IIM Raipur

01 Feb 2023 |
Skip to main content
Skip to main content
Skip to navigation
Select Theme
banner

Research publications

Search Result

Kumar Hey MakeMyTrip! This Isn't In Cricketing Spirit

Author(s) Name: Archana Parashar, Sanjeev Prashar, Mukesh Kumar

Year of publication: (2024)

Publisher Name: [CHIRP, Case House of IIM Raipur]

And We Apologize: ULTA BEAUTY

Author(s) Name: Sanjeev Prashar, Archana Parashar

Year of publication: (2023)

Publisher Name: [CHIRP, Case House of IIM Raipur]

Dear Messi: We are Sorry: BYJU’s,

Author(s) Name: Sanjeev Prashar, Archana Parashar

Year of publication: (2024)

Publisher Name: [CHIRP, Case House of IIM Raipur]

’When advertising became a misstep for Bombay Shaving Company

Author(s) Name: Archana Parashar, Sanjeev Prashar

Year of publication: (2024)

Publisher Name: [CHIRP, Case House of IIM Raipur]

Coca- Cola: Why Your Ad is Misleading?

Author(s) Name: Sanjeev Prashar, Archana Parashar, Neelu

Year of publication: (2025)

Publisher Name: [CHIRP, Case House of IIM Raipur]

We’ve got a screamer! Gaining insights into the role of emotional intelligence in the airline industry

Author(s) Name: Saini,D. & Singh,A.

Year of publication: (2025)

Publisher Name: [CHIRP]

Who is to blame?

Author(s) Name: Saini,D.

Year of publication: (2024)

Publisher Name: [CHIRP]

Punjab National Bank: Fraud and mega amalgamation

Author(s) Name: Roy, P., & Danish, M. S.

Year of publication: (2024)

Publisher Name: [Ivey Publishing]

Celebrity Complaints: Navigating Public Relations Challenges in the Age of Social Media

Author(s) Name: Mrunal Chavda, Indirah Indibara, and Ritu Gupta

Year of publication: (2024)

Publisher Name: [CHIRP - The Case House of IIM Raipur]

Megatherm Induction: Digital Twin Technology for Transformation? – Roleplay Handout( Product#W44466)

Author(s) Name: Manojit Chattopadhyay; Sandip Pradhan

Year of publication: (2025)

Publisher Name: [IVEY Publishing]
Ministry-of-education
Skill-India
Digital-India
India.gov.in
Swachh-Bharat
Data-gov.in