Prevention Focus Influence Impulse Buying: The Role of Mood Regulation, Shopping Values, and Impulse Buying Tendency

Author(s) Name: Parsad, C., Prashar, S., Vijay, T. S., & Kumar, M.

Year of publication: (2021)

Journal Name: Journal of Retailing and Consumer Services (ABDC - A)

Volume:

Number:61 Pages: 0-0

Examining the Influence of Forgiveness and its Antecedents on Consumer Behavior: The Moderating Role of Service Failure Severity

Author(s) Name: Salagrama, R., Prashar, S., & Tata, S.V.

Year of publication: (2021)

Journal Name: International Journal of Emerging Markets

Volume:

Number:18 Pages: 3973-3994

Promoting Businesses Beyond Borders: Multinationals’ Perspectives

Author(s) Name: Prashar, S., & Hamid, A. B. A.

Year of publication: (2022)

Journal Name: FIIB Business Review

Volume:

Number: Pages: 0-0

Is Price a Significant Predictor of the Churn Behavior during the Global Pandemic? A Predictive Modeling on the Telecom Industry

Author(s) Name: Shukla, V., Prashar, S., & Pandiya, B.

Year of publication: (2022)

Journal Name: Journal of Revenue and Pricing Management

Volume:

Number:21 Pages: 470-483

Uncovering The Role of Consumer Trust and Bandwagon Effect Influencing Purchase Intention: An Empirical Investigation in Social Commerce Platforms

Author(s) Name: Anantharaman, R., Prashar, S., & Vijay, T. S.

Year of publication: (2022)

Journal Name: Journal of Strategic Marketing

Volume:

Number:31 Pages: 1199-1219

Examining the Potential of Virtual and Augmented Reality in Enhancing Tourism Experiences

Author(s) Name: Shukla, V., Rana, S. and Prashar, S.

Year of publication: (2024)

Journal Name: The Bottom Line

Volume:

Number: Pages: -

How Does Social Media Impact Consumers' Sustainable Purchase Intention?

Author(s) Name: Arora, N., Rana, M. & Prashar, S.

Year of publication: (2023)

Journal Name: Review of Marketing Science

Volume:

Number:21 Pages: 143-168

How Digital Transformation Impact Firm Performance? The Unmet Needs of Indian Exporting Firms

Author(s) Name: Rana, S., Singh, J., Mishra, V., Khan, S., Quttainah, M., & Prashar, S.

Year of publication: (2024)

Journal Name: Journal of Strategic Marketing

Volume:

Number: Pages: -

Pure and Suggestive Impulse Buying in Mobile Shopping App: Shopping Pattern of Young Consumers

Author(s) Name: Gupta, P., Prashar, S. and Parsad, C.

Year of publication: (2024)

Journal Name: Young Consumers

Volume:

Number: Pages: -

How Digital Transformation Impact Firm Performance? The Unmet Needs of Indian Exporting Firms

Author(s) Name: Rana, S., Singh, J., Mishra, V., Khan, S., Quttainah, M., & Prashar, S.

Year of publication: (2024)

Journal Name: Journal of Strategic Marketing

Volume:

Number:https://doi.org/10.1080/0965254X.2024.2318216 Pages: -
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