IIM Raipur

01 Feb 2023 |
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Linkedin: Violation of Professed Neutrality, CHIRP

Author(s) Name: Gupta, S., & Prashar, S.

Year of publication: (2024)

Publisher Name: [Case House of IIM Raipur]

Dear Messi, We are Sorry: BYJU’s, CHIRP

Author(s) Name: Prashar, S., & Parashar, A.

Year of publication: (2024)

Publisher Name: [Case House of IIM Raipur]

Hey MakeMyTrip! This isn't in Cricketing Spirit, CHIRP

Author(s) Name: Parashar, A., Prashar, S., & Kumar, M.

Year of publication: (2024)

Publisher Name: [Case House of IIM Raipur]

Bud-Lash for Bud Light: The Campaign that Went Wrong, CHIRP

Author(s) Name: Prashar, S., & Parashar, A.

Year of publication: (2023)

Publisher Name: [Case House of IIM Raipur]

"…and We Apologize": Ulta Beauty Inc., CHIRP

Author(s) Name: Prashar, S., & Parashar, A.

Year of publication: (2023)

Publisher Name: [Case House of IIM Raipur]

Zomato.com: 10-min delivery: Emerald Emerging Markets Case Studies, 13(4)

Author(s) Name: Gupta, S., & Prashar, S.

Year of publication: (2023)

Publisher Name: [Emerald Publishing Limited]

Crowdsourced Fashion Designing of Hashboosh.com: The Sustainability Dilemma: Emerald Emerging Markets Case Studies

Author(s) Name: Unnithan, D., Pathy, G.S., Prashar, S. and Ramanathan, H.

Year of publication: (2018)

Publisher Name: [Emerald Group Publishing Limited]

Dainik Bhaskar: Live No Negative: Emerald Emerging Markets Case Studies, 7(3), 1-22

Author(s) Name: Parsad, C., Prashar, S. and Sahay, V.

Year of publication: (2017)

Publisher Name: [Emerald Group Publishing Limited]

Dove Hair Oil: Marketing in India: Emerging Markets Case Studies Collection, 4(3), 1-12

Author(s) Name: Prashar, S., Singh, H., Saurabh, K. and Madanapalli, V.A.

Year of publication: (2014)

Publisher Name: [Emerald Group Publishing Limited]

Royal Enfield Motorcycles: Reviving the Brands - Emerging Markets Case Studies Collection, 3(8), 1-12

Author(s) Name: Prashar, S., Singh, H., Gude, K.K. and Shaik, S.U.

Year of publication: (2013)

Publisher Name: [Emerald Group Publishing Limited]
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