Brand placements: prevalence and characteristics in Bollywood movies
Author(s) Name: Natarajan, T., Balasubramaniam, S. A., Stephen, G., & Inbaraj, J. D.
Year of publication: (2018)
Journal Name: Journal of Media Business Studies [Web of Science Emerging Sources Citation Index (ESCI), Scopus Indexed]
Volume:
Number:15 Pages: 57-88