Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements
Author(s) Name: Thamaraiselvan, N., Arasu, B. S., Stephen, G., & Inbaraj, J. D.
Year of publication: (2017)
Journal Name: Media Watch [Scopus Indexed]
Volume:
Number:8 Pages: 311-326