The Marketing Department at IIM Raipur distinguishes itself through a dynamic curriculum designed to prepare students for the complexities of modern marketing. With esteemed faculty members driving academic rigor and research excellence, the department offers core and IS+ elective courses spanning consumer behaviour, sales & distribution, integrated marketing communications, services marketing, brand management, retail marketing, pricing, advanced marketing research, B2B, international marketing, and many more, allowing students to tailor their education to specific career paths.

The curriculum emphasizes experiential learning through real-world projects and enhances student understanding of sustainability and ethical marketing practices. Every course is thoughtfully aligned with contemporary industry demands, with a particular emphasis on the transformative role of technology in reshaping business models, consumer engagement, and strategic decision-making across diverse marketing domains. Additionally, a rural marketing immersion program offers students opportunities for real-world exposure through study tours and cross-cultural projects.

The department's commitment to high research output in top-tier journals ensures students receive cutting-edge insights, while specialized management programs and faculty development initiatives further enrich the learning experience. Together, these initiatives equip graduates with the strategic acumen and ethical foundation needed to excel as marketing leaders in today's competitive global landscape.