How do we measure the intangible? Overcoming the measurement challenge in services
Author(s) Name: Banerji, Diptiman; Ramasundaram, Aishwarya; Sreejesh, S.; Shukla, Yupal S.; Chatterjee, Ravi
Year of publication: (2023)
Journal Name: International Journal of Consumer Studies (ABDC-A)
Volume:
Number:47 Pages: 1911-1926