IIM Raipur

01 Feb 2023 |
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Research publications

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An Examination of the Role of Review Valence and Review Source in Varying Consumption Contexts on Purchase Decision

Author(s) Name: Vijay, T.S., Prashar, S., & Gupta, S.

Year of publication: (2020)

Journal Name: Journal of Retailing and Consumer Services

Volume:

Number:52 Pages: 0-0

Influence of Pre-crisis Reputation and COO on Diminishing a Product-harm Crisis

Author(s) Name: Kumar, M., Parsad, C., Bamel, U. K., Prashar, S., & Parashar, A.

Year of publication: (2020)

Journal Name: International Journal of Organizational Analysis

Volume:

Number:28 Pages: 857-872

Ola Acquired TaxiForSure: Post-takeover Dilemma

Author(s) Name: Vijay, T. S., Prashar, S., & Sahay, V.

Year of publication: (2020)

Journal Name: Vikalpa: The Journal for Decision Makers

Volume:

Number:45 Pages: 42-50

Determinants of International Marketing Strategy for Emerging Market Multinationals

Author(s) Name: Rana, S., Prashar, S., Barai, M. K., & Hamid, A. B. A.

Year of publication: (2020)

Journal Name: International Journal of Emerging Markets (ABDC-B)

Volume:

Number:16 Pages: 154-178

A Perspective on the Positioning of Indian Business Schools Post COVID-19 Pandemic

Author(s) Name: Rana, S., Anand, A., Prashar, S., & Haque, M. M.

Year of publication: (2020)

Journal Name: International Journal of Emerging Markets (ABDC-B)

Volume:

Number:17 Pages: 353-367

Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda

Author(s) Name: Rana, S., Raut, S. K., Prashar, S., & Hamid, A. B. A.

Year of publication: (2020)

Journal Name: Journal of Promotion Management

Volume:

Number:27 Pages: 211-249

Segmenting Utilitarian-based Mobile App Users: An Empirical Study Using SEM and Clustering Techniques

Author(s) Name: Gupta, P., Prashar, S., Parsad, C., & Vijay, T. S.

Year of publication: (2021)

Journal Name: International Journal of Technology Marketing

Volume:

Number:15 Pages: 126-142

Do Promotion and Prevention Focus Influence Impulse Buying: The Role of Mood Regulation, Shopping Values, and Impulse Buying Tendency

Author(s) Name: Parsad, C., Prashar, S., Vijay, T. S., & Kumar, M.

Year of publication: (2021)

Journal Name: Journal of Retailing and Consumer Services (ABDC - A)

Volume:

Number:61 Pages: 0-0

Examining the Influence of Forgiveness and its Antecedents on Consumer Behavior: The Moderating Role of Service Failure Severity

Author(s) Name: Salagrama, R., Prashar, S., & Tata, S.V.

Year of publication: (2021)

Journal Name: International Journal of Emerging Markets

Volume:

Number:18 Pages: 3973-3994

Promoting Businesses Beyond Borders: Multinationals’ Perspectives

Author(s) Name: Prashar, S., & Hamid, A. B. A.

Year of publication: (2022)

Journal Name: FIIB Business Review

Volume:

Number: Pages: 0-0
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